Ryder Ripps

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Ryder Ripps
Born (1986-07-07) July 7, 1986 (age 28)
New York, NY
Nationality American
Movement New media art

Ryder Ripps (born July 7, 1986) is an American artist, programmer and entrepreneur as the Creative Director of OKFocus.[1] He is the son of Helene Verin, a designer,[2] and Rodney Ripps, an artist. He is sited as being an artist of the internet able to command disparate worlds of fashion, art and commerce.[3]


In 2009, Ripps established Internet Archaeology in an attempt to archive and present some content from GeoCities upon Yahoo!'s closure of the site.[4][5]

In November 2009, Ripps co-founded the surfing club Dump.fm along with Tim Baker of Delicious (website) and Scott Ostler. The site allows real-time communication and collaboration using images. Ripps called it "an iteration of both the chat room and the imageboard, as it uses pictures to create conversation," citing Tumblr as inspiration.[6] Users can upload or link to images, take photos with a webcam, and type messages to communicate.[6][7] It has since become a popular and influential community[citation needed] credited for the creation of multiple Internet memes, including "Deal With It", and was compared to 4chan by Paddy Johnson.[8] The overall aesthetic of Dump.fm has been compared to earlier work by Cory Arcangel and Paper Rad.[6]

Ripps's subjects include Facebook and computer experience. He has shown work at Eyebeam Art and Technology Center, and in April 2011, he was listed at the top of L Magazine's "5 Art Stars You Need to Know," by Benjamin Sutton and Paddy Johnson.[9] Ripps has collaborated with artist Ryan Trecartin[10] and M.I.A. (artist).[11] He has created a body of physical work by reappropriating elements of computer culture as sculpture.[12][13] He has also produced and written music for the hip-hop act Glass Popcorn[14] and the boy band HDBOYZ.[15]

In 2011, Ripps co-founded the digital agency OKFocus with Jonathan Vingiano.[16] OKFocus's efforts have focused on viral marketing, mobile apps, and other web-based commercial endeavors. Including making a fake Kanye West website and then later working with his creative director. [3][17][18][19][20] In July 2012 OKFocus was listed among the Advertising Age Creativity50.[21][22] Clients include Nike, Diesel, Been Trill, Red Bull, Mike Will Made It and Nicola Formichetti.[3]


  1. ^ Gassel, Harry; FRIEDLANDER, EMILIE (December 2013). "Creative Agency: OKFocus, to.be and The Jogging". The Fader. 
  2. ^ Hayt, Elizabeth (22 April 2001). "NOTICED; An Undershirt Named . . . What?". The New York Times. p. 1. 
  3. ^ a b c Chen, Adrian (10 July 2014). "Ryder Ripps: An Artist of the Internet". The New York Times. p. E6. 
  4. ^ Coldwey, Devin (10 October 2009). "Internet Archeology: In which the internet's sordid past is preserved and curated". TechCrunch. Retrieved 20 October 2009. 
  5. ^ Jardin, Xeni (23 October 2009). "Internet Archeology". Boing Boing. Retrieved 21 March 2012. 
  6. ^ a b c Dietz, Ben (9 September 2010). "Speaking Without Words: Dump.fm and Ryder Ripps". Switched. Retrieved 21 March 2012. 
  7. ^ "Visual Culture Online". Off Book. 16 August 2011. PBS. http://www.pbs.org/arts/gallery/off-book-episode-3-visual-culture-online-meme.
  8. ^ Johnson, Paddy (26 May 2010). "Talking With Images - Is Dump.fm the New 4chan?". Urlesque. Retrieved 21 March 2012. 
  9. ^ Johnson, Paddy; Sutton, Benjamin (13 April 2011). "5 Art Stars You Need to Know". L Magazine. 
  11. ^ Johnson, Paddy (October 2011). "Ripps it Up". Print. 
  12. ^ Biddle, Sam (22 April 2011). "The Spinning Rainbow OS X Beach Ball We Despise Is Now Real". Gizmodo. Retrieved 21 March 2012. 
  13. ^ Hong, Diana (16 December 2011). "LikeArtBasel". Design Envy. AIGA. Retrieved 21 March 2012. 
  14. ^ "Glass Popcron: Avant-garde hip-hopper, 15, wows New York MoMA PS1 crowd". 9/2/2011. CBS. http://www.cbsnews.com/8301-31749_162-20100760-10391698.html.
  15. ^ _tantalizing_ (13 September 2011). "Stop Not Knowing HDBOYZ (LOL)". Oh No They Didn't. Retrieved 21 March 2012. 
  16. ^ Vilensky, Mike (12 December 2011). "P.R. Stunts in a Digital Era". Wall Street Journal. 
  17. ^ Roy, Jessica; Tiki, Nitasha (March 2012). "Meet OkFocus, the PR Stuntmen Behind the Fake Kanye West Site WhoDat.Biz". Betabeat. Retrieved 27 May 2012. 
  18. ^ Rodriguez, Salvador (30 March 2012). "Fake Kanye West startup website fools the Internet". LA Times. 
  19. ^ Kaganskiy, Julia (10 April 2012). "OKFocus Thinks Your Web Design Sucks". The Creators Project. Retrieved 27 May 2012. 
  20. ^ Beri, Jonathan (17 May 2012). "Hangouts Hackathon: 1 API, 5 developers, 2 weeks". The Google+ Developers Blog. Retrieved 6 August 2012. 
  21. ^ Pathak, Shareen (9 July 2012). "Ryder Ripps, Jonathan Vingiano Are Digital Brains Behind OKFocus". Advertising Age. 
  22. ^ Ashlock, Jesse (1 April 2013). "The Digital Mavericks". Details. 

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