July 7, 1986 |
New York, NY
|Movement||New media art|
Ryder Ripps (born July 7, 1986) is an American artist, programmer and entrepreneur as the Creative Director of OKFocus. He is the son of Helene Verin, a designer, and Rodney Ripps, an artist. He is sited as being an artist of the internet able to command disparate worlds of fashion, art and commerce.
In November 2009, Ripps co-founded the surfing club Dump.fm along with Tim Baker of Delicious (website) and Scott Ostler. The site allows real-time communication and collaboration using images. Ripps called it "an iteration of both the chat room and the imageboard, as it uses pictures to create conversation," citing Tumblr as inspiration. Users can upload or link to images, take photos with a webcam, and type messages to communicate. It has since become a popular and influential community credited for the creation of multiple Internet memes, including "Deal With It", and was compared to 4chan by Paddy Johnson. The overall aesthetic of Dump.fm has been compared to earlier work by Cory Arcangel and Paper Rad.
Ripps's subjects include Facebook and computer experience. He has shown work at Eyebeam Art and Technology Center, and in April 2011, he was listed at the top of L Magazine's "5 Art Stars You Need to Know," by Benjamin Sutton and Paddy Johnson. Ripps has collaborated with artist Ryan Trecartin and M.I.A. (artist). He has created a body of physical work by reappropriating elements of computer culture as sculpture. He has also produced and written music for the hip-hop act Glass Popcorn and the boy band HDBOYZ.
In 2011, Ripps co-founded the digital agency OKFocus with Jonathan Vingiano. OKFocus's efforts have focused on viral marketing, mobile apps, and other web-based commercial endeavors. Including making a fake Kanye West website and then later working with his creative director.  In July 2012 OKFocus was listed among the Advertising Age Creativity50. Clients include Nike, Diesel, Been Trill, Red Bull, Mike Will Made It and Nicola Formichetti.
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