Sal Soghoian is the Automation Product Manager at Apple Inc., responsible for AppleScript and Automator. Sal was an advocate for AppleScript years before being employed by Apple. Soghoian's job includes making public appearances to demonstrate Apple technologies, including the 2004 WWDC, when he appeared on stage with Steve Jobs to demonstrate Automator, a new workflow feature in Mac OS X v10.4. He was a special guest at the Leopard Tech Talks.
Sal Soghoian grew up in the Pocono area of Pennsylvania. In his college years, he was a University of Virginia student in 1969 for a short time. He then moved to Boston and received a degree in music from the Berklee College of Music. In the late 80's he returned to Charlottesville, Virginia, where he owned the digital printshop "Pixels." He is known for his work at Apple, but he is also an avid Jazz musician. It was during his time in Charlottesville that he played guitar in a band called "Blue Indigo". The band is notable because early on it was Carter Beauford (drummer), LeRoi Moore (Saxophone), George Melvin (Hammond B3 organ), and Soghoian (guitar). Beauford and Moore would go on to later musical fame as founding members of the Dave Matthews Band. Jeff Decker and Phil Riddle joined, following their departure.