Saga Group

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Saga Group Limited
Type Private Limited
Industry Insurance, Travel
Founded United Kingdom (1959)
Headquarters Folkestone, Kent, UK
Parent Acromas Holdings Limited
Website www.saga.co.uk

Saga is a British company focused on serving the needs of those aged 50 and over. It has 2.7 million customers. The company has five call centres. All are in the UK, three in Folkestone, Kent at Middelburg Square, Enbrook Park and Cheriton Park; the fourth at the Eurokent Business park in Ramsgate, Kent, and the newest at Priory Square in Hastings.[1][2][3] The director general is Dr Ros Altmann.[4]

Saga Holidays provides package holidays and tours across the globe, it owns and operates the cruise ships Saga Pearl, Saga Sapphire and Saga Ruby and also owns and operates the Bel Jou Hotel in St Lucia, as well as the Spirit of Adventure cruising brand.

Saga Insurance provides a wide range of Insurance products (Motor, Home, Travel, Caravan, Commercial Van, Pet, Private Medical, Life Insurance, Motorhome)

Saga Personal Finance provides savings accounts, credit cards, travel money, financial advice, equity release, share dealing, annuities, life assurance & long term care funding advice.

Saga Independent Living provides domicillary care nationwide. (After the acquisition of Nestor Healthcare)

Sidney De Haan founded the company. His son Roger De Haan took over in 1984, after his father's retirement.

Saga was acquired by the private equity firm Charterhouse in 2004. Saga merged with The AA (owned by CVC and Permira) to form Acromas Holdings.

[edit] Magazine

Saga operates a subscription magazine, Saga Magazine, claiming a circulation figure of over 650,000 and a readership of some 2 million per month. Founded by Paul Bach, under his editorship it became Britain's biggest-selling monthly magazine.[5] It is currently edited by Kate Bravery, and Emma Soames is the Editor-at-Large.

[edit] MetroMail

MetroMail is a direct mail business that was acquired by the Saga Group in 1989. Although the acquisition was planned primarily to satisfy Saga's own direct mail needs, the company was expanded to compete for business from other customers in 2000 from its facility in County Durham.

[edit] Notes

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