Saad Mohseni

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Saad Mohseni
Saad Mohseni 2011 Shankbone.JPG
Mohseni at the 2011 Time 100 gala
Born (1966-04-23) 23 April 1966 (age 48)
London, United Kingdom
Nationality Afghan, Australian
Occupation Entrepreneur
Known for founder of MOBY Group and Tolo TV

Saad Mohseni (Persian: سعد محسنی, born 23 April 1966 in London, United Kingdom) is an Afghan Media mogul and entrepreneur. He is the Chairman of MOBY Group, which is one of Afghanistan's largest media companies and is best known for brands such as Tolo TV, Tolo News, Lemar TV, Farsi1 and Arman FM. Prior to establishing Moby Group, he headed the equities and corporate finance division of an Australian investment banking firm. From 2002 to 2004, Saad served as a Senior Economic Advisor to the Afghan Government, where he assisted in the development of the Industrial Parks Commission as well as the High Commission for Investment. He also helped establish the Afghanistan Centre for Policy and Research Studies.

Early years and background[edit]

Mohseni was born on 23 April 1966 in London, United Kingdom, where his father, Yassin Mohseni, was serving as an Afghan diplomat who throughout a 25 year career served in Kabul, Washington DC, London, Islamabad and Tokyo.[citation needed]

After the Soviet invasion of Afghanistan, Mohseni and his family opted not to return to Afghanistan (from Tokyo) and relocated to Australia in 1982.[1] He has two younger brothers, Zaid and Jahid Mohseni, and younger sister Wajma

Returning to Post Taliban Afghanistan[edit]

After the removal of the Taliban government in late 2001, Mohseni and his brothers returned to Afghanistan to participate in the country's reconstruction. They entered the media arena by establishing Arman FM, the country's first independent media outlet. "I always liked the media, because you can really influence people, particularly younger people," Mohseni believes.[1]


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