Sam Nazarian

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Sam Nazarian
Sam Nazarian.JPG
Born Tehran, Iran
Residence Las Vegas, Nevada[1]
Ethnicity Persian Jewish
Citizenship American
Alma mater Beverly Hills High School, New York University, University of Southern California
Occupation Founder and CEO, SBE Entertainment Group
Years active 2002–present
Net worth Increase US $1 Billion
sbe Entertainment Group

Sam Nazarian is an Iranian-American business executive and entrepreneur. He is the Founder, Chairman and CEO of SBE Entertainment Group.


Early life[edit]

Sam was born in Tehran in 1975. Nazarian family immigrated to the United States following the Iranian Revolution. Son of wealthy Qualcomm co-founder Younes Nazarian. Sam was raised in Los Angeles, California. Sam attended Beverly Hills High School and later studied at New York University and the University of Southern California.[1] He is of Persian Jewish descent.



His first entrepreneurial venture was in 1998, when he founded Platinum Wireless, a telecommunications business specializing in the distribution of Nextel software. Within one year of its founding, Platinum Wireless was the number one Nextel distributor in Southern California. He then entered the world of real estate by diversifying his family's assets into real estate holdings, beginning with the establishment of 3Wall Development in 1999. Under Sam's guidance 3Wall became one of Southern California's largest owners of multi-family housing.


His SBE owns several Los Angeles nightclubs and lounges:Create, Greystone Manor, Emerson, Hyde, XIV, Colony, Eden, MyHouse, MyStudio and The Abbey. He owns each club outright without other investors.[2] These venues continue to see a high level of popularity and celebrity patronage, as well as being frequently visited by the characters of HBO's Entourage.[2] Nazarian made an appearance as himself greeting the main characters of the show in the episode "No Cannes Do". Nazarian's SBE brand has also been featured on episodes of The Hills. Nazarian owns the Hyde Lounge at Staples Center in Los Angeles and he also owns the Hyde at AmericanAirlines Arena in Miami.


He has secured partnerships with Philippe Starck and chefs Katsuya Uechi, José Andrés and Michael Mina. His partnership with Katsuya and Starck resulted in the restaurant Katsuya, with locations in Brentwood, Hollywood, Glendale, downtown Los Angeles and downtown San Diego. XIV, in partnership with Chef Michael Mina, opened on the Sunset Strip in October 2008.[3] Nazarian opened The Bazaar with José Andrés, which is integrated into SLS Hotel in Beverly Hills, in 2008.[4] SBE is also invested in hamburger chain Umami Burger.[5] Nazarian also owns 800 Degrees Pizza.


In 2007, SBE acquired the Sahara Hotel & Casino, which following its renovation and reopening on August 23, 2014 is now called the SLS Las Vegas and is part of Nazarian's SLS Hotels Group.[6] Nazarian also owns the SLS Beverly Hills and SLS South Beach. He has also invested in several other hotels, such as Viceroy hotels and resorts; Chamberlain West Hollywood; Sheraton Delfina Santa Monica; Sheraton Gateway LAX, and Hilton Garden Inns in resort locales in Southern California and Florida.[6] In 2014, SBE, founded by hotel and club impresario Sam Nazarian, agreed to lease the top two floors of 5900 Wilshire in Los Angeles.


Nazarian has served as executive producer for the films Waiting..., Down in the Valley, Five Fingers, The Last Time, Pride, Mr. Brooks and College.


In 2014 Nazarian was named to Fortune's 40 Under 40 list.[7] In 2006 Nazarian was honored as the youngest executive to be named one of the "Top 100 Most Powerful People in Southern California" by West,[8] the Los Angeles Times Magazine, and was named among "The Influentials.".[9] He serves on the of the Board of Directors of the Southern California Institute of Architecture.[10] The Beverly Hills High School basketball court was renamed Sam Nazarian Court after the 1993 Beverly Hills High School graduate Sam Nazarian donated $200,000 to Beverly Athletics.


  1. ^ a b
  2. ^ a b Verini, James (July 29, 2006). "SMALL HOURS; Enjoy his clubs while you can; Sam Nazarian keeps his many places trendy by constantly reinventing them". Los Angeles Times. p. E1. 
  3. ^ "SBE Corporate". 
  4. ^ "The Bazaar at SLS Beverly Hills, Rendered". 
  5. ^ Gelt, Jessica (August 11, 2011). "Umami Burger's brand sizzles with SBE backing". Los Angeles Times. Archived from the original on June 7, 2013. 
  6. ^ a b "Wharton Biography of Sam Nazarian". 
  7. ^ "40 Under 40". October 2014. 
  8. ^ "WEST, The Power Issue". August 13, 2006. 
  9. ^ "The 122 Most Influential People in LA". Los Angeles Magazine. December 2009. 
  10. ^ "Curbed LA". 

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