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Safeguard is an antibacterial soap of Procter & Gamble registered with the Food and Drug Administration (FDA) and is sold in the United States, Mexico as Escudo, Ukraine, Latvia, Canada, Egypt, China, Nigeria, Kenya,Pakistan and the Philippines.
In the 1960s and 1970s, Safeguard went by the informational-toned slogan of "A Soap For The Entire Family". However, their 1977-1984 "The Smallest Soap in the House" ad campaign would be their most memorable, as it included ads of people complaining of thru excessive use their Safeguard bars getting smaller and smaller, and the ending of each commercial featuring a brand-new Safeguard bar in soap suds that, using stop-motion animation, shrinks down to about 80% used up just before the voice-over says "The smallest soap in the house".
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