S-Curve Records was founded in 2000 by former Mercury Records executive Steve Greenberg. It is based in New York City. In 2001 the label established a distribution and licensing agreement with EMI Records. Among the hits released by S-Curve between 2000-2004 were "Who Let The Dogs Out" by Baha Men, "Stacy's Mom" by Fountains of Wayne and Joss Stone's first two albums, "The Soul Sessions" and "Mind, Body & Soul. In 2007 Greenberg relaunched the label after a two year hiatus, during which he served as President of Columbia Records. In 2010, the label's distribution deal with EMI came to an end and S-Curve entered into a new U.S. distribution deal, with Universal Music Group. In 2012, Warner Music Group agreed to distribute the label outside of North America.
The S-Curve roster and catalog include titles by Duran Duran, Betty Wright, Fountains of Wayne, Baha Men, The Beu Sisters, Sarah Hudson, Tom Jones, We The Kings, Little Jackie, Diane Birch, Andy Grammer, Nikki Jean, David Broza, Swamp Dogg, Night Bus, The Jessie Rose Trip, Care Bears on Fire, Tinted Windows and Joss Stone. S-Curve's 2011 release by Betty Wright and The Roots, "Betty Wright: The Movie" was nominated for a Grammy in the "Best Traditional R&B Performance" category. Andy Grammer's debut album has yielded the hit singles "Keep Your Head Up" (certified Platinum in the U.S.) "Miss Me" and "Fine By Me" (certified Gold). In July, 2012, S-Curve released Joss Stone's "The Soul Sessions Vol. II," a sequel to her 2003 debut album, produced by Greenberg, who also produced Stone's first two albums during the label's initial incarnation.
Besides releasing music, S-Curve's business interests include music publishing and the company's equity stakes in on-line media companies Selectable Media (formerly Nabbr), Hyperactivate (creators of Hashtag Art), Soomla, Vydia and Interlude. In 2011 and 2012, music videos released by S-Curve using Interlude's interactive video technology have won MTV O Music Awards for "Most Innovative Video": Grammer's Keep Your Head Up and We The Kings' "Say You Like Me."
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