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STAR TV (standing for Satellite Television Asian Region) (traditional Chinese: 星空傳媒; simplified Chinese: 星空传媒; pinyin: Xīngkōng Chuánméi; Jyutping: Sing1hung1 Cyun4mui4) is an Asian TV service owned by 21st Century Fox.
Shiau Hong-chi says that Murdoch's purchase of STAR TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for STAR TV was to broadcast popular American shows to Asian audience with as little effort as possible. However the plan was unsuccessful and STAR TV had to invest on local branches to make local shows.
- News Corporation Restructures Broadcast Businesses in Asia
- Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008. ISBN 3639093976