Student Youth Network

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SYN
City of license Mt Dandenong
Broadcast area Melbourne
Slogan Click Switch Watch
Frequency 90.7 MHz FM
First air date January 28, 2003 (2003-01-28)
Format Community radio/Independent media
ERP 56 kW
Owner Student Youth Network Inc.
Website http://www.syn.org.au/

The Student Youth Network (SYN) is a youth based media organization based at RMIT University in Melbourne, Australia. Commonly referred to as SYN, the organization produces new and independent media that is made by and for Melbourne's young people. SYN is a multi-media organisation utilizing radio, television, and online.[1]

Contents

[edit] History

The station was formed after SRA (RMIT Student Radio Association) and 3TD (Thornbury Darebin Secondary College's radio station) merged in order to bolster their bid for a fulltime community radio broadcasting license.[2] SYN began broadcasting in 2001.[2][3]

In late December 2002, SYN was awarded a permanent broadcasting license. It began broadcasting full time in January 2003. SYN broadcasts on a full power metropolitan community radio license in Victoria and can be heard throughout Melbourne, Geelong and in parts of regional Victoria on 90.7 FM. Many of their shows are podcast (or SYNcast) on their website, and also through sites like Facebook.

Former SYN presenters include Australian media personalities Hamish and Andy, Ryan Shelton, The Barefoot Investor Scott Pape and Zan Rowe,

[edit] SYN Today

Approximately 124,000 young people tune in to SYN weekly. Volunteers are all aged 12–25 years, and fill various different roles in the organization. These include Presenting and Producing programs and working within the various Departments including Radio, TV, Online, Music, Talks, Marketing & Publicity, IT and Tech. [4] A 2006 McNair listener survey showed a similar age group, 15-24, as the largest age group listening to community radio in Australia.[1]

SYN produces an hour long live youth music show every weekday for C31 called 1700. It features music videos, interviews, reviews and music related discussion. a related music clips in SYN to produced 1700 Clip Show screens Saturdays 5-6am (except Saturdays 9am to 10am will be from December & January during this summer)

In late 2008, SYN launched Get Cereal TV, a morning television alternative aimed at the youth of Melbourne. The show airs daily from 7.30-8.30am on Channel 31. This bring the quota of television for Channel 31, from SYN to 10 hours of Live Television a week (2 hours a day), and 15 hours all up a week.

Online, SYN publishes program blogs and a weekly e-newsletter. The website also features 'SYNcasts' of some of SYN's radio shows as well as various SYNcast-only programs.[1]

SYN is now one of the largest youth projects in Australia and the World,[1] and has up to 1,500 volunteers.[2]

SYN defines their aim as: to "implement a national culture of young people broadcasting for themselves". In order to achieve this outcome, the station rotates on-air presenters frequently (approximately every three months) and all crew and executive positions annually. SYN does this to allow more than 1200 young people to gain direct media experience annually. Additionally, around 2500 Victorian students have incorporated SYN's training and education programmes into their studies.[1]

[edit] Slogan

SYN has had several different slogans. The current slogan is Click, Switch, Watch and is intended to reflect SYN's three media platforms - online, radio and television. Past slogans include Creators not Consumers, We May Be Young But We Know Our Shit and Where the Kids Push the Buttons. The circle logo was developed in the mid 1990s by SRA volunteer Caroline Worsley.

SYN slogan.jpg

[edit] References

[edit] See also

[edit] External links