|Traded as||NYSE: CRM
S&P 500 Component
San Francisco, California, US
|Key people||Marc Benioff
(Chairman & CEO)
(Exec. VP of Technology)
Social enterprise solutions
|Revenue||$3.05 billion (2013)|
|Net income||$-0.270 billion (2013)|
|References: As of April 2013.|
Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.
The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.
In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million. Marc Benioff and Magdalena Yesil were the initial basic connection investors and board members. Other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.
The following is a list of acquisitions by salesforce.com:
- Sendia (April 2006) – now Salesforce Classic
- Kieden (August 2006) – now Salesforce for Google AdWords
- Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas
- Koral (March 2007) – now Salesforce Content
- Instranet (August 2008) – now re-branded to Salesforce Knowledge
- GroupSwim (December 2009) – now part of Salesforce Chatter
- Informavores (December 2009) – now re-branded to Visual Workflow
- Jigsaw Data Corp. (April 2010), – now known as Data.com
- Sitemasher (June 2010) – now known as Site.com
- Navajo Security (August 2011)
- Activa Live Chat (September 2010) – now known as Salesforce Live Agent
- Heroku (December 2010)
- Etacts (December 2010)
- Dimdim (January 2011)
- Manymoon (February 2011) – now known as Do.com
- Radian6 (March 2011)
- Assistly (September 21, 2011) – now known as Desk.com
- Model Metrics (November 2011)
- Rypple (December 2011) – now known as Work.com
- Stypi (May 2012)
- Buddy Media (May 2012) for US$689 million
- ChoicePass (June 2012)
- Thinkfuse (June 2012)
- BlueTail (July 2012) – now part of Data.com
- GoInstant (July 2012) for US$70 million 
- Prior Knowledge (December 2012) 
- EntropySoft (February 2013) for an undisclosed sum. The French firm was founded in 2005 and sold software to improve interoperability between big-name ECM systems, used to manage unstructured data, such as documents and email, often required for compliance or e-discovery.
- clipboard.com (May 2013) for US$12 million 
- ExactTarget (announced June 4, 2013) for US$2.5 billion
- EdgeSpring (June 7, 2013)
Salesforce.com is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, Chicago, New York, London, Sydney, Dublin, Hyderabad, San Mateo, California and Hillsboro, Oregon. Salesforce.com has its services translated into 16 different languages and as of July 31, 2011, had 104,000 customers and over 2,100,000 subscribers.
Standard & Poor's included Salesforce.com, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index. Salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2013 at rank #19, up from 27th spot in 2012 and 52nd in 2011.
IT infrastructure and operations
In 2013, Salesforce.com and Oracle announced a 9-year partnership in which Salesforce.com will use Oracle Linux, Oracle Exadata, Oracle Database, and the Java platform to power salesforce.com's applications and SaaS platform.
In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com customers, which was then used to send highly targeted phishing emails to salesforce.com users. The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.
The Salesforce.com Foundation donates 1% of the company's resources (defined as profit, equity and employee time) to support organizations that are working to "make the world a better place." It was officially launched at an event featuring former Secretary of State Colin L. Powell in 2000, less than a year after the company’s formation. Salesforce provides a full-featured ten-seat user license available to nearly all United States 501c3 non-profit organizations or overseas equivalents. Additional licenses are deeply discounted for public interest groups. As of March 2014, the Salesforce.com Foundation has donated 580,000+ volunteer hours, supports 20,000+ higher education & non-profit customers, and $53+ million in grants.
Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Collaboration Cloud (including Chatter) and Custom Cloud (including Force.com), with over 100,000 customers.
The Sales Cloud
The Sales Cloud includes a real-time sales collaborative tool called Chatter.
The Service Cloud
The Service Cloud provides companies with a call center-like view that enables them to create and track cases coming in, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email, chat, Google search, and access to customers' entitlement and contracts.
Salesforce.com's platform as a service (PaaS) product is known as Force.com. The Force.com platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.
Work.com, previously Rypple, is a social performance management platform. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments for broad use across an organization. Work.com service facilitates collaboration and shared contribution to individual, team, and organizational goals, and facilitates the exchange of feedback anonymously and publicly between peers and managers. Rypple was acquired by salesforce.com in 2011 and was re-branded as Work.com in September 2012.
Launched in 2005, AppExchange is a marketplace for cloud computing Web application built for the Salesforce.com community. As of March 2014, it features 2,213 applications which have driven a total of 2,268,253 installs.
Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Configuration can be done on each tab by adding user-defined custom fields.
Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.
Sales Performance Accelerator
Salesforce.com launched a new product called Sales Performance Accelerator in July 2013. It combines the CRM with the Work.com performance management application as well as customer lead information from Data.com.
- "About salesforce.com, inc.". salesforce.com.
- "2 0 1 3 ANNUAL REPORT". Sfdcstatic.com. Retrieved July 17, 2013.
- "Financial Statements for salesforce.com, inc.". Google Finance. Retrieved December 29, 2011.
- "Salesforce.com Buys Manymoon". All Things Digital. Retrieved January 20, 2011.
- "The Ten Most Innovative Companies In America". Forbes.com. Retrieved March 7, 2013.
- "100 Best Companies to Work For 2013: Salesforce.com - CRM - from FORTUNE". CNNMoneyl. Retrieved July 30, 2013.
- "Salesforce.com's Wizard Was Parker Harris And Team". InformationWeek. January 29, 2009. Retrieved February 11, 2011.
- "Salesforce.com IPO Raises $110 million". destinationCRM. June 23, 2004. Retrieved February 11, 2011.
- Whiting, Rick (February 3, 2010). "Salesforce Adds Business Process Development To Force.com". Crn.com. Retrieved February 1, 2012.
- "Salesforce.com acquires Jigsaw for $142 million". ZDNet. April 21, 2010. Retrieved February 1, 2012.
- "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. September 24, 2010. Retrieved February 1, 2012.
- "Salesforce.com Buys Heroku For $212 million In Cash".
- "Salesforce Buys Email Contact Manager Etacts".
- "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. Retrieved February 1, 2012.
- Eric Savitz (March 30, 2011). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. Retrieved February 1, 2012.
- "Salesforce.com Acquires Assistly – SAN FRANCISCO, Sept. 21, 2011". California: Prnewswire.com. Retrieved February 1, 2012.
- "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. November 14, 2011. Retrieved February 1, 2012.
- "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. Retrieved December 19, 2011.
- "Salesforce Acquires Stypi".
- "Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M". TechCrunch. June 4, 2012. Retrieved June 27, 2013.
- "Salesforce to Acquire Buddy Media".
- "Salesforce.com Buys Corporate 'perks' Software Vendor ChoicePass".
- "Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse".
- "Salesforce.com acquired BlueTail in July, AllThingsD reports – Yahoo! Finance". Finance.yahoo.com. September 11, 2012. Retrieved June 27, 2013.
- "Salesforce.com Reported To Buy GoInstant For $70 Million". TechCrunch. July 9, 2012. Retrieved June 27, 2013.
- Rebecca Grant (November 23, 2012). "Salesforce to predict the future with the power of Prior Knowledge". VentureBeat. Retrieved November 22, 2013.
- "Web Clipping Service Clipboard Acquired By Salesforce For $12M, Will Be Shuttered On June 30th". TechCrunch. May 9, 2013. Retrieved June 27, 2013.
- InsideINdianaBusiness.com Report. "ExactTarget to be Acquired in $2.5 Billion Deal - Newsroom - Inside INdiana Business with Gerry Dick". Insideindianabusiness.com. Retrieved July 17, 2013.
- "After Picking Up ExactTarget, Salesforce Buys Enterprise Business Intelligence And Analytics Startup EdgeSpring". TechCrunch. June 7, 2013. Retrieved July 17, 2013.
- Hoge, Patrick (April 11, 2014). "Salesforce.com set to move into the West's tallest office building". Portland Business Journal. Retrieved 12 April 2014.
- Finley, Klint (December 8, 2010). "Beyond Babel: Language Support in Enterprise 2.0 Products". Readwriteweb.com. Retrieved February 1, 2012.
- "CRM, the cloud, and the social enterprise". salesforce.com. Retrieved February 1, 2012.
- "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011.
- Martin, Eric (September 9, 2008). "Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500". Bloomberg.
- "100 Best Companies to Work For - 2013 - FORTUNE". Fortune. Retrieved May 4, 2013.
- "100 Best Companies to Work For - 2012 - FORTUNE". Fortune. Retrieved February 2, 2012.
- Salesforce.com pulls plug on Sun's flagship Unix servers
- Salesforce finally solidifies European data center plans
- Salesforce.com and Oracle Announce New Strategic Partnership
- Espiner, Tom (November 7, 2007). "Salesforce tight-lipped after phishing attack". ZDNet.
- Patrizio, Andy (November 7, 2007). "Salesforce.com Scrambles To Halt Phishing Attacks". InternetNews.com.
- McMillan, Robert (November 7, 07). "Salesforce.com customer list stolen". IDG News Service.
- Berlind, David (November 6, 2007). "Phishing-based breach of salesforce.com customer data is more evidence of industry's need to act on spam. Now.". Berlind's Testbed (blog).
- "About Us | Salesforce.com Foundation". Salesforce Foundation. December 15, 2011.
- "Gen. Colin Powell Is Part of the Force". destinationCRM. November 27, 2009.
- "Power of Us program details". Retrieved August 2013.
- Lager, Marshall (February 10, 2009). "Salesforce.com Expands the Cloud to Sales - CRM Magazine". Destinationcrm.com. Retrieved February 1, 2012.
- "Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application | TechCrunch". Techcrunchit.com. January 14, 2009. Retrieved February 1, 2012.
- RSS Feed for Ben Kepes Email Ben Kepes Ben Kepes (September 1, 2010). "Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News". Gigaom.com. Retrieved February 1, 2012.
- Diana, Alison (June 22, 2010). "Salesforce.com Launches Chatter Collaboration Tool - Storage - Disaster recovery/business continuity". Informationweek. Retrieved February 1, 2012.
- "Top Customer Relationship Management Software | 2014 Reviews of the Best Systems". Capterra.com. February 25, 2013. Retrieved March 24, 2014.
- "Salesforce Sales Cloud". EGA Futura Business Encyclopedia. Retrieved September 29, 2013-2014.
- Rao, Leena (September 8, 2009). "Everything You Need To Know About Salesforce's Service Cloud 2". TechCrunch. Retrieved September 29, 2013.
- December 15, 2011 by Leena Rao. "Salesforce Buys Social Performance Platform Rypple; Will Launch ‘Human Capital Management’ Unit Successforce". Techcrunch.
- "AppExchange - Home". Salesforce.com. March 1, 2011. Retrieved July 17, 2013.
- "AppExchange - Home". Appexchange.salesforce.com. January 1, 1990. Retrieved March 24, 2014.
- Stubblebine, Tony (November 13, 2006). "An Introduction to Salesforce.com's AppExchange". O'Reilly Network.
- "Salesforce.com launches Sales Performance Accelerator". PC World. Retrieved July 17, 2013.
|Wikimedia Commons has media related to Salesforce.com.|