|Traded as||FWB: SAP NYSE: SAP|
|Hasso Plattner (Chairman)
Bill McDermott (CEO)
|Products||See list of SAP products|
|Revenue||€16.81 billion (2013)|
|€4.46 billion (2013)|
|Profit||€3.32 billion (2013)|
|Total assets||€27.09 billion (2013)|
|Total equity||€16.04 billion (2013)|
Number of employees
|Slogan||Run Simple (formerly: The best-run businesses run SAP.)|
SAP SE (Systems, Applications & Products in Data Processing) is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, Germany, with regional offices in 130 countries.
- 1 History
- 2 Business and markets
- 3 Enterprise Service-Oriented Architecture
- 4 Partnerships
- 5 SAP PartnerEdge
- 6 Communities
- 7 Organization
- 8 SAP User Groups
- 9 Conferences
- 10 Competitive landscape
- 11 Philanthropic efforts
- 12 See also
- 13 References
- 14 External links
When Xerox decided to exit the computer industry in 1975, they asked IBM to migrate their business systems to IBM technology. As part of IBM's compensation for the migration, IBM was given the rights to the Scientific Data Systems (SDS)/SAPE software, reportedly for a contract credit of $80,000.
Five IBM engineers from the AI department  (Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, Hasso Plattner, and Claus Wellenreuther, all from Mannheim, Baden-Württemberg) were working in an enterprise-wide system based on this software, only to be told that it would be no longer necessary. Rather than abandon the project, they decided to leave IBM Tech and start another company.
In June 1972, they founded Systemanalyse und Programmentwicklung ("System Analysis and Program Development") company, as a private partnership under the German Civil Code. The acronym was later changed to stand for Systeme, Anwendungen und Produkte in der Datenverarbeitung ("Systems, Applications and Products in Data Processing").
Their first client was the German branch of Imperial Chemical Industries in Östringen, where they developed mainframe programs for payroll and accounting. Instead of storing the data on punch cards mechanically, as IBM did, they stored it locally. Therefore, they called their software a real-time system, since there was no need to process the punch cards overnight (for this reason their flagship product carried an R in its name until the late 1990s). This first version was also a standalone software that could be offered to other interested parties.
Enterprise resource planning
In 1973, the first commercial product was launched. It was called SAP R/98, and offered a common system for multiple tasks. This permitted the use of a centralized data storage, improving the maintenance of data. From a technical point of view, therefore, a database was necessary.
Three years later, in 1979, SAP launched SAP R/2, expanding the capabilities of the system to other areas, such as material management and production planning. In 1981, SAP brought a re-designed product to market. However, SAP R/2 did not improve until the period between 1985 and 1990.
SAP released the new SAP R/3 in 1992. SAP developed and released several versions of R/3 through 1995. By the mid-1990s, SAP followed the trend from mainframe computing to client/server architectures. The development of SAP’s internet strategy with mySAP.com redesigned the concept of business processes (integration via Internet). SAP was awarded Industry Week’s Best Managed Companies in 1999.
In August 1988, SAP GmbH became SAP AG, and public trading started on 4 November 1988. Shares were listed on the Frankfurt and Stuttgart stock exchanges. In 1995, SAP was included in the German stock index DAX and on 22 September 2003, SAP was included in the Dow Jones STOXX 50.
|Acquisition number||Acquired company||Acquisition date||Specialty||Country of origin||Acquisition costs|
|59||Concur Technologies||Sept '14||Travel||USA||$8.3b|
|58||SeeWhy||May '14||Behavioral target marketing||USA|
|57||Fieldglass||Mar '14||Contingent labor and services||USA|
|56||KXEN||Oct '13||Predictive analytics||FRANCE|
|54||Camilion||March '13||Insurance solutions||Canada|
|53||SmartOps||Feb '13||Inventory optimization||USA|
|52||Ticket-Web||Feb '13||CRM for sports and entertainment promoters||USA|
|51||Ariba||Oct '12||Supplier network||USA||$4.3b|
|50||Syclo||Jun '12||Mobile asset management||USA|
|49||datango||Jan '12||Electronic performance support technologies||Germany|
|48||Netbase||Dec '11||Social media analytics||USA|
|47||SuccessFactors||Dec '11||Talent Management||USA||$3.4b|
|46||Right Hemisphere||Sep '11||3D visualization||USA|
|45||Crossgate||Sep '11||B2B eCommerce||USA|
|44||Secude||Mar '11||Security software (Not the whole company, only some assets were acquired)||Germany|
|43||Cundus||Dec '10||Disclosure Management||Germany|
|42||Sybase||May '10||Database, middleware, mobile software||USA||$5.8b|
|41||TechniData||May '10||Environmental, Health and Safety||Germany|
|40||SAF||Sep '09||Inventory Management||Switzerland||$91m|
|39||Highdeal||May '09||High-volume billing||France|
|38||Visiprise||Jul '08||Manufacturing Execution||USA|
|37||Saicon INC||Oct '14||US Recruitment||India|
|36||Business Objects||Oct '07||Business Intelligence||France||$6.78b|
|35||Wincom Communications||May '07||Internet Communication software||USA|
|34||MaXware||May '07||Identity software||Norway|
|33||Outlooksoft||May '07||Planning & consolidation||USA|
|32||Pilot Software||Feb '07||Strategy Management software||USA||~$200m|
|31||Factory Logic||Dec '06||Lean scheduling and supply synchronization||USA|
|30||Praxis Software Solutions||Jul '06||Web-based CRM and eCommerce||USA|
|29||Frictionless Commerce||May '06||SRM software||USA|
|28||Virsa Systems||Apr '06||Compliance solutions||USA|
|27||SAP Systems Integration||Dec '05||Consulting services||Germany|
|26||Callixa||Nov '05||Enterprise Integration Information software||USA|
|25||Khimetrics||Nov '05||retail software||USA|
|24||Triversity||Sep '05||POS software||Canada|
|23||Lighthammer||Jun '05||Manufacturing Intelligence and Collaborative Manufacturing||USA|
|22||DCS Quantum||Feb '05||Automotive Dealer Management||United Kingdom|
|21||TomorrowNow||Jan '05||grey-market support||USA|
|20||ilytix||Jan '05||SAP BusinessOne Business Intelligence||Norway|
|19||A2i||Jul '04||Master Data Management||USA|
|18||SPM Technologies||Dec '03||IT architecture consulting||Germany|
|17||DCW Software||Jul '03||OS/400 Applications||Germany|
|16||Guimachine||Dec '02||NetWeaver Visual Composer toolkit||USA|
|15||IMHC||May '01||Integrated managed health care from IDS||USA|
|14||Expression||May '02||real-time file sharing||?|
|13||Topmanage||Feb '02||SAP BusinessOne Suite||Israel|
|12||Paynet International AG||Dec '01||Invoice Processing||Germany|
|11||COPA GmbH||Nov '01||Beverage industry consulting||Germany|
|10||Infinite Data Structures||May '01||Trade Management / CRM||USA|
|9||Toptier||Mar '01||Enterprise Information Portal and Integration Infrastructure||USA||~$400m|
|8||Prescient Consulting||Feb '01||Consulting services||USA|
|7||In-Q-My Technologies GmbH||2000||J2EE Server||Bulgaria|
|6||Campbell Software||1999||Workforce Management||USA|
|5||AMC Development||1998||Call Center telephony integration software||USA|
|4||OFEK-Tech||1998||Warehousing and distribution center software||Israel|
|3||Kiefer & Veittinger||1997||Sales force Applications||Germany|
Business and markets
As of 2007[update], SAP is the world's largest business software company and the third-biggest independent software provider by revenue. The corporation operates in four geographic regions: EMEA (Europe, Middle East, Africa), NA (United States and Canada), LAC (Latin America and Caribbean), and APJ (Asia Pacific and Japan), which represents Japan, Korea, Australia, New Zealand, India, Greater China and Southeast Asian countries. In addition, SAP operates a network of 115 subsidiaries, as well as R&D (Research and Development) facilities in Germany, India, the US, Canada, France, Brazil, Turkey, China, Pakistan, Hungary, Israel, Ireland and Bulgaria.
SAP focuses upon 25 industries and six industry sectors: process industries, discrete industries, consumer industries, service industries, financial services and public services. It offers integrated product sets for large enterprises, mid-sized companies and small businesses.
On 20 January 2015 CEO Bill McDermott discussed the future of SAP and the focus on changing and delivering what the customers want with cloud solutions whilst still maintaining their core applications leading to a cut in 2017 profit outlook as the cloud unit reaches scale. Q4 2014 Results showed 83% growth in the cloud business and 7% growth in core. The focus on the cloud has been driven by the purchase of companies such as Ariba, Concur, FieldGlass and SuccessFactors alongside the launch of Hana Cloud Platform & HANA Enterprise Cloud. The SAP portfolio allows for scalable & secure infrastructure combined with the platform offerings on HCP allowing customers & partners to develop new and extension applications. HCP specific offerings allow the development of solutions on SAP HANA, integration with Mobile Services and API's into existing cloud/OnPrem SAP & Non-SAP applications. Partner applications can be viewed and deployed into customer instances directly from the SAP Store. ISV Partners are driving the innovation by delivering applications at reduced cost, accelerated deployment and streamlined deployment. Current partners building and taking advantage of HEC include Land Rover, NFL, Accenture, Pepsi, EnterpriseJungle, Timken and over 1000 others.
In January 2015 SAP announced the internal deployment of partner solutions graduating from the SAP Startup program as part of the #SAPrunsSAP initiative showcasing the new SAP Application Store. including Enterprise Q&A for crowd sourced knowledge sharing in the enterprise and the winner of the 2014 SAP Global Innovation Challenge.
Enterprise Service-Oriented Architecture
SAP Enterprise Service Oriented Architecture (or Enterprise SOA) has been defined by SAP SE as "an open architecture for adaptive business solutions" and "the blueprint for an architecture that enables innovation and standardization in a single environment". Enterprise SOA is enabled by the SAP NetWeaver platform, and builds on the benefits of Web services. SAP has positioned Enterprise SOA to deliver the benefits offered by service-oriented architecture, including enabling both flexibility and business efficiency. SAP states that Enterprise SOA provides companies with a "cost-effective blueprint for composing innovative new applications by extending existing systems, while maintaining a level of flexibility that makes future process changes cost-effective". SAP Solutions that currently use Enterprise SOA are mySAP CRM, mySAP ERP, and mySAP SRM.
SAP partners include Global Services Partners with cross-industry multinational consulting capabilities, Global Software Partners providing integrated products that complement SAP Business Suite solutions, and Global Technology Partners providing user companies with a wide range of products to support SAP technology, including vendors of hardware, database, storage systems, networks, and mobile computing technology.
Extensions partners: this is a small number of companies which provide functionality that complements SAP product capabilities. These enhancements fulfill high quality standards and are certified, sold and supported by SAP directly. These partner companies include Adobe, CA Technologies, Hewlett-Packard, IDS Scheer, OpenText, Redwood Software, Vistex Inc.,Insync Techfin Solution Ltd, Meridian Global Services , Knoa Software, Nakisa Inc, ICON-SCM, BackOffice Associates, Prometheus Group and SmartOps.
SAP products for small businesses and midsize companies are delivered through its global partner network. In 2008, SAP signed SAP Global Service partnership with HCL Technologies, a $6 b technology service provider, headquartered in India. SAP PartnerEdge has also signed with ENFOS, Inc., a software as a service company, to develop their EcoHub Partner Sustainability Solution platform. The SAP PartnerEdge program, SAP's partner program, offers a set of business enablement resources and program benefits to help partners including value added resellers (VARs) and independent software vendors (ISVs) be profitable and successful in implementing, selling, marketing, developing and delivering SAP products to a broad range of customers.
SAP Community Network (SCN) is a community of SAP customers, partners, employees, and influencers – typically in roles such as: developers, consultants, integrators, and business analysts – who gain and share knowledge about ABAP, Java, .NET, SOA, and other technologies, plus analytics and dashboards, business process best practices, cloud, mobile, big data, and a range of other topics via expert blogs, discussion forums, exclusive downloads and code samples, training materials, and a technical library. SAP Community Network has more than 2.5 million members, representing a wide range of roles and lines-of-business, from countries and territories all over the world, in 24 industries.
Functional units of SAP are split across different organizational units for R&D needs, field activities and customer support. SAP Labs are mainly responsible for product development whereas the field organizations spread across each country are responsible for field activities such Sales, Marketing, Consulting etc. Head office located in SAP SE is responsible for overall management as well as core Engineering activities related to Product Development. SAP customer support, also called Active Global Support (AGS) is a global organization to provide support to SAP customers worldwide.
SAP Labs locations
SAP Labs is the research and development organization of the parent company. As of Jan 2011, some, but not all, labs locations hosted SAP Research groups. The labs are located in Germany, France, Ireland, Bulgaria and Hungary in Europe; Palo Alto, USA; La Crosse, USA;Bangalore, Pune and Gurgaon, India; São Leopoldo, Brazil; Ra'anana, Israel; Montreal, Vancouver, Toronto and Waterloo Canada and Shanghai, China. SAP Labs India is the largest development unit in terms of number of employees outside the SAP headquarters located in Walldorf, Germany.
SAP opened in June 2009 its new SAP Labs campus in Brazil, representing the first SAP Labs Center in Latin America and the eighth worldwide. The facility is located in São Leopoldo, in the state of Rio Grande do Sul and employs 520 people.
SAP Labs Latin America has just received Leadership in Energy and Environmental Design (LEED) Gold certification for the building.
SAP User Groups
In 2007, the SAP User Group Executive Network (SUGEN) was established.
SAP provoked controversy and frustration among its users in 2008 by raising the cost of its maintenance contracts. The issue was the subject of intense discussion among user groups.
An overview of all active SAP User Groups can be found at the SAP Service Marketplace.
SAP has two annual conferences: SAPPHIRE and SAP d-code (formerly TechEd). SAPPHIRE is SAP's customer-facing event. It is generally where SAP has announced major product changes and strategic direction. It is typically held in the spring, in both North America and Europe.
SAP TechEd is the more technical conference, aimed at SAP's ecosystem of consultants and software development partners. SAP TechEd has been held since 1995, usually in four locations in the fall.
SAP competitors are primarily in the Enterprise Resource Planning Software industry.[ (December 2014)">citation needed] In this field, Oracle Corporation is SAP's major competitor. SAP also competes in the Customer Relationship Management, Marketing & Sales Software, Manufacturing, Warehousing & Industrial Software, and Supply Chain Management & Logistics Software sectors.
Oracle Corporation filed a case against SAP for malpractice and unfair competition in the California courts in 2007. SAP lost the case in 2010 and was ordered to pay a US$1.3 billion, which was cited as the largest software piracy judgment in history. The verdict was overturned in 2011.
The resulting pressure saw SAP and SUGEN (SAP User Group Executive Network) agree to a major benchmarking exercise to prove the value of the new support pricing policy to customers. In December 2009, SAP delayed its Enterprise Support price rises until agreement had been reached on the benchmarks and KPIs (Key Performance Indicators).
In January 2010, SAP reversed its direction on Enterprise Support and reintroduced its standard support package for customers. The move to reinstate standard support – at 18 percent of annual license fees, "will enable all customers to choose the option that best meets their requirements," the company said.
In August 2013, SAP acquired Hybris publicly for eCommerce capabilities after failing in a bid for Neolane. The rationale for the acquisition of Hybris was really for product catalog and product information management 
In 2012, SAP was listed as a partner of the (RED) campaign, together with other brands such as Nike Inc., Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting for an AIDS Free Generation").
SAP is funding a project to assess and educate Autistic Children. It has also launched an initiative to hire employees with autism and Asperger syndrome, citing their intelligence in the IT field and attention to detail; they aim to compose 1% of its 65,000 workforce with autistic people by the year 2020. In May 2013 6 people had been employed.
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