Ruth Kedar (Campinas-SP-Brazil, 27/01/1955) is an artist and designer, best known for designing the Google logo. Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style and she was hired to design both. The design was accepted due to its playful design, Times New Roman type and visual appeal.
Born in Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University Masters Program in Design.
Her masters thesis was on playing card design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award winning Analog Deck and Duolog Deck.
She was a consultant art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.
Ruth Kedar is one of the founders of Art.Net, where she's been displaying her online art studio since 1994. She has been awarded several design awards and her artwork has been shown internationally.
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- Kedar, Ruth. "Analog & Duolog". Dxpo-playingcards.com. Retrieved 2013-10-28.
- "PROFESSIONAL ARTISTS BRING SKILLS TO CLASSROOM". News-service.stanford.edu. Retrieved 2013-10-28.
- "What's New! @ Art.Net". Art.net. Retrieved 2013-10-28.