Sama (airline)

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Sama
IATA
ZS
ICAO
SMY
Callsign
NAJIM
Founded 2007
Ceased operations 24 August 2010 (merged with Al Arabiya Airlines)
Operating bases
Fleet size 6
Destinations 10 (upon closure)
Company slogan Simply Fly
Parent company Investment Enterprises Ltd
Headquarters Riyadh, Saudi Arabia
Key people Prince Bandar Bin Khalid Al Faisal (Chairman)
Bruce Ashby (CEO) since December 2008
Website www.flysama.com

Sama LelTayaran Company Limited, operating as Sama, was a Saudi low-cost airline based at King Fahad International Airport, Dammam operating scheduled flights within Saudi Arabia and the Middle East. The airline's registered address was in Riyadh.[1][2]

Contents

[edit] History

Sama was founded in March 2007 by Investment Enterprises Ltd, chaired by Prince Bandar bin Khalid al Faisal. Initial investment was received from 30 major Saudi private and institutional investors including Olayan Financial Co, Xenel Industries Ltd, Saudi Industrial Services Co, Sara Development Company Ltd and Modern Investment Company for Trade and Industries. The airlines was initially focusing on domestic flights, which was expanded by serving international destinations during 2008. Another major restructuring occurred during 2009 when the airline's timetables were optimized towards high aircraft utilization, in an attempt to improve the financial results of the company (which also saw unprofitable routes being dropped, and frequencies for successful destinations being increased).

On 24 August 2010, the airline was forced to shut down because of budgetary constraints arising out of poor funding, which had resulted in a 266 million U.S. dollar loss.[3][4]

[edit] Destinations

Sama Airlines, served the following destinations (at February 2010):[5]

[edit] Terminated destinations

  • Egypt - Sharm el Sheikh
  • India - Mumbai
  • Saudi Arabia - Abha, Bisha, Gassim, Gurayat, Ha'il, Jizan, Madinah, Rafha, Tabuk, Taif
  • Syria - Latakia
  • United Arab Emirates - Abu Dhabi

[edit] References

  1. ^ "Customer Support." Sama. Retrieved on 22 August 2010.
  2. ^ "terms and conditions." Sama. Retrieved on 22 August 2010. "Postal Address Sama LelTayaran Company Limited PO Box 361662 RIYADH 11313 Kingdom of Saudi Arabia"
  3. ^ Mahdi, Wael. "Saudi Low-Cost Airline Sama to Cease Operations After $266 Million Loss." Bloomberg. 22 August 2010. Retrieved on 25 February 2012.
  4. ^ Official announcement of flights being discontinued
  5. ^ Sama Airlines destinations schedules

[edit] External links


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