Sagi Haviv

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The logo for the Library of Congress designed by Sagi Haviv

Sagi Haviv (born 1974 in Israel) is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv.[1] Called a "logo prodigy" by The New Yorker,[2] and a "wunderkind" by Out magazine,[3] he is best known for having designed the trademarks and visual identities for a diverse array of institutions such as the Library of Congress, Conservation International,[4] the John D. and Catherine T. MacArthur Foundation, Harvard University Press, the Milwaukee Institute of Art & Design, the International Tchaikovsky Competition, and others, as well as for international commercial brands such as Armani Exchange.[5]


Haviv was born in Kibbutz Nachshonim, Israel, where spent his early life. He studied in the art high school Telma Yelin in Givataim.

In 1996, Haviv moved to New York. He studied graphic design at the The Cooper Union School of Art[6] where he earned a Bachelor of Fine Arts.

Haviv began his design career when he joined Chermayeff & Geismar in 2003. There he created "Logomotion"—a ten-minute motion graphics tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope, but also introduced a new approach to showcasing a firm’s portfolio. The piece won prestigious awards in Tokyo and in New York and was exhibited in New york (2003), at the Corcoran Gallery of Art in Washington DC (2004), the Ginza Graphic Gallery in Tokyo (2005), Centro in Mexico City (2006), and the Pera Museum Istanbul (2007).

In 2005, Sagi Haviv became partner at Chermayeff & Geismar,[7] where he has since developed institutional and corporate identities, print and motion graphics and art in architecture for a divers array of clients worldwide—in Japan, Korea, India, Taiwan, Mexico, Dubai, Turkey, and Russia—as well as throughout the United States.

Haviv’s motion graphics work includes the main titles for the PBS documentary series Carrier,[8] and the 2010 PBS documentary series Circus,[9] and a typographic animation for the centerpiece performance at Alicia Keys’s Black Ball, 2009 for Keep A Child Alive.[10]

Sagi Haviv teaches corporate identity design at The School of Visual Arts in New York City. In 2011, he co-authored with his partners, Tom Geismar and Ivan Chermayeff the book Identify: Basic Principles of Identity Design in the Iconic Trademarks (ISBN 978-1440310324).


In 2004, Haviv received the Tokyo Type Directors Club award for Logomotion, for which he also won an award from the New York Art Directors Club.

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