STAR India

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STAR India
Type Subsidiary
Industry Entertainment
Founded 1 August 1991
Founder(s) Rupert Murdoch
Headquarters Mumbai, India
Key people Uday Shankar, CEO (CEO)
Sanjay Gupta, COO (COO)
Products Television channels, DTH, Cable system, Channel distributor, Channel broadcast, Film production and distribution, Home Shopping
Owner(s) News Corporation
Website STAR TV

STAR India is an Indian media and entertainment company, owned by News Corporation, and affiliated with Fox. It is headquartered in Mumbai, with regional offices in cities Delhi and Chennai.

STAR India's portfolio includes 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe.[1]

Contents

History[edit]

The New Economic Policy of India, in 1993, led to Globalisation, Privatisation and Liberation of Indian markets. India witnesed a rapid spurt in growth of satellite television leading to a revolution in the television industry after 1993.

Before 1993[edit]

STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO. It was launched in 1991. Star's bouquet in early 90s included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), Mtv (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite and beamed across 53 countries (as claimed by Star).

In 1993, Rupert Murdoch brought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100 Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus.

After 1993[edit]

In 1993 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993.[2][3] Murdoch declared that:[4]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

In the years after Murdoch purchased Star, an agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[5]

International satellite programming has opened up competition in news and public affairs programming with BBC and CNN International challenging Doordarshan's long standing monopoly. Most of the other foreign broadcasters, for example, ESPN and the Discovery Channel, are focusing on special interest programming. Only StarTV's STAR Plus channel offers broad-based English-language entertainment programs. Most of its programs are syndicated U.S. shows, for example soap operas like The Bold and the Beautiful and Santa Barbara and talk shows like Donahue and Oprah. Even when STAR Plus has a very large share of the audience in India, It is threatened by the launch of new channels.

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR (Greater China), and Fox International Channels Asia.[6]

STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, South Indian broadcast business of Asianet channels and STAR Vijay, the film producor and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.

STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its popular channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.

Star CJ Alive[edit]

Star CJ Alive is an Indian Television shopping channel which was started through a strategic alliance between Star India and CJ Group of South Korea in 2009.[7] It is a 24 / 7 shopping channel which in its starting stage used Star Utsav for hosting the television marketing programs in six hour slots.[8] In its initial years, the programs were aired in Hindi, the National language of India. Essentially, Star CJ Alive falls in the bracket of Non-store retailing and depends mainly on Infomericals. On November 14, 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[9][10]

Business results[edit]

In August, 2012 Business Line of The Hindu group reported that Star CJ Alive is claiming an average sales of products worth Rs.95 lakhs on week days and Rs.1.2 crores on weekends.[11] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[12] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelized to exploit Indo Mauritius double taxation avoidance agreement.[13]

List of Channels provided[edit]

References[edit]

  1. ^ http://www.newscorp.com/management/startv.html
  2. ^ Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  3. ^ THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  4. ^ http://www.guardian.co.uk/commentisfree/2008/apr/22/chinathemedia.rupertmurdoch. Guardian. Retrieved 20 May 2012.
  5. ^ Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on 19 September 2001. 
  6. ^ http://www.newscorp.com/news/news_423.html
  7. ^ http://www.thehindubusinessline.com/todays-paper/tp-marketing/star-cj-alive-braces-for-challenges-of-home-shopping/article997800.ece
  8. ^ http://www.campaignindia.in/Article/228661,star-cj-network-launches-8220star-cj-alive8221.aspx
  9. ^ http://www.exchange4media.com/48729_star-cj-alive-appoints-kenny-shin-as-ceo-for-india.html
  10. ^ http://www.thehindubusinessline.com/marketing/kenny-shin-is-ceo-star-cj-alive/article4081220.ece
  11. ^ http://www.thehindubusinessline.com/todays-paper/tp-marketing/star-cj-looks-to-coming-alive-this-festival-season/article2351821.ece
  12. ^ http://www.livemint.com/Companies/NblXoNxrWhQGOIzEuTIVjI/Star-may-be-close-to-home-shopping-channel-exit.html
  13. ^ http://www.financialexpress.com/news/news-corp-entity-plans-to-exit-star-cj-run-into-fipb-hurdle/1100534
  14. ^ Four Asianet channels now joint venture with star tv via www.startv.com 01-26 2009[dead link]

External links[edit]

Wikimedia Commons has media related to: STAR TV (Asia)
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