He is the former national CEO of advertising agency George Patterson Y&R and in February 2013 became Executive General Manager of Network Ten  Howcroft holds a Bachelor of Business (Marketing) from Monash University. Howcroft also currently sits on the board of the Melbourne Football Club 
Russel Howcroft has been a regular panellist on The Gruen Transfer since the program's inception in 2008. In September 2011 it was announced he would host the weekend morning program on Melbourne talk radio station 3AW, filling in for Tom Elliott who was in turn currently filling for Derryn Hinch. Howcroft is also a guest panellist on news-chat show The Project.
- "Howcroft transfers to radio role". The Age. 16 September 2011. Retrieved 16 September 2011.