SPH MediaWorks Channel U

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SPH MediaWorks Channel U (Channel U)
Channel u logo
Launched 6 May 2001
Closed 1 January 2005
Network SPH MediaWorks
Owned by Singapore Press Holdings
Picture format PAL 576i (SDTV) 4:3
Slogan 以优为先 (Translation: Promotions Independent Manager Youth Quality)
Country Singapore
Language Mandarin Chinese
Broadcast area Nationwide
Headquarters 82 Genting Lane
Replaced by MediaCorp TV Channel U
Sister channel(s) SPH MediaWorks Channel i
Availability
Terrestrial
SPH MediaWorks – Analogue (PAL-B) Channel 28 (UHF 527.25 MHz)
Satellite
SPH MediaWorks – Digital (DVB-T) Channel 28 (UHF 527.25 MHz)
Cable
StarHub TV Channel 103
SPH MediaWorks (via SCTV socket) Channel 28 (UHF 527.25 MHz)

SPH MediaWorks Channel U (Chinese: 优频道; pinyin: yōu píndào), commonly known as Channel U, is a now-defunct Chinese language television channel in Singapore. This television channel began broadcasting on 6 May 2001 and ceased operations on 1 January 2005 after it changed ownership. As a result of a merger with MediaCorp, the channel is now run by MediaCorp under the name MediaCorp TV Channel U.

Although initially having to rely largely on imported content, the channel later introduced well-received programming. Despite the limited size of its talent base, the channel managed to receive ratings equal to or exceeding that of MediaCorp TV Channel 8 before its transfer to MediaCorp.

Contents

Awards

Since its launch, SPH MediaWorks Channel U had received awards such as PROMAX, BDA Asia Awards and Asian Television Awards because of the creativity and the standard its programming.

It also won the Best Logo Design and the Best TV Advertising. On 20 December 2002, Channel U won the "Channel of the Year Award" in the Asian Television Awards.

Newscasters

Artistes

When the MediaWorks and MediaCorp merged, 20 of MediaWork's artistes crossed over to MediaCorp, and continued their television acting career.

To MediaCorp

Released

Programmes

Current Affairs

Dramas

Variety

Specials

Closing night

SPH MediaWorks Channel U ceased broadcasting just before late night on Friday, 31 December 2004.

On the last episode of Zero (零楼), after the final close end credits rolled there is a photo montage of the SPH MediaWorks staffs and some of their playful moments.

While other stations were broadcasting farewell programmes, e.g., SPH MediaWorks Channel i, SPH MediaWorks Channel U chose to opt-out and air its own final programme titled News U at 10 (10.00 新闻), a retrospective of SPH MediaWorks programming presented by Wang Yanqing (王嬿青) and Zhang Haijie (张海洁) pre-recorded in front of a studio audience earlier in the day.

The programme closed with an amended version of "SPH MediaWorks" last main ident (along with the message "The End"), station ident and national anthem of Singapore has : "Majulah Singapura" (Singapore National Anthem) vocal by : All Choir (Choir or Vocal) join Singapore Vocal National Anthem (Majulah Singapura Vocal) from subtitle as "前进吧,新加坡!" for Chinese-Malay Subtitles lyric songs vocal for music orchestra bowl anthem version key people video clip request all durations (replay Startup (sign-on)).

See also

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