SBS PopAsia

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SBS PopAsia
Presented by Jamaica dela Cruz
PopAgent Jay K
Andy Trieu
Country of origin Australia
South Korea
Japan
Republic of China
Vietnam
Indonesia
Original language(s) English
Chinese
Korean
Japanese
Vietnamese
Bahasa Indonesia
No. of seasons 3
Production
Location(s) Sydney, Australia
Running time 120 minutes
Broadcast
Original channel SBS2
Picture format 576i (SDTV)
Audio format Stereo
Original run 2011 – present
External links
Website

SBS PopAsia is an Australian music network that broadcasts 24/7 Asian pop hits on digital radio, online and mobile devices. In addition SBS PopAsia launched an interactive music video television series in 2011[1] currently broadcasting on SBS2 which is hosted by Jamaica dela Cruz and Jay K. It focuses on broadcasting music videos from Korea, Japan and the Republic of China.[2] Occasionally PopAsia also features music videos from South-East Asian countries such as Vietnam, Indonesia, Thailand and Burma. It airs Sundays 9-11am with a repeat at 4-6pm on SBS2 and allows audience members to interact by featuring their live tweets and Facebook posts. PopAsia fans are called PopAsians.[3]

History[edit]

SBS PopAsia began as the one-hour Asian Pop Show as part of SBS Youth Radio programme, Alchemy.[4] Its popularity grew rapidly leading it to become a two-hour TV show as well as a 24/7 digital radio station.[5]

Radio[edit]

Launched in January 2011, SBS PopAsia radio is Australia's number one destination for all things Asian pop. SBS PopAsia is available on DAB digital radio across Australia, plus 24/7 streaming live online and via iPhone and Android mobile applications.[6] During its weekday show SBS PopAsia regularly interviews Asian pop artists, reports on the latest Asian pop news and counts down the biggest hits as voted by Australia in the Hashtag Hits show.

Radio Schedule[edit]

SBS PopAsia hosts a variety of segments and shows on digital radio:

  • Breakfast Requests every morning from 7am (AEST)
  • #Hits (Hashtag Hits) Live Chart Show every weekday from 5pm (AEST) hosted by Jamaica dela Cruz and Andy Trieu
  • J-Pop Nation every Wednesday from 7-9pm (AEST) hosted by Kitty Em
  • K-Wave every Thursday from 7pm (AEST) hosted by C-Clown's Rome
  • Eat Your Kimchi every Friday from 7pm (AEST) hosted by Simon and Martina[7]

Weekday Show at 5pm[edit]

Live@5 Show[edit]

Between 2011-2014, fans could tune into the digital radio show between 5-7pm where co-hosts Jamaica dela Cruz and MegaMatt would count down the biggest Asian Pop hits in Australia as voted on Twitter and Facebook. The show was replaced by Hashtag Hits in 2014.

Hashtag Hits[edit]

The Hashtag Hits show commenced in 2014. Every weekday, regular votes through Twitter and Facebook finalise the top 8 songs and a challenger. Live voting opens at 4.30pm (AEST) where listeners tweet or post on the Facebook wall the #Hashtag of their favourite song from the top 9. The concept of Titanium Status was introduced in June 2014 where when a song has reached number one for eight consecutive days, it becomes titanium.[8] Despite anticipation that EXO's Overdose would be the first song to reach Titanium Status, in fact label mate Super Junior M succeeded with their song Swing.

JPop Nation[edit]

J-Pop songs requested on Twitter and Facebook are played and J-Pop related news is discussed by Kitty Em.

K-Wave[edit]

K-Wave commenced on 25 June 2014. It involves the latest news and tracks from Korea. So far it has featured guests including:

  • C-Clown's TK (Episode 1)[9]
  • EXID's LE (Episode 2)
  • C-Clown's Siwoo (Episode 2)[10]
  • C-Clown's Ray (Episode 9)

Eat Your Kimchi[edit]

Simon and Martina deal with issues in Korea similar to their TL;DR's on their YouTube channel such as plastic surgery and the FIFA World Cup.

Television[edit]

The SBS PopAsia TV show launched in September 2011 on Australia's SBS1 channel, 8.30am-10.30am (AEST) on Sundays.[11] Growing popularity meant that an additional episode was added - Monday 5pm.[12] With the relaunch of SBS2 channel to focus on younger audiences, SBS PopAsia moved to SBS2 in 2013 and was broadcast every Sunday afternoon from 4-6pm, but was later changed to 9-11am (AEST). The show is rated PG. The previous weekend's episode can be accessed on the PopAsia website or on SBS on Demand for 7 days after the episode has been aired on television.[13]

Audience interaction[edit]

SBS PopAsia displays real-time audience tweets and Facebook posts on screen as the music videos play.[14]

Segments[edit]

Three-in-a-row[edit]

The goal of this game is to guess the common theme between the three Asian Pop videos that are shown. Viewers are encouraged to play along by tweeting or posting their guesses. Previous themes have included the beach, vampires, swirly lollipops and Australian Asian Pop stars.

PopAsia 101[edit]

Every episode, PopAgent Jay K gives the 'lowdown' on a different Asian Pop group. Popular 101s include on artists Kyary Pamyu Pamyu, 365daband and EXO. PopAsia 101s can be found on the official YouTube channel.

In addition, there are special PopAsia 101s on topics relevant to Asian Pop such as on Flash Mobs and Australian Asian Pop Tours.

Interviews[edit]

SBSPopAsia has hosted interviews with Asian Pop bands and stars such as SHINee and Jay Chou and individuals related to the Asian Pop industry such as Mychonny and Eatyourkimchi. See Guests and interviewees section.

Video Requests[edit]

In 2012, SBS PopAsia took video requests whereby viewers could post videos on YouTube requesting a song to be played on PopAsia. The video request would then be then be played on PopAsia TV preceding the music video it was requesting.[15][16]

Special episodes[edit]

When holidays and special events occur, SBS PopAsia hosts special PopAsia episodes:

Additionally, when the show first started, PopAsia used to have special episodes for certain Asian Pop artists such as SHINee.

YouTube[edit]

SBSPopAsia joined YouTube on 26 April 2011. Since then, they have garnered over 25,000 subscribers and 5.9 million views. Their channel consists of content such as:

  • PopAsia101s
  • Reactions to Asian Pop videos
  • Exclusive interviews and Behind-the-scenes with Asian Pop artists
  • Anime Minutes

Mobile[edit]

SBS PopAsia also has an official mobile application for both Apple iPhone and Android which can be downloaded for free from the respective platforms. The app's primary feature is the 24/7 streaming of PopAsia's digital radio station. Also, it allows voting for the top Asian Pop songs and includes podcasts and Asian Pop news.

Podcast[edit]

PopAsia podcasts can be downloaded off the Apple iTunes store. and primarily compromises of interviews such as regular chats with blog MyKoreanHusband. Also, there is some non-Asian pop related content such as 'Top 3 movies not to miss in 2014'.

Guests and interviewees[edit]

SBS PopAsia regularly features guests on its TV, Radio and YouTube platforms. Some of PopAsia's previous guests and interviewees include:

Presenters and staff[edit]

Jamaica dela Cruz[edit]

Jamaica dela Cruz is the host of the SBS PopAsia TV show the PopAsia radio show 'Hashtag Hits'. She was born in the Philippines and came to Australia as an international student. She has an MBA in arts and entertainment management.[67] Her favourite Asian Pop star is Wang Lee Hom whom she was able to interview in 2013 while he was in Australia for his Music Man II World Tour.[68] In 2012 and 2013 she was a co-host for the ABU TV Song Festival.
Twitter Facebook Tumblr

Jay K[edit]

PopAgent and VJ, Jay K gives a 'PopAsia 101' on a different Asian Pop artist every week. Also popular are his Anime Minutes which are audio tracks which compromise of an approximately minute-long summary of an anime. Occasionally, he interviews Asian Pop artists such as in 2013 when he went on a PopAgent mission to Seoul, South Korea where he interviewed K-Pop groups such as EXO, Lunafly, uBEAT and 4Minute. His favourite Asian Pop band is Girls' Generation.[69]
Twitter

MegaMatt[edit]

MegaMatt is the producer and button pusher at PopAsia. He co-hosted with Jamaica dela Cruz on the 'Live@5' show before it was replaced with the 'Hashtag Hits' show. His favourite Asian Pop star is Kyary Pamyu Pamyu.[70]
Twitter Facebook

Andy Trieu[edit]

Andy Trieu is a special guest host on PopAsia TV and Hashtag Hits. He is a martial artist and aside from PopAsia has appeared on other Australian TV shows such as Kitchen Whiz. His favourite Asian Pop band is Sistar.[71]
Twitter Facebook

Kitty Em[edit]

Kitty Em is the host of J-Pop Nation which airs on PopAsia Radio at 7pm (AEST) on Wednesdays. Her favourite Asian Pop band is Babymetal and her favourite food is edamame.[72]
Twitter Facebook

Dr. J[edit]

Jamie or 'Dr. J' is PopAsia's Resident DJ and Music Guru. His favourite Asian Pop band is Girls' Generation and his favourite anime character is L from Death Note.
Twitter

Other presenters and staff[edit]

  • Shay Shay

Shay Shay is PopAsia's resident Asian Pop guru. Her favourite Asian Pop group is Big Bang and favourite anime character is Sailor Moon.
Twitter

  • Maddy Fryer

Maddy is the Executive Producer of SBS PopAsia. She sometimes appears on YouTube videos on the PopAsia channel.

  • Eat Your Kimchi

Popular YouTube stars, 'Eat Your Kimchi' or Simon and Martina host the Eat Your Kimchi radio show every Friday 7-8pm (AEST).[73]
Twitter Facebook

  • C-Clown's Rome

Australian leader of popular Korean boy group C-Clown, Rome, hosts the K-Wave show on Thursdays @ 7pm (AEST).
Twitter Instagram

Prizes and Competitions[edit]

SBSPopAsia regularly hosts competitions which can be found on their website. Competitions can be won through entering on their website or through phoning their radio show. More popular prizes have included:

  • Ticket giveaways (such as to BAP, 2K13 Feel Korea Festival)
  • Signed albums and merchandise (such as EXO's Overdose album)
  • Overseas trips to Asian destinations
  • Meeting Asian pop idols (such as Crayon Pop)

Concerts and events[edit]

SBS PopAsia continues to be involved in the promotion of Asian acts coming to Australia. In 2011 SBS PopAsia was the official Australian media partner of the 2011 Sydney K-Pop Music Fest which features artists such as SHINee, Girls' Generation and TVXQ.[74] PopAsia has gone on to support acts such as CNBLUE, 4Minute and J-Pop star Kyary Pamyu Pamyu.

Coverage of concerts[edit]

SBS PopAsia has provided coverage and interviews for the following Asian Pop concerts in Australia:

  • 2011 K-Pop Music Festival[75]
  • NU'EST for the 2012 K-Pop Cover Contest
  • A-Mei Amazing World Tour 2012
  • CNBlue Blue Moon Tour
  • Wang Lee Hom Music Man Tour II[76]
  • 4Minute for the 2013 K-Pop Cover Contest
  • XIA Incredible Concert 2013
  • Crayon Pop 2013
  • Kyary Pamyu Pamyu 2014
  • Jay Chou Opus Jay 2013 World Tour[77]
  • BAP Live on Earth 2014 Tour

Events[edit]

SBS PopAsia have participated in events such as the Campsie Food Festival in 2011 and 2012.[78] Also, they are regularly involved in events relevant to Asian culture.

Lunar New Year[edit]

  • Chatswood Lunar New Year 2014[79]
  • Sydney Lunar New Year Twilight Parade 2014[80]

Moon Festival[edit]

  • Cabramatta Moon Festival in 2011, 2013 and 2014[81][82]
  • Box Hill Moon Festival (Melbourne) in 2011 and 2013[83]

Impact[edit]

While the free-to-air television channel SBS in Australia caters for multicultural audiences, SBS PopAsia is the first Australian show to target at Australian youths of Asian background.[84] However, it has also become popular with Australians from all backgrounds.

As of July 2014, SBS PopAsia has over:

  • 4.8 million views on YouTube
  • 198,000 likes on Facebook
  • 36,700 followers on Twitter
  • 1770 followers on Instagram
  • 300 followers on Google+

These platforms have also become an avenue for Australian Asian Pop fans to interact with each other.

Awards[edit]

  • Winner of Best Interactive Radio Program award at the Asia-Pacific Broadcasting Union (ABU) Awards in 2012.[85][86]
  • Winner of Advertising and Communication Award and the Grand Award for all categories at the 2012 National Multicultural Marketing Awards[87][88]
  • Finalist for New York Festivals World's Best Radio Programs in the category of Programming Format/Best Alternative Format.[89]

Criticism[edit]

SBS PopAsia has been criticised by many audience members due to its focus on Korean music or K-Pop rather than Chinese and Japanese music. Hence, some have dubbed the show as 'SBS PopKorea'. Also, not a lot of Vietnamese, Indonesian, Thai and music from other South-East Asian countries are played. PopAsia has responded by saying that Korean music is the most demanded genre of Asian Pop music by its audience while when they first started as the 'Asian Pop Show', Japanese and Mandarin tracks were the most requested. Also, SBS PopAsia cite gaining rights to play Asian pop songs as another problem to providing a diversity of songs. For example while most South Korean music labels have been willing to give permission for their videos to be played on Australian TV, labels from other countries especially Japan, have been more reluctant to acquiesce.[90]

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See also[edit]