|Genre||Online Media Company|
|Founders||Alexander Mamut, Andrew Paulson|
|Key people||Andrew Paulson, Chairman
Annelies van den Belt, CEO
Benjamin Wegg-Prosser, Director of Corporate Development
Edward Shenderovich, Director of Strategic Development
SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mamut, Kommersant Publishing House and management.
SUP’s first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal’s Russian users. SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.
In 2013, SUP was merged with Rambler Rambler_(portal).
- Boulton, Clint (2007-12-03). "Six Apart Sells LiveJournal to Russia's SUP". Ziff Davis Enterprise, Inc.
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