SBS PopAsia

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SBS PopAsia
Genre Music
Presented by Jamaica dela Cruz
PopAgent Jay K
Andy Trieu
Country of origin Australia
South Korea
Japan
Republic of China
Vietnam
Indonesia
Original language(s) English
Chinese
Korean
Japanese
Vietnamese
Bahasa Indonesia
No. of seasons 4
Production
Producer(s) Matt Smith[1]
Location(s) Sydney, Australia
Running time 120 minutes
Production company(s) Special Broadcasting Services (SBS)
Broadcast
Original channel SBS2
Picture format 576i (SDTV)
Audio format Stereo
Original run 2011 – present
External links
Website

SBS PopAsia is an Australian music show that broadcasts 24/7 Asian pop hits on digital radio, online and on mobile devices.[2] It debuted on Australian TV in late 2011, presenting back-to-back music videos from 9am-11am on Sunday mornings on SBS2.[3] It is hosted by Jamaica dela Cruz and Andy Trieu. It focuses on broadcasting music videos from South Korea, Japan and the Republic of China.[4] Occasionally, SBS PopAsia has also featured music videos from South-East Asian countries such as Vietnam, Indonesia, Thailand and Burma. PopAsia fans are called PopAsians.[5]

History[edit]

SBS PopAsia began as a weekly two-hour segment on the SBS youth radio programme, Alchemy, as the Asian Pop Show.[6] Due to growing popularity as evident through increasing online fan engagement[7] SBS PopAsia was launched as a 24-hour digital radio show in 2010. In late 2011, it debuted on free-to-air Australian TV in a two hour timeslot on Sunday mornings from 9am.[8] In 2013, the programme was extended to three and a half hours of prime-time broadcast across Saturday and Sunday evenings on SBS2.[9] In 2014, it reverted to its original 2 hour timeslot at 9am on Sundays.

Radio[edit]

SBS PopAsia existed as a 24-hour digital radio station, which began in 2010.[10] It is available on DAB digital radio across Australia, 24/7 streaming live online and via iPhone and Android mobile applications.[11] During its weekday show, Hashtag Hits, SBS PopAsia regularly interviews Asian pop artists, reports on the latest Asian pop news and counts down the biggest hits as voted by Australia.

Radio Schedule[edit]

SBS PopAsia hosts a variety of segments and shows on digital radio:

  • Breakfast Requests every morning from 7am (AEST)
  • #Hits (Hashtag Hits) Live Chart Show every weekday from 5pm (AEST) hosted by Jamaica dela Cruz and Andy Trieu
  • J-Pop Nation every Wednesday from 7-9pm (AEST) hosted by Kitty Em
  • K-Wave every Thursday from 7pm (AEST) hosted by C-Clown's Rome
  • Eat Your Kimchi every Friday from 7pm (AEST) hosted by Simon and Martina[12]

Weekday Show at 5pm[edit]

Live@5 Show[edit]

Between 2011-2014, fans could tune into the digital radio show between 5-7pm where co-hosts Jamaica dela Cruz and MegaMatt would count down the biggest Asian Pop hits in Australia as voted on Twitter and Facebook. The show was replaced by Hashtag Hits in 2014 which introduced a system of live voting through hashtags on Twitter.[13]

Hashtag Hits[edit]

The Hashtag Hits show commenced in 2014. Every weekday, regular votes through Twitter and Facebook finalise the top 8 songs and a challenger. Live voting opens at 4.30pm (AEST) where listeners tweet or post on the Facebook wall the #Hashtag of their favourite song from the top 9. The concept of Titanium Status was introduced in June 2014 where when a song has reached number one for eight consecutive days, it becomes titanium.[14] Despite anticipation that EXO's Overdose would be the first song to reach Titanium Status, in fact label mate Super Junior M succeeded with their song Swing. The other Titanium songs thus far are GOT7's A, Beast's Good Luck (three times), Infinite's Last Romeo, Super Junior's Mamacita (two times) and Infinite's Back. Interestingly, all of the songs that have reached Titanium status are from Korean male groups rather than female groups.

J-Pop Nation[edit]

J-Pop music and news is discussed by SBS PopAsia host, Kitty Em, at Wednesday 7pm AEST.

K-Wave[edit]

K-Wave commenced on 25 June 2014. It involves the latest news and tracks from Korea. One segment of the show is 'Rome's Week' where Rome details what happened to him in that previous week. For example in Episode 15, Rome details that he went bungee jumping. Another segment of the show is where Rome reads out questions that audience members tweet in and answers them. Every week, a different K-Pop star often drops in, often featuring artists from Rome's own band, C-Clown, as well as EXID. He translates what the artist is saying from Korean into English.

  • C-Clown's TK (Episode 1)[15]
  • EXID's LE (Episode 2)
  • C-Clown's Siwoo (Episode 2)[16]
  • C-Clown's Kangjun (Episode 3)[17]
  • EXID's Junghwa (Episode 4)[18]
  • Various C-Clown members (Episode 5)[19]
  • C-Clown's Maru (Episode 6)[20]
  • C-Clown's Kangjun (co-host) (Episode 8)[21]
  • C-Clown's Ray [22] (Episode 9)
  • C-Clown's Kangjun (co-host) (Episode 15) [23]
  • f(x)'s Amber (Episode 16)[24]
  • C-Clown's T.K (Episode 17)[25]
  • C-Clown's Siwoo (Episode 18)[26]
  • f(x)'s Amber and NU'EST's Aron (Episode 19 - final episode)[27]

Eat Your Kimchi[edit]

YouTubers, Simon and Martina or Eat Your Kimchi, have a radio show on SBS PopAsia radio every Friday 7-8pm AEST.[28] They talk about K-Pop and more largely Korean culture. Content covered include issues similar to theTL;DR's on their YouTube channel such as plastic surgery and the FIFA World Cup.

Television[edit]

The SBS PopAsia TV show launched in September 2011 on Australia's SBS1 channel, 8.30am-10.30am (AEST) on Sundays.[29] Growing popularity meant that an additional episode was added - Monday 5pm.[30] With the relaunch of SBS2 channel to focus on younger audiences, SBS PopAsia moved to SBS2 in 2013 and was broadcast every Sunday afternoon from 4-6pm, but was later changed to 9-11am (AEST). The show is rated PG and hence positions the show as an accessible, family-friendly television programme.[31] The previous weekend's episode can be accessed on the PopAsia website or on SBS on Demand for 7 days after the episode has been aired on television.[32]

Audience interaction[edit]

The show debuted by displaying tweets and Facebook messages at regular intervals through out the show. However it has been replaced by exclusively showing displays real-time audience tweets.[33]

Advertisements[edit]

Advertisements relevant to those interested in Asian culture are sometimes played in the ad breaks. For example, the Korean Tourism Office aired videos such as PSY's "Wiki Korea" tourism project.[34]

Segments[edit]

Three-in-a-row[edit]

The goal of this game is to guess the common theme between the three Asian Pop videos that are shown. Viewers are encouraged to play along by tweeting or posting their guesses. Previous themes have included the beach, vampires, swirly lollipops and Australian Asian Pop stars. SBS PopAsia also encourages viewers to submit their own three-in-a-row.

Double Play[edit]

Every week, the SBS PopAsia give PopAsians the option of choosing which of two artists should have two of their music videos played in the next episode. The winning artist is chosen through voting on Twitter and Facebook.[35]

PopAsia 101[edit]

Every week on SBS PopAsia TV, presenter PopAgent Jay K, presents a different 'PopAsia 101' - a 'super-fast, pop master class' on an Asian Pop artist. These are short featurettes that provide overviews of artist' careers, songs and trivia. The segment is intended to provide viewers with a gateway to engage with the landscape of Asian pop.[36] Popular 101s include on artists Kyary Pamyu Pamyu, 365daband and EXO. PopAsia 101s can be found on the official YouTube channel.

In addition, there are special PopAsia 101s on topics relevant to Asian Pop such as on Flash Mobs and Australian Asian Pop Tours.

Date of release Artist Country that artist is active in Reference
April 18, 2012 Super Junior South Korea
April 23, 2012 EXO South Korea
April 29, 2012 Show Luo Taiwan
May 6, 2012 Girl's Generation South Korea
May 14, 2012 Perfume Japan
May 28, 2012 Kyary Pamyu Pamyu Japan
July 1, 2012 Big Bang South Korea
July 8, 2012 2NE1 South Korea
June 24, 2012 IU South Korea
July 11, 2012 miss A South Korea
July 30, 2012 CNBlue South Korea
July 30, 2012 Scandal Japan
August 5, 2012 Psy South Korea
September 16, 2012 Yui Japan
October 1, 2012 Boa South Korea
October 8, 2012 UKiss South Korea
October 28, 2012 TVXQ South Korea
December 27, 2012 Rainie Yang Taiwan
March 11, 2013 Thanh Bui Vietnam
March 18, 2013 Passpo Japan
September 9, 2013 Flash Mobs N/A
January 7, 2013 Ailee South Korea
January 29, 2013 2AM South Korea
February 25, 2013 GReeeeN Japan
April 1, 2013 Leehom Wang Taiwan
April 8, 2013 NS Yoon-G South Korea
September 17, 2013 Kara South Korea
December 10, 2013 C-Clown South Korea
March 10, 2014 Kyary Pamyu Pamyu (re-issue) Japan [37]
  • Date of release is listed as the date that the PopAsia 101 video was uploaded onto YouTube

Interviews[edit]

SBSPopAsia has hosted interviews with Asian Pop bands and artists such as EXO and Jay Chou and celebrities related to the Asian Pop industry such as YouTube stars Mychonny and Eatyourkimchi.

See Guests and interviewees section.

Video Requests[edit]

In 2012, SBS PopAsia took video requests whereby viewers could post videos on YouTube requesting a song to be played on PopAsia. The video request would then be then be played on PopAsia TV preceding the music video it was requesting.[38][39]

Special episodes[edit]

When holidays and special events occur, SBS PopAsia hosts special PopAsia episodes:

Additionally, when the show first started, PopAsia used to have special episodes for certain Asian Pop artists such as SHINee.

Social Media[edit]

SBS PopAsia maintains an active presence within social media to take song requests and interact with the viewers.

Facebook[edit]

The Facebook page was launched on 1 January 2011 and currently has over 42,000 likes. The Facebook page functions as a vehicle to keep PopAsians up-to-date with PopAsia's TV and radio schedules, Asian pop news and also to take on requests for TV. There are also official Facebook pages for various staff members including Jamaica dela Cruz and Kitty Em.

Twitter[edit]

The SBS PopAsia Twitter account was launched in December 2010 and has over 48,900 followers. It also functions to keep PopAsians up-to-date with the radio and TV schedule and Asian Pop news. Through out the TV show, SBS PopAsia live-tweets and chats with PopAsians on its Twitter page. Official Twitter accounts for SBS PopAsia staff also exist.

YouTube[edit]

SBSPopAsia joined YouTube on 26 April 2011. Since then, they have garnered over 25,000 subscribers and 5.9 million views. Their channel consists of content such as:

  • PopAsia101s
  • Reactions to Asian Pop videos - however the crew do not seem to partake in regular music video reactions anymore
  • Exclusive interviews and Behind-the-scenes with Asian Pop artists
  • Anime Minutes

Kakaotalk[edit]

SBS PopAsia has KakaoTalk, a popular mobile messaging app in Korea.

Mobile[edit]

SBS PopAsia also has an official mobile application for both Apple iPhone and Android which can be downloaded for free from the respective platforms. The app's primary feature is the 24/7 streaming of PopAsia's digital radio station and beside each track has a track purchase button. There is a button that allows Also, it allows voting for the top Asian Pop songs and includes podcasts and Asian Pop news.

Podcast[edit]

PopAsia podcasts can be downloaded off the Apple iTunes store. and primarily compromises of interviews such as regular chats with blog MyKoreanHusband. Also, there is some non-Asian pop related content such as 'Top 3 movies not to miss in 2014'.

Guests and interviewees[edit]

SBS PopAsia regularly features guests on its TV, Radio and YouTube platforms. The date is in accordance to the date that the interview was uploaded onto SBS PopAsia's YouTube platform and hence may not reflect the original date of broadcast on SBS PopAsia's TV or radio platforms. Where there is not a specific interviewee, SBS PopAsia in general is specified as the interviewee.

Date Country active in Interviewee Interviewer Location of interview Notes Reference
November 12, 2011 South Korea SHINee Jamaica dela Cruz Backstage at ANZ Stadium, Sydney SHINee performed as part of the line up for the 2011 K-Pop Music Festival. It was the second time they performed in Australia [40]
March 5, 2012 Taiwan Show Luo & Rainie Yang Princess Ania SBS PopAsia studio, Sydney Show Luo and Rainie Yang were in Sydney to shoot a series of online videos for Tourism Australia while Show Luo also filmed 3 music videos. [41]
March 28, 2012 South Korea Hanbyul, then-member of LedApple Princess Ania South Korea Conducted through Skype. The interview came a day after LedApple released the music video to their single, 'Sadness' [42]
March 29, 2012 Taiwan Lollipop F SBS PopAsia Sydney Lollipop F were in Australia for their first-ever Sydney and Melbourne performances [43]
April 3, 2012 South Korea SM Entertainment representatives Princess Ania SBS PopAsia studio, Sydney Artist and repertoire representatives Hanna Cho and Gi-Hyun Kim [44]
April 19, 2012 South Korea Jun Won Lee

(YG Entertainment representative)

SBS PopAsia South Korea Jun Won Lee talks about what makes good talent and what happens when you join the YG Family [45]
April 19, 2012 Australia DarrenTP & Ice Princess Ania Melbourne, Australia Darren and Ice were finalists in the YG Entertainment BigBang Cover Competition for Bad Boy and Fantastic Baby. [46]
April 24, 2012 Taiwan Dream Girls Princess Ania Sydney, Australia Dream Girls were in Sydney to judge a Chinese singing competition [47]
May 16, 2012 Philippines Philippine AllStars Princess Ania World Hip Hop Dance Champions, the Philippine AllStars, gave Princess Ania a dance lesson [48]
June 21, 2012 Bulgaria Stanislav Ianevski Princess Ania Sydney, Australia Ianevski acted as Viktor Krum in Harry Potter and the Goblet of Fire. Interview took place at SupaNova Pop Culture Expo in Sydney [49]
July 31, 2012 South Korea/America Jay Park Jamaica dela Cruz Australia/South Korea Interview conducted via Skype. Was in lead up to his 'New Breed' concert to be held in Sydney and Melbourne later that year [50]
August 24, 2012 South Korea NU'EST Jamaica dela Cruz Sydney, Australia NU'EST were interviewed at the 3rd Anniversary of Digital Radio in Australia celebrations at First Fleet Park in Sydney [51]
September 10, 2012 South Korea/Australia C-Clown's Rome SBS PopAsia Seoul, South Korea Australian Leader of K-Pop group C-Clown. Talked about the group's name, his responsibilities, inspiration, creeper bee, hamster and pororo. [52]
September 29, 2012 South Korea/America Jay Park Jamaica dela Cruz Sydney, Australia Interview conducted backstage at Jay Park's New Breed concert in Sydney, Australia [53]
October 10, 2012 South Korea/Australia EvoL's Hayana Jamaica dela Cruz South Korea/ Australia Australian member of Korean girl group, EvoL. She talked about what she misses about Australia, her favourite food are and her favourite Aussie artist. [54]
October 15, 2012 South Korea Teen Top Jamaica dela Cruz

& Mega Matt

Seoul, South Korea Conducted in wedding chapel in Seoul. [55]
October 16–19, 2012 Australia Janice Petersen Princess Ania SBS PopAsia studios, Sydney; SBS World News Australia presenter, Janice Petersen, conducted a series of interviews with SBS PopAsia about the then-viral YouTube sensation, PSY, in their 'Eye on PSY' series [56]
November 24, 2012 South Korea 100% Jamaica dela Cruz Seoul, South Korea Part of a series of interviews that Jamaica dela Cruz and MegaMatt conducted when they were in Seoul, South Korea. 100% were then a rookie group [57]
November 29, 2012 South Korea TVXQ SBS PopAsia Seoul, South Korea [58]
February 1, 2013 Philippines KenJhons SBS PopAsia SBS PopAsia studio, Sydney KenJhons talked about his debut single, Matinik [59]
February 14, 2013 South Korea/America NS Yoon-G SBS PopAsia South Korea/Australia SBS PopAsia asked NS Yoon-G about a typical day in her life [60]
February 23, 2013 South Korea/China Super Junior M SBS PopAsia South Korea/Australia They were interviewed on set for their latest music video release 'Break Down' [61]
March 28, 2013 Taiwan JPM's Prince Jamaica dela Cruz SBS PopAsia studio, Sydney Prince was interviewed on SBS PopAsia radio ahead of an appearance in Sydney [62]
March 30, 2013 Taiwan Fahrenheit's Calven Chen Jamaica dela Cruz Australia Interview conducted over Skype. Chen, along with Xander (former member of Korean boy band, U-Kiss) were then in Australia to film the movie 3 Peas In A Pod. [63]
March 30, 2013 Hong Kong/Korea Alexander (Xander) Jamaica dela Cruz Australia Interview conducted over Skype. Along with Calvin Chen, Xander was in Australia to film his first movie, 3 Peas In A Pod [64]
April 16, 2013 Taiwan/America Leehom Wang Jamaica dela Cruz Sydney, Australia Interview conducted backstage of his first concert in Sydney, Australia [65]
5 May 2013 Indonesia S.O.S Jamaica dela Cruz Indonesia/Australia Indonesian girl group, S.O.S [66]
June 8, 2013 Indonesia S4 SBS PopAsia Indonesia Indonesian boyband [67]
June 9, 2013 South Korea CNBlue SBS PopAsia Big Top Luna Park, Sydney, Australia Interview conducted backstage when CNBlue visited Australia for their Blue Moon World Tour [68]
June 16, 2013 South Korea EXO Jay K SM Entertainment, Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. Interview is about EXO's new album, XOXO [69][70]
June 23, 2013 South Korea 2PM Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [71]
June 27, 2013 South Korea LedApple's Hanbyul Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea. This is the second time that Hanbyul has been interviewed by SBS PopAsia [72]
July 6, 2013 Vietnam 365daband Jamaica dela Cruz Via Skype. [73]
July 9, 2013 South Korea Wonder Boyz Jay K South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea [74]
July 15, 2013 South Korea 4Minute Jay K PopAsia studios, Sydney, Australia 4Minute were in Australia for the 2013 K-Pop Cover Contest at UNSW [75]
July 25, 2013, South Korea JYJ Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [76]
July 28, 2013 South Korea uBeat Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [77]
August 4, 2013 South Korea T-ara N4 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [78]
August 11, 2013 South Korea Lunafly Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [79]
August 12, 2013 South Korea Boyfriend Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [80]
August 21, 2013 South Korea Nine Muses SBS PopAsia Seoul, South Korea Interview about their insightful new documentary "9 Muses of Star Empire" which takes us behind the glitz and glamour of K-pop stars in the making [81]
August 25, 2013 Canada/South Korea Eat Your Kimchi Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013
September 1, 2013 South Korea LC9 Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [82]
September 11, 2013 South Korea AOA Black SBS PopAsia Seoul, South Korea Sub-group of South Korean girl group, AOA [83]
September 16, 2013 Japan Perfume SBS PopAsia Japan [84]
September 18, 2013 Ireland Jedward SBS PopAsia SBS PopAsia studios, Sydney, Australia [85]
September 23, 2013 South Korea Secret Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [86]
September 27, 2013 South Korea Xia Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Xia was in Australia at the time for his Incredible Tour [87]
October 10, 2013 South Korea Yiruma Jay K Melbourne, Australia Yiruma played Ailee's 'I Will Show You' on iPad piano [88]
October 14, 2013 Australia Justice Crew Jamaica dela Cruz SBS PopAsia studios, Sydney, Australia Justice Crew were interviewed on the Live@5 SBS PopAsia radio show [89]
October 27, 2013 South Korea Hello Venus Jay K Seoul, South Korea Interview conducted as part of series of interviews by SBS PopAsia when they travelled to Seoul, South Korea in 2013 [90]
November 28, 2013 South Korea JYJ's Jaejoong SBS PopAsia Seoul, South Korea [91]
December 5, 2013 Vietnam Anna Truong Jamaica dela Cruz Hanoi, Vietnam Interview conducted while the SBS PopAsia crew were in Vietnam for the ABU Song Festival [92]
December 22, 2013 South Korea Beast SBS PopAsia Seoul, South Korea Special Christmas greeting for PopAsians [93]
December 30, 2013 South Korea VIXX SBS PopAsia Seoul, South Korea New Year's message for PopAsians [94]
January 2, 2014 Indonesia Cherrybelle SBS PopAsia Melbourne, Australia Holiday greeting for PopAsians [95]
January 18, 2014 Myanmar Me N Ma Girls SBS PopAsia Myanmar A day in the life of the Me N Ma Girls [96]
February 10, 2014 Seoul, South Korea Dal Shabet SBS PopAsia Seoul, South Korea Dal Shabet talk about what inspired their new comeback, BBB [97]
March 2, 2014 South Korea C-Clown Jamaica dela Cruz Seoul, South Korea C-Clown talk about the possibility of coming to Australia [98]
March 4, 2014 Japan/Malaysia/Australia Che'Nelle SBS PopAsia Japan Shout-out to Australian fans [99]
March 9, 2014 South Korea BTOB SBS PopAsia Seoul, South Korea BTOB take time out of their busy 'Beep Beep' promotions schedule to greet PopAsians [100]
March 12, 2014 Taiwan Kimberley Chen Jamaica dela Cruz Taiwan Talked about her favourite pop stars and what inspired her music [101]
March 25, 2014 Japan Kyary Pamyu Pamyu Jamaica dela Cruz Sydney, Australia Interview conducted while Kyary was in Australia for her first Australian concert [102]
April 10, 2014 Taiwan Jay Chou Jamaica dela Cruz Sydney, Australia Press conference while Chou was in Sydney for his concert [103]
April 19, 2014 Japan Da-iCE SBS PopAsia Japan They explain what their name means, who influences them and see what they have to say to Australian fans [104]
May 7, 2014 Thailand Slot Machine SBS PopAsia SBS PopAsia studios, Sydney, Australia Thai rockers Slot Machine performed a special acoustic version of "Kloem" in studio [105]
May 10, 2014 South Korea B.A.P SBS PopAsia Big Top Luna Park, Sydney, Australia Backstage interview with Korean boy band, B.A.P, while they were in Australia for their 2014 Live on Earth tour [106]
May 31, 2014 Australia Dami Im Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Radio interview with Dami Im [107]
June 2, 2014 South Korea Eric Nam Jamaica dela Cruz South Korea Eric nam reveals the Western pop artists he admires, what it was like to interview Miranda Kerr and a special message to Australian fans [108]
June 2, 2014 Australia Mychonny Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Answered questions from hat submitted by PopAsians on SBS PopAsia radio show [109]
June 23, 2014 South Korea G.Na Jamaica dela Cruz South Korea Talked about how she likes to change concepts & how she ran into Dami Im recently in Korea [110]
July 20, 2014 Australia Jeremy Yong SBS PopAsia SBS PopAsia studios, Sydney, Australia Runner-up on Australia's Got Talent Series 6 [111]
July 31, 2014 Australia Elly Oh Jamaica dela Cruz & Andy Trieu SBS PopAsia studios, Sydney, Australia Interviewed on SBS PopAsia radio [112]
August 12, 2014 South Korea Henry Jamaica dela Cruz South Korea Henry talks about how his new album, Fantastic, differs from his first, what Western artist inspires him and he explains the most FANTASTIC thing that's ever happened to him [113]
September 20, 2014 South Korea B1A4 Jamaica dela Cruz Big Top Luna Park, Sydney, Australia Interview backstage at their 2014 Road Trip concert in Sydney, Australia. They were asked what they would really do if they had a "solo day" and what they would be doing if they weren't in B1A4 [114]
November 9, 2014 South Korea Super Junior Jamaica dela Cruz South Korea Interview about Super Junior's new album, This is Love [115]
November 18, 2014 South Korea Royal Pirates SBS PopAsia South Korea Royal Pirates talk about their new single, Love Toxic, which artists they would most like to work with and how they would survive a zombie apocalypse [116]

Crayon Pop[117] Block B
JJCC's Prince Mak[118]

Presenters and staff[edit]

Presenter Biography Social media
Jamaica dela Cruz Jamaica dela Cruz is the host of the SBS PopAsia TV show the PopAsia radio show 'Hashtag Hits'. She was born in the Philippines and came to Australia as an international student. She has an MBA in arts and entertainment management.[119] Her favourite Asian Pop star is Wang Lee Hom whom she was able to interview in 2013 while he was in Australia for his Music Man II World Tour.[120] In 2012 and 2013 she was a co-host for the ABU TV Song Festival. Twitter

Facebook Tumblr

Jay K PopAgent and VJ, Jay K gives a 'PopAsia 101' on a different Asian Pop artist every week. Also popular are his Anime Minutes which are audio tracks which compromise of an approximately minute-long summary of an anime. Occasionally, he interviews Asian Pop artists such as in 2013 when he went on a PopAgent mission to Seoul, South Korea where he interviewed K-Pop groups such as EXO, Lunafly, uBEAT and 4Minute. His favourite Asian Pop band is Girls' Generation.[121] Twitter
MegaMatt MegaMatt is the producer and button pusher at PopAsia. He co-hosted with Jamaica dela Cruz on the 'Live@5' show before it was replaced with the 'Hashtag Hits' show. His favourite Asian Pop star is Kyary Pamyu Pamyu.[122] Twitter

Facebook

Andy Trieu Andy Trieu is a special guest host on PopAsia TV and Hashtag Hits. He is a martial artist and aside from SBS PopAsia has appeared on other Australian TV shows such as Kitchen Whiz. His favourite Asian Pop band is Sistar.[123] Twitter

Facebook

Kitty Em Kitty Em is the host of the SBS PopAsia Radio show, J-Pop Nation, which airs 7pm (AEST) on Wednesdays. Her favourite Asian Pop band is Babymetal and her favourite food is edamame.[124] Twitter

Facebook

Dr. J Jamie or 'Dr. J' is PopAsia's Resident DJ and Music Guru. His favourite Asian Pop band is Girls' Generation and his favourite anime character is L from Death Note. Twitter
Shay Shay Shay Shay is PopAsia's resident Asian Pop guru. Her favourite Asian Pop group is Big Bang and favourite anime character is Sailor Moon.
Twitter
Maddy Fryer Maddy is the Executive Producer of SBS PopAsia. She sometimes appears on YouTube videos on the PopAsia channel such as for SBS PopAsia Reaction videos.

Guest programmers[edit]

Presenter Biography Social media
Eat Your Kimchi Popular YouTube stars, 'Eat Your Kimchi' or Simon and Martina host the Eat Your Kimchi radio show every Friday 7-8pm (AEST).[125] Twitter

Facebook

C-Clown's Rome Australian leader of Korean boy group C-Clown, Rome, hosted the K-Wave show on Thursdays @ 7pm (AEST) in 2014. Twitter

Instagram

Patrick Phaiyakounh Winner of SBS PopAsia's inaugural TV Presenter Search Competition held towards the end of 2014. He is a guest co-host for SBS PopAsia[126]

Prizes and Competitions[edit]

SBSPopAsia regularly hosts competitions which can be found on their website. Competitions can be won through entering on their website or through phoning their radio show. More popular prizes have included:

  • Ticket giveaways (such as to BAP, 2K13 Feel Korea Festival)
  • Signed albums and merchandise (such as EXO's Overdose album)
  • Overseas trips to Asian destinations
  • Meeting Asian pop idols (such as Crayon Pop)

Concerts and events[edit]

SBS PopAsia continues to be involved in the promotion of Asian acts coming to Australia. In 2011 SBS PopAsia was the official Australian media partner of the 2011 Sydney K-Pop Music Fest which features artists such as SHINee, Girls' Generation and TVXQ.[127] PopAsia has gone on to support acts such as CNBLUE, 4Minute and J-Pop star Kyary Pamyu Pamyu.

Coverage of concerts[edit]

SBS PopAsia has provided coverage and interviews for the following Asian Pop concerts in Australia:

  • 2011 K-Pop Music Festival[128]
  • NU'EST for the 2012 K-Pop Cover Contest
  • A-Mei Amazing World Tour 2012
  • CNBlue Blue Moon Tour
  • Wang Lee Hom Music Man Tour II[129]
  • 4Minute for the 2013 K-Pop Cover Contest
  • XIA Incredible Concert 2013
  • Crayon Pop 2013
  • Kyary Pamyu Pamyu 2014
  • Jay Chou Opus Jay 2013 World Tour[130]
  • BAP Live on Earth 2014 Tour
  • B1A4 Road Trip 2014

Events[edit]

SBS PopAsia have participated in events such as the Campsie Food Festival in 2011 and 2012.[131] Also, they are regularly involved in events relevant to Asian culture.

Lunar New Year[edit]

  • Chatswood Lunar New Year 2014[132]
  • Sydney Lunar New Year Twilight Parade 2014[133]

Moon Festival[edit]

  • Cabramatta Moon Festival in 2011, 2013 and 2014[134][135]
  • Box Hill Moon Festival (Melbourne) in 2011 and 2013[136]

Impact[edit]

The show is a mainstream acknowledgement of Asian popular music, which has been described as "incredibly marginal' in the Australian media landscape. (Campbell 2010).[137] Furthermore, it has opened up SBS as a channel that caters for not only older multicultural audiences but Australian youths.[138]

The show has impacted the accessibility of Asian Pop in Australia. Australia is seen as a small market to consume Asian pop, but the program has been able to show many record labels that there is a growing market. This is evident through the increasing number of Asian pop concerts, especially K-Pop concerts in Australia. For example, in 2014, K-Pop boy groups B1A4 and BAP performed in both Melbourne and Sydney.

As of January 2015, SBS PopAsia has over:

  • 6.2 million views on YouTube
  • 26,000 subscribers on YouTube
  • 420,000 likes on Facebook
  • 48,900 followers on Twitter
  • 2400 followers on Instagram
  • 400 followers on Google+
  • 170 followers on Pinterest

These platforms have also become an avenue for Australian Asian Pop fans to interact with each other.

SBS PopAsia triggered the creation of SBSDesi and SBSPopAraby.

Awards[edit]

  • Winner of Best Interactive Radio Program award at the Asia-Pacific Broadcasting Union (ABU) Awards in 2012.[139][140]
  • Winner of Advertising and Communication Award and the Grand Award for all categories at the 2012 National Multicultural Marketing Awards[141][142]
  • Finalist for New York Festivals World's Best Radio Programs in the category of Programming Format/Best Alternative Format.[143]

Criticism[edit]

On average, an SBS PopAsia TV episodes consists of 80-90% K-Pop.[144] Hence the show has been criticised by many audience members for its focus on Korean music or K-Pop rather than music from a variety of Asian countries. Such opposition is seen through the creation of the "SBS Pop'Asia' Sucks" Facebook page, which protests the show's perceived view "that South Korean [sic] and its puny music industry represents ALL of Asia".[145] Along with Korean music, each episode tends to play a handful of Chinese and Japanese music videos whilst largely ignoring music from South-East Asian countries such as Vietnam, Indonesia, Thailand and Myanmar. SBS PopAsia has responded by saying that Korean music is the most demanded genre of Asian Pop music by its audience while when they first started as the 'Asian Pop Show', Japanese and Mandarin tracks were the most requested. The audience that initially requested Chinese and Japanese tracks have either given up and switched off the program or SBS has banned many of them from contributing to their Facebook and Twitter pages. Also, SBS PopAsia states gaining rights to play Asian pop songs is a problem. For example while most South Korean music labels have been willing to give permission for their videos to be played on Australian TV, labels from other countries especially Japan, have been more reluctant to acquiesce.[146]

Further reading[edit]

Giuffre, Liz & Keith, Sarah (2015). "SBS PopAsia: non-stop K-Pop in Australia". In JungBong Choi & Roald Maliangkay (Ed.), 'K-Pop - The International Rise of the Korean Music Industry, pp81–97. Routledge.

See also[edit]

References[edit]

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