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SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans.
It was created in 1996, after the SABC restructured its television channels. It inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.
Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series. SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates.
SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo: The Need. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice and the BBC's The Weakest Link.
As of the end of July 2007, SABC 3 changed their look to a more new age theme. Their new slogan is Stay with SABC 3.
As of April 2009, SABC 3 also features some Afrikaans programming, like the new Afrikaans lifestyle programme Roer and the Dutch produced mini-series Stellenbosch. Surprisingly, June 2009 saw even more Afrikaans language programmes added, and as of Thursday evenings, the prime-time schedule features a variety of Afrikaans programmes.
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