SM Megamall

SM Megamall

"We've Got It All For You!" "Endless Shopping, Endless Discoveries"
Location	EDSA cor. Julia Vargas Avenue, Ortigas Center, Mandaluyong City, Philippines
Opening date	· Main Building: June 28, 1991  · Mega Atrium: Oct 28, 2008  · Mega A Carpark Expansion: Oct 2011
Developer	SM Prime Holdings
Management	SM Prime Holdings
Owner	Henry Sy
No. of stores and services	750 shops, 250 dining establishments
No. of anchor tenants	18
Total retail floor area	348,056 m² (Main Building + The Mega Atrium)
Parking	Over 5,000 cars
No. of floors	5 + Basement
Website	SM Megamall Official Website

SM Megamall is a huge shopping mall located in the Ortigas business district of Metro Manila, Philippines. It is the 3rd SM Supermall developed and operated by SM Prime Holdings, the largest mall operator in the Philippines owned by Henry Sy Sr. The mall has two buildings interconnected with a bridge. The mall occupies a land area of approximately 18 hectares and has a total floor area of an estimated 348,000 m², making it the third largest shopping mall in the country and seventh largest shopping mall in the world by area.

Currently, SM Megamall is under major renovation and expansion, with the 3-hectare parking lot in front of Epifanio de los Santos Avenue (EDSA) being redeveloped into more mall space, and more accurate people counters being installed. When finished, it is envisioned to become the largest mall in the country, surpassing SM City North EDSA.

The mall has a maximum capacity of 4 million people.It is as large as the Changi Airport Terminal 2 in Singapore.

Last February 2011, the mall began construction of the "Mega Carpark" expansion on the former lot of Mega A parking.

History

The mall was built in 1989 and opened its doors on June 28, 1991, the third SM Supermall ever built by Henry Sy Sr before SM Prime Holdings was publicly listed, after SM City Sta. Mesa and the SM City North EDSA. SM Megamall is located in the Ortigas Center, at the portion encompassed by Mandaluyong City. It stands along the main EDSA thoroughfare and is almost adjacent to the Manila Metro Rail Transit(MRT) Ortigas station. SM Megamall was the largest mall in the country for a 17-year period, but when SM Mall of Asia was built, it was ranked third largest in the country by floor area, measuring 331,679 square meters of total retail floor area and seventh largest in the world after SM North (which is the 1st in the country and second in the world). It also boasted the first ice skating rink but now removed and one of the first trade halls in the country.

The mall is located in close-proximity to several other shopping centers and malls. It is across the street from another shopping destination, St. Francis Square, which has branches of some shops restaurants also found in SM Megamall. Some of the more notable shopping malls nearby are Robinsons Galleria, Shangri-la Plaza, Starmall, EDSA Central and The Podium; the latter is also owned by SM Megamall's parent company, SM Prime Holdings. SM Megamall became 2009's Philippine Retail Association's (PRA) Shopping Center of the Year and in October 2011, the new facade changed the logo of SM Megamall from old one to new one.

In a study done on the world's largest shopping malls by Eastern Connecticut State University, the mall was ranked seventh among the world's largest shopping malls by "ground level area", and was the third largest mall in the Philippines, below the SM Mall of Asia and SM City North EDSA.

Buildings

The mall has two main buildings. Building A features the SM Cinemas, Bowling Alley, Food Court, Toy Kingdom and other anchor tenants. The Atrium is often rented out for events and in-mall concerts. Building B features the SM Department Store, SM Supermarket, Cyberzone and other anchor tenants. The Bridgeway connecting the two main buildings of the mall contains several eateries. While the mall itself closes at a set time (usually 10:00am – 9:00pm on ordinary days). The Megastrip portion of the mall is located on the outskirts of the building premises and is usually open until midnight. Several shops and restaurants can be found in the Megastrip. This section of the mall was completed in 2009.

Mega Atrium

The approximate 16,000m² Megamall Atrium is an addition to the existing 2 buildings. The Atrium fully bridges the gap between Buildings A & B. Completed in 2008, the Atrium features various choices of shops and restaurants.

Design & Interiors

The design of the mall is very modern. Upscale retail shops and restaurants are planned around a circular atrium with an area of 452 sqm. Access to the center is designed to offer an air of drama and surprise. Off the existing bridgeway, the visitor approaches the center through a low-ceiling hallway that widens toward the cylindrical skylight. Dynamic non-concentric circles on the floor are achieved with the application of yellow tiles of varied hues. An equally dynamic skylight design matches the non-concentric circles in the floor. The curved patterns ripple out beyond the atrium area on both floors and ceilings to great consistency and harmony to the general look of the center. Interiors were designed by Arquitectonica.

Chapel of the Eucharistic Lord

The deep end of fifth level of the SM Megamall Atrium will be the site of the 1,585 sqm Chapel of the Eucharistic Lord. This grand chapel with a separate adoration chapel has a modern design with the Eucharist as the focal point. This is highlighted in the neo-classical retablo or altar with the crucified Christ at the center, which is in sharp contrast to the modern theme of the rest of the chapel. The color scheme of the area is earth inspired with a neutral palette. Finishes are similar to stones used in the Roman times, which gives the chapel a structurally sound impression with a soft and warm approach.^{[citation needed]} Wood in its natural oil finish is the most common material used. The chapel was inaugurated on October 13, 2008.

Expansion

SM Prime plans to turn Megamall to be RP's largest

The SM Group, which currently runs the Philippines’ two largest malls, is set to expand its Ortigas shopping center, turning it into the country’s biggest yet. The three-hectare parking lot of SM Megamall along Edsa will be redeveloped, transforming into Metro Manila’s largest mall, officials of SM Prime Holdings Inc. “After the renovation, SM Megamall will even be larger than North Edsa's. The new structures will all be connected. The redevelopment will hopefully start next year,"said Hans Sy, SM Prime president. The company runs SM North Edsa, currently the country’s top and the Asia's second largest, followed by the SM Mall of Asia.

Anchors

SM Supermarket

SM Supermarket is one of the first primary tenants inside the mall. SM Supermarket is located at the Building B near Surplus Shop and Dunkin Donuts. An extension of the SM Supermarket is located at the upper ground floor of Building A as of May 26, 2011 (formerly Toy Kingdom and Powerbooks).

SM Department Store

The very foundation and one of the major anchors inside the mall. Fashion, footwear and other products can only be found at SM Department Store. It is mainly located at Building B of the mall. The department store attracts more than 150,000 daily foot traffic.

SM Cinema Megamall

The Cinemas in SM Megamall is one the major tenants inside the mall. It consists of a 12-theatre house, 3 of which are Digital Cinemas capable of showing 2D and 3D movies.

Events Center

The Events Center is part of the ongoing redevelopment of the shopping mall. The site of the Event Center was formerly the site of the SM Ice Skating Rink, which closed on August 30, 2009. The Events Center will now be used for mini-concerts, events and functions. It's usually located between the Food Court and the Bowling Center.

SM Food Court

The SM Food Court is one of the very first anchor tenants located inside the mall, considered to be the largest food court in all SM Malls. The mall features more than 100 food stalls both local and international. The Food Court is located at the lower ground floor of Building A beside what used to be the Ice Skating Rink.

SM Megatrade Hall

The SM Megatrade Hall is one of the first trade exhibits opened for convention shows and functions. It is located at the very top floor of Building B. The Trade Hall has 3 sections making it possible to make each section to have several events and functions.

Toy Kingdom

The Toy Kingdom in SM Megamall is the largest branch and flagship store, owned by the International Toyworld Inc. It is one of the first tenants inside the mall. It was renovated and expanded to make it a bigger and better toy store which now features surprising sections like the new I-Zone (Interactive Zone) and TK Ltd. Toy Kingdom is now located at the Lower Ground Floor of Building A

Cyberzone

A Technology-related shop open for buying cybernetic gizmos, gadgets and other techno products. It is located at the 4th floor of Building B.

Other Anchors

SM Appliance Center

Located and connected near the SM Department Store in Building B. The SM Appliance Center is a kind of shop where you can buy certain appliance-related products like refrigerators, washing machines, fine electronics and others.

Cinderella

One of the junior anchor tenants inside the mall. Cinderella is shop that focuses on fashion, footwear and several accessories which appears to have similarities to SM Department Store. Cinderella is located at the Upper Ground Floor of Building A.

Ace Hardware

Ace Hardware is one of the junior anchor tenants inside the mall. Ace Hardware is a shop where you can find several hardware-related products like light electronics, batteries and others that are related to home products. It is located at the very end of the lower ground floor of Building B.

Our Home

Our Home is one of the very first anchor tenants located inside the mall. Our Home is located at the very end of the lower ground floor in Building A. Our Home is a large shop that focuses on furniture and fixtures like tables, ladders, chairs and other products like pillows, curtains and other furniture and fixtures-related products.

National Bookstore

National Bookstore is one of the anchor tenants inside the mall. The National Bookstore is a shop where Books and School Supplies can be found. It is located at the upper ground floor of Building A.

Surplus

Surplus Shop is one of the tenants inside the mall. Surplus Shop has 2 stores. The first is located at the lower ground floor of Building A near the Ice Skating Rink and Food Court and the second at the upper ground floor of Building B near the SM Supermarket.

Watsons

Watsons consists of a pharmacy and convenience store. It has 2 branches which are located at the Upper Ground Floor of Building A near Toy Kingdom and the second floor near the bridge and the Mega Atrium (next to Gap).

Kultura Filipino

Kultura Filipino is one of the tenants inside the mall. Kultura Filipino is a shop that is similar to the SM Department Store but consisst of Filipino-related products. Kultura Filipino is located in Building A.

Forever 21

Forever 21 is the latest and one of the tenants inside the mall. Forever 21 is an American-owned Fashion-Chain store franchised by SM for Philippine Market. It caters to middle-upper middle Fashion minded persons. Forever 21 is Located in Mega A near the Bridgeway and The Mega Atrium.

Proposals

IMAX Theater Plan

SM signed a contract with IMAX Corporation to build 2 IMAX Theatres in SM City North EDSA and SM City Cebu this year, following the success of the first IMAX in Mall of Asia. Another deal for opening an IMAX is in SM City Taguig. But there has been major planning and studies of putting an IMAX Theatre in SM Megamall. Currently, there are 4 IMAX Theaters in the country and only in SM Supermalls, The 1st in SM Mall of Asia, 2nd in SM City North EDSA, 3rd in SM City Cebu, 4th in SM Southmall, 5th in SM City Clark - opening by 4th Quarter of 2011, 6th in the planned SM Aura and 7th proposed in SM Megamall and finally 8th in SM Countryside City Cebu.

Expansion

Officials of Prime Holdings Inc., the country's largest owner and operator of shopping centers, said the three-hectare parking lot of Megamall in front of Edsa will be redeveloped to turn the shopping center to be the largest mall in Metro Manila. North Edsa is the country's largest and the world's second largest mall. Mall of Asia, on the other hand, is the second-largest in the country.

“After the renovation, Megamall will even be larger than North Edsa's. The new structures will all be connected. The redevelopment will hopefully start next year," said Hans Sy, SM Prime president.^{[citation needed]}

Gallery

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  SM Megamall Saint Francis Entrance

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  SM Megamall from the MRT

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  Atrium

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  Megatrade Hall

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  SM Food Court

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  Chapel of the Eucharistic Lord

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  Chapel of the Eucharistic Lord Altar

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  Chapel of the Eucharistic Lord Blessed Sacrament Chapel

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  Art Center

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  The Crucible

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  Cyberzone

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  Bingo Bonanza

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  Cinema Complex

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  SM Department Store

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  SM Supermarket 1st store at SM Megamall Bldg. B

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  Interior of the Mega Atrium

See also

• SM Prime Holdings
• SM City North EDSA
• SM Mall of Asia
• SM City Olongapo
• SM City Pampanga
• SM City Fairview
• SM City Cagayan de Oro
• SM City Marikina

External links

• SM Department Stores. Official website.
• SM Prime Holdings. The official website of the parent company.
• SM Supermarket. The official website of SM Supermarket
• World's Largest Shopping Malls by Forbes Magazine

Preceded by SM City Santa Mesa

3rd SM Supermall 1991

Succeeded by SM City Cebu