Multi Screen Media

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Multi Screen Media Pvt. Ltd.
Industry Motion pictures
Television Production
Television Syndication
Headquarters Mumbai, India
Key people N.P. Singh (CEO)
Revenue IncreaseINR1000 million (2010)
Owner(s) Sony Pictures Television
Website Sony Entertainment Television Website

Multi Screen Media Pvt. Ltd. is an Indian company which was previously known as SET India Pvt. Ltd., the Sony Entertainment Television subsidiary in India. Although the company still operates the channel under the name Sony Entertainment TV the corporate name or company name has been changed.[2]


The Sony board cleared the change of name and it was internally communicated. In the lead-up to the name change, Sony had also booked the domain name:


Sony Entertainment Television and SAB TV are the main pioneer brands of Multi Screen Media although it owns many other companies and brands under the Sony brand.[3]

Video on Demand Properties[edit]

Sony LIV is an Indian general entertainment Video on demand service which was launched on January 23, 2013

On June 1st 2014 Multi Screen Media launched Sony LIV Sports, a digital sports entertainment property. The destination will be a one-point access to the mix of sports and entertainment across devices.