SAS (TV station)

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Seven Network logo.svg
Adelaide, South Australia
Branding Seven
Slogan Gottaloveit on 7
Channels Digital: 6 (VHF)
Affiliations Seven (O&O)
Network Seven
Owner Seven West Media Limited
(Channel Seven Adelaide Pty Ltd)
First air date 26 July 1965
Call letters' meaning Serving
Adelaide and
South Australia[citation needed]
Former channel number(s) 10 (1965-1987)
7 (1987-2013)
Former affiliations Ten (1965-1987)
Transmitter power 200 kW (analog)
50 kW (digital)
Height 487 m (analog)
485 m (digital)[1]
Transmitter coordinates 34°58′52″S 138°42′29″E / 34.98111°S 138.70806°E / -34.98111; 138.70806 (SAS)

SAS is a television station in Adelaide, South Australia. It is part of the Australian Seven Network.

SAS-7 was originally known as SAS-10, commencing broadcasting on 26 July 1965. On 27 December 1987, SAS-10 and ADS-7 switched broadcast channels, ADS moving to channel 10, SAS moving to channel 7. As the television industry was consolidating in Australia, these channels had each become associated by ownership with interstate stations bearing the opposite channel numbers, so to simplify network interaction, they agreed to swap channel assignments and network affiliations in Adelaide. ADS was owned by Kerry Stokes who also owned NEW-10 and Capital Television.[2][3] SAS was owned by TVW-7.

The station celebrated 40 years in 2005 with a special television program "Made in Adelaide 40 Years of Television".

Television shows made during the SAS-10 era include children's shows Fat Cat and Friends, The Early Birds, Crackerjack and Romper Room. Music shows included In Time, Trax and Simulrock. Variety talent shows included Adelaide's New Faces and Pot Luck. There was also the long running daytime show Touch of Elegance. SAS 10 employed actor Hedley Cullen as horror host Deadly Earnest, who was also seen in WA. From 1973 to 1989 the Christmas Appeal telethon was held each year.

The game show Wheel of Fortune originally commenced recordings in ADS-7 studios in July 1981 on the Seven Network and after the changeover to SAS-7 continued until July 1996 when the show moved to ATN-7 Sydney where it lasted to its cancellation in 2006.

Other shows after the change over included Fat Cat and Friends until 1992 and Trax until 1990.

Currently the station produces Discover, Seven News and local editions of Today Tonight, which outrates the national A Current Affair.

The last edition of Seven News and Today Tonight was broadcast from the Gilberton studios in North Adelaide on 14 December 2007. The station then moved to new premises at Hindmarsh on the corner of Port Road and Adam Street, from where Adelaide versions of Seven News and Today Tonight are produced

Further information: Seven News


Seven News is presented by Jane Doyle and John Riddell, with Bruce Abernethy (Monday, Thursday, Friday, Weekends) and Chris Dittmar (Tuesday, Wednesday) presenting sport and Amelia Mulcahy as weather presenter. On weekends Jessica Adamson presents the news.

Previously, Graeme Goodings had been weeknight presenter and John Riddell the weekend reader, until it was found that Goodings had bowel cancer. Goodings and Riddell agreed to swap roles in 2004; both Goodings and Doyle had been presenting Seven News together since 1989, which had proven a success.

Prior to 27 December 1987, the presenters and crew behind Seven News broadcast as Ten News Adelaide. However, as the television industry was consolidating in Australia, these news services had each become associated by ownership with interstate news services being broadcast on opposite frequencies; therefore, to simplify network interaction, their respective networks agreed to swap channel assignments and network affiliations in Adelaide.

1987 affiliation swap quote[edit]

On 27 December 1987, Seven National News reporter Alan Murrell reported the following on then-ADS-7, hours before the switch:

"Tonight will mark the end of the callsigns ADS-7 and SAS-10. Tomorrow, it'll be ADS-10 and SAS-7. It's the first time such a change has been made. The switch follows a media shake-up earlier this year, which left ADS in the hands of the owners of the Ten Network. Already, the cosmetic changes are being made at Strangways Terrace and Gilberton. But viewers will notice little difference. They'll still turn the knob to Ten for Channel Ten programs, and to Seven for Seven programs.

"The only difference will be that the local personalities will be seen on different channels. So if you want to watch Steve Whitham and Caroline Ainslie reading the news tomorrow night, you simply turn the dial three positions, from Seven-to ADS-10. And it's as easy as that."

AFL season[edit]

During the AFL season, Seven News does not air at the regular time on Sundays if there is a twilight match involving Port Adelaide or Adelaide, in which case the bulletin is usually delayed until half time, revised into a 10-15 minute bulletin.

News Updates[edit]

Local News updates for Adelaide are typically presented by reporters in the early afternoon, followed by news presenters Jane Doyle, John Riddell or Jessica Adamson in the late afternoon and evening. National News updates are presented from Sydney with Mark Ferguson (weeknights) and Chris Bath (extended updates on weekends) on Seven, 7TWO and 7mate.

7 News Anchors[edit]

Anchor Position SAS Since
John Riddell Seven News (Weeknights) 1990
Jane Doyle Seven News (Weeknights) 1989
Jessica Adamson Seven News (Weekends) 2015
Mike Smithson Secondary Fill-In Presenter/Chief Political Editor 1984

7 News Sports[edit]

Personality Position SAS Since
Bruce Abernethy Seven News (Thurs-Mon) Sports Presenter 1993
Chris Dittmar Seven News (Tues-Wed) Sports Presenter 1998

7 News Weather[edit]

Personality Position SAS Since
Amelia Mulcahy Seven News (Weeknights) 2014

News Bulletin Titles[edit]

  • SAS-10
  • SAS-10 News (1965–70)
  • Channel 10 News (1971–73)
  • TEN News and Weather (1973–76)
  • 10 Eyewitness News (1976–87)
  • SAS-7
  • Seven National News (1987–88)
  • Seven Nightly News Adelaide (1988-2000)
  • Seven News (2000-)


  • SAS-10 (1965–87)
  • 1965: Tune up to the Top Shows, Tune Up To Ten! (used for the launch of SAS-10 on 26 July 1965)
  • 1965: Adelaide's Entertainment Station!
  • 1972: You're Viewing Channel 10, Entertaining South Australia! (c/w the Richard Harris version of MacArthur Park)
  • 1977: I Like It!
  • Summer 1977/78: Summer of '77!
  • 1978: A Galaxy of Stars on Channel Ten!
  • 1979: Come Up, Come Up to Ten!
  • 1982-83: You Can See it All on Ten
  • 1983: We're With You!
  • 1984: You're Home When You're Home on Ten
  • 1985: It's Your Home on Ten!
  • 1986: 10 out of 10, Adelaide!
  • 1987-88: Stand Up and Tell 'Em Adelaide's Great! (based upon Frank Gari's Turn to News campaign)
  • 1987: 10 Adelaide, First in True Stereo!
  • SAS-7 (1987-)
  • Late 1987-88: On The Move! (based on WLS-TV's 1984 slogan "Seven's on the Move")
  • 1989-90: Adelaide's Channel 7 (based on "First of May" by the Bee Gees)
  • 1989-95: Nobody Knows Adelaide Like Seven
  • 1997: Adelaide's Home with Seven
  • 2007: Seven On the Move

See also[edit]


  1. ^ HAAT estimated from using EHAAT.
  2. ^ "NETWORK TEN TURNS 40". Retrieved 2 December 2006. 
  3. ^ James Barrington (31 March 2006). "Switching Signals". Intertel. Transdiffusion Broadcasting System. Retrieved 2 December 2006.