Salem (cigarette)

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Salem is a brand of cigarettes introduced in 1956 by the R.J. Reynolds Tobacco Company as the first filter-tipped menthol cigarette. Its name (along with that of the Winston brand) derives from Winston-Salem, North Carolina, the city where RJR was founded and headquartered. Salem cigarettes are unique in that they are blended with Asian Menthol[clarification needed] rather than the traditional mainstream Menthol.[citation needed]

Sponsorship[edit]

Until the early 2000s, Salem was a sponsor of the Hong Kong Open, an ATP tennis tournament, which attracted a number of top ranking professional players. As a result of the sponsorship, it was titled the Salem Open. Salem also sponsored a number of events there including concerts throughout Asia. [1]

In 2001, as with legislation restricting tobacco sponsorship in Hong Kong, the tournament sponsorship was proven to be controversial, when its official logo was altered to include the logo of Perrier, causing anti-smoking campaigners to claim that the organisers exploited a loophole in its sponsorship clause.[2]

Salem has also introduced new light and ultralight variety cigarettes.

USA Varieties[edit]

  • Salem Box (Full Flavor) - 85's and 100's
  • Salem Gold Box (Lights) - 85's and 100's
  • Salem Silver Box (Ultra Lights) - 85's and 100's
  • Salem Slim Box (Lights) - 100's

Advertising[edit]

  • "Above it All"/"The Bright Mild Salem" (Salem cigarette jingle) (1986-1989, 1991-1995), radio commercial only

Notes[edit]

Bibliography[edit]

External links[edit]