When its parent, Southern New England Telecommunications, was acquired by SBC Communications in 1998, its operations remained largely independent of other SBC directory companies. In 2003, however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages. In 2005, following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages.
In 2006, following BellSouth's purchase by AT&T, the directory company itself was rebranded as AT&T Advertising & Publishing, the collective name of all of AT&T's directory operations.
In 2012, the company's operations were reincorporated in Delaware as YP Connecticut Information Services LLC. The company was sold to YP Holdings.