Saladworks

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Saladworks, LLC
Type Franchise
Fast Casual Restaurant
Industry Restaurant
Founded 1986
Founders John Scardapane
Headquarters Conshohocken, Pennsylvania, United States
Number of locations Over 100, 100 in Development
Area served New Jersey, New York, Pennsylvania, Delaware, Virginia, North Carolina, Georgia, Massachusetts, Maryland, Illinois, California, Connecticut & Florida
Key people Paul Steck, President
Employees 25+ Corporate, 2200+ in Locations
Website saladworks.com

Saladworks, LLC is a restaurant franchise concept that sells made-to-order entrée salads, wraps, soups, and sandwiches. Saladworks restaurants are categorized as "fast casual," and the company markets its menu as a healthy alternative to other fast food fare. The franchise currently operates 109 restaurant locations in 13 states and is developing locations internationally.

It continues to develop exclusively through its Multiple Unit Development approach, focusing on development in metropolitan areas throughout the US.

History[edit]

Saladworks was founded in 1986 by John Scardapane, the company’s current CEO. The first Saladworks opened in the Cherry Hill Mall, the success of which inspired the opening of 12 additional locations in New Jersey and Pennsylvania.

Saladworks began franchising in 2001, and by 2007 had 88 locations in eight states, including Pennsylvania, New Jersey, Delaware, Maryland, Florida, and Illinois. Today, the franchise operates over 100 restaurant locations in 13 states and has announced plans to expand into new markets in the United States and internationally.[1]

Menu[edit]

Saladworks offers salads, panini sandwiches, soups and wraps. Central to the brand’s concept is that salads can be made-to-order from a selection of 50 ingredients mixed with any of 17 available dressings. Additionally, salads can be ordered as a wrap. Until April 2010, individual Saladworks restaurants were permitted to offer their own unique menu variations. Saladworks locations currently maintain a standardized menu, including 13 pre-built salads, six “Focaccia Fusion” sandwiches, a rotating variety of soups and seasonal menu items.

Recent changes[edit]

Restaurant Redesign[edit]

In October 2008, Saladworks began a major branding change, unveiling a new design prototype. Existing restaurants that have adopted the new design, as well as all new Saladworks locations built around the new design, have been dubbed “3G Restaurants” by the company.[2]

Changes include refrigerated salad display cases, the omission of menu boards, diffused artificial lighting to emulate daylight entering through skylights, and a higher level of design consistency across all Saladworks locations.[3]

Recent promotional programs[edit]

Signature Series[edit]

In January 2008, Saladworks launched its Signature Series, which featured four celebrity chefs creating a line of seasonal salads. The first salad was the "Wild Alaskan Grilled Salmon Salad" created by Chef Jim Coleman, host of Flavors of America on the Comcast Network (formerly Comcast Cn8).

The second celebrity chef, Hope Cohen (The Chef's Kitchen), created the "Avocadolicious Salad", which was a mix of Haas avocado and other vegetables[4]

In July 2008, Saladworks launched the "Chicken Asparagusto" salad created by chef David Burke. The salad was a mix of grilled asparagus and chicken combined with cucumbers, sweet peppers and Caesar dressing.

The final installment of the Signature Series was created by Venetian chef Marika Seguso. The "Articado" featured artichoke hearts, avocado, tomatoes, bacon bits, croutons and a balsamic vinaigrette dressing.

Saladworks donated $5,000 to each of the four chefs' favorite charities as part of the Signature Series promotion.[5]

True Nutrition[edit]

To increase the nutritional values of its menu and ensure all pre-made signature salads averaged less than 500 calories, Saladworks unveiled True Nutrition in April 2010, a new menu featuring over 50 salad ingredients such as avocado, edamame, and chick peas.

Industry ranking[edit]

Entrepreneur Magazine currently ranks Saladworks #416 among the top franchises in the world[6] and the #1 salad franchise in the world. Additionally, Saladworks has been noted as part of the "Best Franchise Deals Hall of Fame” by QSR Magazine,[7] and one of “The Next 100 Top Franchises” by Franchise Times.

References[edit]

  1. ^ Frumkin, Paul. "Saladworks to open in Singapore". Nation's Restaurant News. Retrieved 6 August 2012. 
  2. ^ "Saladworks 3G: A Re-Model For Success". 4/3/11. Retrieved 6 August 2012.  Check date values in: |date= (help)
  3. ^ Hartford, Jamie. "Saladworks Unveils Prototype Restaurant". QSR Magazine. Retrieved 2012-01-24. 
  4. ^ QSR magazine April 24, 2008
  5. ^ "Saladworks launches Signature Series Salads". 2008-1-17. Retrieved 6 August 2012.  Check date values in: |date= (help)
  6. ^ http://www.entrepreneur.com/franchises/saladworks/312082-0.html
  7. ^ http://www.qsrmagazine.com/articles/features/137/franchise_deals-4.phtml

External links[edit]