Samuel J. Butcher is an American artist. He is mainly known as the artist behind the Precious Moments brand of characters based on American-Christian themes. He draws in oil, water-color, acrylic, and mixed-media.
With the guide of Reverend Royal Blue, Sam made the decision to follow deeper into Christianity. He joined the Child Evangelism Fellowship (CEF) in Grand Rapids, Michigan. There he met Bill Biel, with whom he would start his first business, Jonathan & David (J&D). During his ten year career with the CEF, Sam's work was seen by millions of people through the "Tree House Club" television programs.
In 1974 he created Precious Moments drawings for J&D, which was introduced to the market a year later. Before that, Butcher created many other works, from kitsch oil-paintings to comic strips. These works can be observed at the Precious Moments Chapel in Carthage, Missouri.
The three major products carried by J&D were greeting cards, porcelain figurines, and vinyl dolls. J&D sourced its vinyl dolls in Asia, leading Sam to fall in love with the Philippines. In 1981 Sam and Bill traveled to The Philippines, where they gave financial assistance to a Bible college.
It was after that time that Sam and Bill went separate ways. J&D relinquished its greeting card business, passed its porcelain products to Enesco, and abruptly stopped producing vinyl dolls. The doll business would be reborn as Precious Moments Country Dolls in 1989 - renamed Precious Moments Company Dolls in 1992.
With the success of the Precious Moments series, Butcher founded the Samuel J. Butcher Foundation and Precious Moments, Inc. In 1989, he completed the construction of the Precious Moments Chapel. He privately funded the purchase of land on an island near Manila (Sampaguita Gardens in Aklan), and built a resort. Through this resort Sam provides employment and training opportunities for people from Aklan and students from other provinces in Western Visayas.
Later he moved to St. Charles, Illinois and lived with his children.
Butcher began to spend more time at his resort in The Philippines as the success of Precious Moments rose. At the height of popularity, Sam fell ill due to strokes brought on by self-medicating - his children brought him back to the States, where he was diagnosed with bipolar disorder and treated. He then returned to the Philippines.
Death of his sons
While Sam was in The Philippines, his 27-year-old son Phillip was killed. Sam turned inward, started drinking heavily, and could not pursue his interests in art.
Sam dealt with his grief by returning to art. He worked tirelessly day and night on paintings in what is now called Phillip's Room at the Chapel. According to Chapel employees who watched Sam, "it was as though he was possessed by depression and anger. Finally, his body and mind could take it no more. Sam broke down, and stopped."
Sam's children urged their father to take better care of himself, and took over all business responsibilities at PMI. Sam left for The Philippines for an extended period.
On October 14, 2012, his son Tim Butcher, the inspiration for many Precious Moments pieces, died.
As of 2012[update] Sam Butcher resided in The Philippines and his sons Jon and Don controlled PMI and most of his artistic assets.
Sam makes appearances at the Precious Moments Chapel in Carthage during the summer for Precious Moments Family Reunion events.
- How We Started: Samuel J. Butcher's Story. http://preciousmoments.com/about/story/(retrieved July 1, 2005).
- PMC 2005
- [dead link]
- Moments: the official publication of the Precious Moments Collectors' Club by PMI. October 2005.
- "We Need Not Walk Alone". TCF Magazine Special Anniversary Edition. Loder, Wayne. 1999.http://www.tcfatlanta.org/Precious.html (retrieved March 14, 2006).
- CIO Insight. Precious Little Time. http://www.cioinsight.com/article2/0,1540,1869514,00.asp (retrieved December 2005).
- Butcher, Jon. Interview. Jun. 2004~Oct. 2004.
- Butcher, Sam & Butcher, Jon. Interview. Oct. 2004.
- Siytangco-Masigan, Sandee. "workbook: Precious Faith". August 31, 2004. http://www.herword.com/workbook/masigan08.31.04.html
- Women of Faith. Sam Butcher