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STV, on demand
|Developer(s)||STV Group plc|
|Initial release||July 2009|
|Operating system||Windows, Mac, Linux|
|Type||Television catch-up / archive|
The STV Player is a website based video on demand service accessible though the main STV website and separately in the distinct domain name stvplayer.tv. Current programmes are available for 30 days after transmission on the main STV channel, with archive programming available longer-term. The service was established to hold full programming and "long-form" content, separate from the existing STV Video site, which would then be rebuilt to hold "short-form" content, news, weather and clips.
Most STV primetime, and some daytime, shows are available on the website; however, some sports, movies, imported programming and network programmes with copyright issues do not.
STV launched the STV Player channel on YouTube on 20 August 2010, with six categories: Documentaries, Drama, Entertainment and Comedy, News, People and Scotland.
The STV Player is intended to combine network programming shown by STV, such as Emmerdale, Coronation Street and The Jeremy Kyle Show, plus regional programming, such as Made in Scotland, Scotland Tonight and STV Rugby, and archive STV programming, like The Steamie and High Times, in a separate site from other, "short-form" videos.
In general, programmes are available in their entirety, but in some cases (such as segments of wknd@stv), STV does not have the right to broadcast all the content online; in these instances, the segments of the show which are not subject to these rights issues are loaded onto STV Player, with the un-cleared segments excluded.
Since its launch in July 2009, the STV Player has been heavily marketed on STV.
In 2010, an independent usability study of Video on Demand websites described STV's online catch-up service, STV Player, as the best in the UK, outside the heavily resourced BBC iPlayer.
Based on 10 different usability criteria, STV scored 76% in usability stakes, making it the highest scoring commercial player. STV Player was second only to BBC iPlayer, which scored 88%.
The research was conducted by user experience consultancy Webcredible, who evaluated each website against 10 best practice guidelines across four categories; site & homepage priorities; site support key user tasks; engagement; and help & support. The 10 criteria included ease to search for a specific programme; ease to play a selected programme; flexible viewing options provided; and ease to find information and parental control options.
STV Player scored full marks for having a clear section on its homepage which explains to site visitors what STV Player is and how to use it. STV Player also achieved top marks for acknowledging the importance of a "help" section by providing a prominent link to it within its main navigation.
Supported platforms 
The website uses Brightcove Flash technology, similar to those used by the services provided by the BBC and Channel 4. It is available on various operating systems, including Windows, Mac and Linux, and multiple internet browsers, such as Internet Explorer, Firefox, AOL and Safari.
- "STV Player second only to BBC's iPlayer in VoD services, according to brand new research". STV Group plc. 1 October 2010. Retrieved 2010-10-01.