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|Traded as||NYSE: CRM
S&P 500 Component
San Francisco, California, USA
|Key people||Marc Benioff
(Chairman & CEO)
(Exec. VP of Technology)
Social enterprise solutions
|Revenue||$3.05 billion (2013)|
|Net income||$-0.270 billion (2013)|
References: As of April 2013.
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 27 in Fortune's magazine's 100 Best Companies to Work For in 2012.
The company was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.
In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million. Marc Benioff and Magdalena Yesil were the initial basic connection investors and board members. Other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.
The following is a list of acquisitions by salesforce.com:
- Sendia (April 2006) for US$15 million in cash – now Force.com Mobile
- Kieden (August 2006) – now Salesforce for Google AdWords
- Kenlet (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm. Now relaunched as Salesforce Ideas.
- Koral (March 2007) – now Salesforce Content
- Instranet (August 2008) – now re-branded to Salesforce Knowledge
- GroupSwim (December 2009) – now part of Salesforce Chatter
- Informavores (December 2009) – now re-branded to Visual Workflow
- Jigsaw Data Corp. (April 2010), - now known as Data.com
- Sitemasher (June 2010) - now known as site.com
- Navajo Security (August 2011)
- Activa Live Chat (September 2010) - Now known as Salesforce Live Agent
- Heroku (December 2010)
- Etacts (December 2010)
- Dimdim (January 2011)
- Manymoon (February 2011) - Now known as Do.com
- Radian6 (March 2011)
- Assistly (September 21, 2011) - now known as Desk.com
- Model Metrics (November 2011)
- Rypple (December 2011) - Now known as Work.com
- Stypi (May 2012)
- Buddy Media (May 2012) for US$689 million
- ChoicePass (June 2012)
- Thinkfuse (June 2012)
- GoInstant (July 2012) for US$70 million 
- clipboard.com (May 2013) for US$12 million 
Current status 
Salesforce.com is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, Dublin, Hyderabad and San Mateo, California. Salesforce.com has its services translated into 16 different languages and as of July 31, 2011, has 104,000 customers and over 2,100,000 subscribers.
Standard & Poor's included Salesforce.com, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index. Salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2013 at rank #19, up from 27th spot in 2012 and 52nd in 2011.
In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com customers, which was then used to send highly targeted phishing emails to salesforce.com users. The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.
The Salesforce.com Foundation donates 1% of the company's resources (defined as profit, equity and employee time) to support organizations that are working to "make the world a better place." It was officially launched at an event featuring former Secretary of State Colin L. Powell in 2000, less than a year after the company’s formation. Salesforce provides a full-featured ten-seat user license available to nearly all United States 501c3 non-profit organizations or overseas equivalents. Additional licenses are deeply discounted for public interest groups. Salesforce.com employs support personnel specific to their (mostly non-paying) non-profit users. Buying a comparable Salesforce.com license commercially would cost around $15,000 a year.
Products and services 
Customer Relationship Management 
Salesforce.com's CRM solution is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Collaboration Cloud (including Chatter) and Custom Cloud (including Force.com).
The Sales Cloud 
The Sales Cloud includes a real-time sales collaborative tool called Chatter, provides sales representatives with a customer profile and account history, allows the user to manage marketing campaign spending and performance across a variety of channels from a single application, tracks opportunity-related data including milestones, decision makers, customer communications, and other information unique to the company's sales process. Automatic email reminders can be scheduled to keep teams up to date.
Other activities on the Salesforce cloud include using the Jigsaw business data to access business contacts, and designing and automating processes in Salesforce CRM.
The Service Cloud 
The Service Cloud provides companies with a call center-like view that enables them to create and track cases coming in, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email, chat, Google search, and access to customers' entitlement and contracts.
Force.com platform 
Salesforce.com's platform as a service (PaaS) product is known as Force.com. The Force.com platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.
Work.com, previously Rypple, is a social performance management platform. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments for broad use across an organization. Work.com service facilitates collaboration and shared contribution to individual, team, and organizational goals, and facilitates the exchange of feedback anonymously and publicly between peers and managers. Rypple was acquired by salesforce.com in 2011 and was re-branded as Work.com in September 2012.
Launched in 2005, AppExchange is a marketplace for cloud computing Web application built for the Salesforce.com community and delivered by partners or by third-party developers, which users can purchase and add to their Salesforce.com environment. As of April 2012, there are over 1,400 applications available from over 450 independent software vendors. All salesforce.com partners can distribute applications and solutions on AppExchange. Applications created on the Force.com platform are installed by Salesforce.com customers.
Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Configuration can be done on each tab by adding user-defined custom fields.
Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.
Web services 
Individuals who work with Salesforce.com can get certified in 4 main certification paths:
- Administrators - Administrators and Advanced Administrators
- Developers - Developers and Advanced Developers
- Implementation Experts - Sales Cloud Consultants and Service Cloud Consultants
- Architects - Technical Architects
- Instructors - Admin Essentials for New Admins, Admin Essentials for Exp'd Admins, Building Apps with Force.com, Apex & Visualforce Controllers, Intro to OOP with Force.com Code, Integrating with Force.com and Implementation Essentials.
In order to obtain Implementation Experts and Architects certifications the Administrators and Developers certifications are prerequisites, respectively.
See also 
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- "Financial Statements for salesforce.com, inc.". Google Finance. Retrieved December 29, 2011.
- "Salesforce.com Buys Manymoon". All Things Digital. Retrieved January 20, 2011.
- "The Ten Most Innovative Companies In America". Forbes.com. Retrieved March 7, 2013.
- "100 Best Companies to Work For 2011: Salesforce.com - CRM - from FORTUNE". CNNMoneyl. Retrieved December 4, 2011.
- "Salesforce.com's Wizard Was Parker Harris And Team". InformationWeek. January 29, 2009. Retrieved February 11, 2011.
- "Salesforce.com IPO Raises $110 million". destinationCRM. June 23, 2004. Retrieved February 11, 2011.
- "sendia.com". sendia.com. Retrieved 2012-02-01.
- [dead link]
- "ideas.salesforce.com". ideas.salesforce.com. 1990-01-01. Retrieved 2012-02-01.
- "ideastorm.com". ideastorm.com. Retrieved 2012-02-01.
- Whiting, Rick (2010-02-03). "Salesforce Adds Business Process Development To Force.com". Crn.com. Retrieved 2012-02-01.
- "Salesforce.com acquires Jigsaw for $142 million". ZDNet. 2010-04-21. Retrieved 2012-02-01.
- Friday, September 24th, 2010 (2010-09-24). "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. Retrieved 2012-02-01.
- "Salesforce.com Buys Heroku For $212 million In Cash".
- "Salesforce Buys Email Contact Manager Etacts".
- "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. Retrieved 2012-02-01.
- Eric Savitz (2011-03-30). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. Retrieved 2012-02-01.
- "Salesforce.com Acquires Assistly - SAN FRANCISCO, Sept. 21, 2011 /PRNewswire/". California: Prnewswire.com. Retrieved 2012-02-01.
- Monday, November 14th, 2011 (2011-11-14). "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. Retrieved 2012-02-01.
- "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. Retrieved December 19, 2011.
- "Salesforce Acquires Stypi".
- "Salesforce to Acquire Buddy Media".
- "Salesforce.com Buys Corporate 'perks' Software Vendor ChoicePass".
- "Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse".
- Finley, Klint (2010-12-08). "Beyond Babel: Language Support in Enterprise 2.0 Products". Readwriteweb.com. Retrieved 2012-02-01.
- "CRM, the cloud, and the social enterprise". salesforce.com. Retrieved 2012-02-01.
- "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011.
- Martin, Eric (September 9, 2008). "Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500". Bloomberg.
- "100 Best Companies to Work For - 2013 - FORTUNE". Fortune. Retrieved May 4, 2013.
- "100 Best Companies to Work For - 2012 - FORTUNE". Fortune. Retrieved February 2, 2012.
- Espiner, Tom (November 7, 2007). "Salesforce tight-lipped after phishing attack". ZDNet.
- Patrizio, Andy (November 7, 2007). "Salesforce.com Scrambles To Halt Phishing Attacks". InternetNews.com.
- McMillan, Robert (November 7, 07). "Salesforce.com customer list stolen". IDG News Service.
- Berlind, David (November 6, 2007). "Phishing-based breach of salesforce.com customer data is more evidence of industry's need to act on spam. Now.". Berlind's Testbed (blog).
- "About Us | Salesforce.com Foundation". Salesforce Foundation. December 15, 2011.
- "Gen. Colin Powell Is Part of the Force". destinationCRM. November 27, 2009.
- Lager, Marshall (2009-02-10). "Salesforce.com Expands the Cloud to Sales - CRM Magazine". Destinationcrm.com. Retrieved 2012-02-01.
- Wednesday, January 14th, 2009 (2009-01-14). "Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application | TechCrunch". Techcrunchit.com. Retrieved 2012-02-01.
- RSS Feed for Ben Kepes Email Ben Kepes Ben Kepes (2010-09-01). "Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News". Gigaom.com. Retrieved 2012-02-01.
- Diana, Alison (2010-06-22). "Salesforce.com Launches Chatter Collaboration Tool - Storage - Disaster recovery/business continuity". Informationweek. Retrieved 2012-02-01.
- December 15th, 2011 by Leena Rao. "Salesforce Buys Social Performance Platform Rypple; Will Launch ‘Human Capital Management’ Unit Successforce". Techcrunch.
- Stubblebine, Tony (November 13, 2006). "An Introduction to Salesforce.com's AppExchange". O'Reilly Network.
- "Salesforce.com Certification". Salesforce.com. Retrieved 2012-03-01.
|Wikimedia Commons has media related to: Salesforce.com|
- Salesforce.com main website
- Salesforce.com certification preparation website
- Interview with Marc Benioff (chairman & CEO of salesforce.com) on Charlie Rose