|Prince of Novgorod|
Rurik in the Tsarsky Titulyarnik, 1672
Rurik or Riurik (Old Church Slavonic: Рюрик, from Rørik, the Old East Norse form of the name Roderick; c. 830 – c. 879) was a Varangian chieftain who gained control of Ladoga in 862, built the Holmgard settlement near Novgorod, and founded the Rurik Dynasty, which ruled Kievan Rus (and later Grand Duchy of Moscow and Tsardom of Russia) until the 17th century.
There is a debate over how Rurik came to control Ladoga and Novgorod. The only information about him is contained in the 12th century Primary Chronicle, which states that Chuds, Slavs, Merias, Veses, and Krivichs "...drove the Varangians back beyond the sea, refused to pay them tribute, and set out to govern themselves". Afterwards the tribes started fighting each other and decided to invite the Varangians, led by Rurik, to reestablish order.
According to the Primary Chronicle, Rurik was one of the Rus, a Varangian tribe likened by the chronicler to Danes, Swedes, English, and Gotlanders. In the 20th century, archaeologists partly corroborated the chronicle's version of events, but mostly the excavations denied most of the chronicle's data about Rurik's arrival when it was apparent that the old settlement stretched to the mid-8th century and the excavated objects were mostly of Finnish-Ugric and Slavic origin, dated to the mid-8th century, which showed the settlement was not Scandinavian from the beginning.
Rurik remained in power until his death in 879. His successors (the Rurik Dynasty), however, moved the capital to Kiev and founded the state of Kievan Rus', which persisted until the Mongol invasion in 1240. A number of extant princely families are patrilineally descended from Rurik, although the last Rurikid to rule Russia, Vasily IV, died in 1612.
According to the entries in the Radzivil and Hypatian Chronicles under the years 862–864, Ryurik’s first residence was in Ladoga. It is only later that he moved his seat of power to Novgorod, a fort built not far from the source of the Volkhov River. The meaning of this place name in medieval Russian is "new fortification", while the current meaning ("new town") appeared only later.
There is a large, 9th-century funerary barrow in Novgorod Oblast, reminiscent of the mounds at Old Uppsala, Sweden, which is called Shum Gora. Intricately defended against looting, it remains to be excavated. The local inhabitants refer to it as Rurik's Grave.
Possible identity with Rorik of Dorestad
The only Hrörek described in Western chronicles was Rorik of Dorestad, a konung from the royal Scylding house of Haithabu. Since the 19th century, there have been attempts to identify him with the Viking prince Rurik of Russian chronicles.
Roerik of Dorestad was born about 810/820 to Ali Anulo, 9th King of Haithabu. Frankish chroniclers mention that he received lands in Friesland from the Emperor Louis I. This was not enough for him, and he started to plunder neighbouring lands: he took Dorestad in 850, captured Haithabu in 857, and looted Bremen in 859. The Emperor was enraged and stripped him of all his possessions in 860. After that Roerik disappears from the Western sources for a considerable period of time. At that very moment, in 862, the Russian Rurik arrives in the Eastern Baltic, builds the fortress of Ladoga, and later moves to Novgorod.
Roerik of Dorestad reappeared in Frankish chronicles in 870, when his Friesland demesne was returned to him by Charles the Bald; in 882 he is already mentioned as dead. The Russian chronicle places the death of Rurik of Novgorod at 879. According to Western sources, the ruler of Friesland was converted to Christianity by the Franks. This may have parallels with the Christianization of the Rus', as reported by Patriarch Photius in 867.
The Rurikid dynasty went on to rule the Kievan Rus', and ultimately the Tsardom of Muscovy, until 1598. Numerous noble Russian and Ruthenian families claim a male-line descent from Rurik, and via Anne of Kiev, wife of Henry I of France, Rurikid ancestry can also be argued for numerous Western European lineages.
Vasily Tatishchev (a Rurikid himself) claimed that Rurik was of Wendish extraction and went so far as to name his wife, Ufanda of Norway (Endvinda? Alfrind?); mother, Umila; his maternal grandfather, Gostomysl; and a cousin, Vadim (apparently basing his account on the lost Ioachim Chronicle).
According to the FamilyTreeDNA Rurikid Dynasty DNA Project, Rurik appears to have belonged to Y-DNA haplogroup N1c1, based on testing of his modern male line descendants. The Rurikids belong to the Scandinavian group, and their closest relatives are found in the coastal Finland, among the Swedish-speaking Finns. 
- It was discovered that the settlement of Ladoga, whose foundation has been ascribed to Rurik, was actually established in the mid-9th century, although doubt is now cast on this by the dendrochronological evidence that Ladoga existed by the mid-8th century. Earthenware, household utensils, and types of buildings from the period of Rurik's purported foundation correspond to patterns then prevalent in Jutland.
- http://samla.raa.se/xmlui/bitstream/handle/raa/3081/2004_183.pdf?sequence=1 Journal of Swedish Antiquarian Research
- Ipat’ievskaia letopis’ 1962:14; Radzivilovskaia letopis’ 1989:16
- Rurik's identification with Hrörek was propagated by Boris Rybakov and Anatoly Kirpichnikov (see А.Н. Кирпичников: Сказание о призвании варягов. Анализ и возможности источника // Первые скандинавские чтения. – СПб., 1997. – С. 7–18). Alexander Nazarenko objects to this identification (see Nazarenko A., Rjurik и Riis Th., Rorik // Lexikon des Mittelalters. VII. – Munchen, 1995. – P. 880, 1026.)
- Rurikid Dynasty DNA Project – News
- Structure of the Y-haplogroup N1c1 updated to 67 markers, Jaakko Häkkinen. January 17, 2012. University of Helsinki.