Founded in Portugal in 1994 as a family business, the company expanded into Spain in the 1990s and has since spread across Europe and Asia. In the last decade Salsa has spread to the Middle East, alone or in partnership with leading fashion retailers. Salsa is a bestseller in Kuwait, Qatar, Oman, and the United Arab Emirates.
Salsa jeans are made from denim, strengthened and then dyed to indigo blue. To ensure the ultimate fit throughout the garment's life, Salsa jeans are pre-shrunk and the fibres compressed before being cut in Salsa’s characteristic styles. Salsa Wonder Jeans are the brand's top selling jeans model.