Samata Angel

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Samata Angel

Samata Angel February 2011
Born Samata Elizabeth Catherine Abudulai
23 January 1983 (1983-01-23) (age 29)
Cambridge, Cambridgeshire, U.K.
Nationality English, Ghanaian
Occupation Fashion Entrepreneur, Author, Designer and Writer
Years active 2001–present
Website
SamataAngel.com

Samata Angel (born Samata Elizabeth Catherine Abudulai on 23 January 1983) is a British born Ghanaian award-winning fashion entrepreneur, author and designer. Samata's Muse womenswear clothing label has been worn by the likes of Dawn Angeliqué Richard and Jennifer Lopez with press to date including Vogue, Company, Cosmopolitan Magazine, Fashion United, Look Magazine (UK), Pride Magazine, ITN, London Lite, Fashion Africa, Red Magazine, The Daily Telegraph and Fashion Capital. Her family originates from Ghana, West Africa. Angel is CEO and Creative Director of Samata's Muse clothing label. Talent spotted while out in New York club Lotus by a member of Jennifer Lopez's design team from the Sweetface brand Samata was encouraged into a career in fashion design.

Samata went on to set up her own brand and came under the public eye when she made history to become the first British female to show during the Nolcha Fashion Week in New York and has since gone on to receive industry awards and nominations such as Cosmopolitan Magazine's Future Fashion Star of 2008, Specsavers EveryWoman in Retail Inspiration of the Year 2009 and Red Carpet Green Dress 2011 Best Dress Winner. In 2008 Samata, an ambassador for national campaign Enterprise Insight, chaired by Peter Jones (entrepreneur), published a guide book series assisting fashion designers in business startup with contributions from the likes of Nigel Barker, who Samata met in 2007 in Bryant Park, Nick Ede and Terry Mansfield.

Samata is also cited as a leading entrepreneur in a 2009 Business Studies textbook published by Folens, the UK's foremost educational publishers, being used across schools in the UK for GCSE students. Samata Angel was invited to No.10 Downing Street in October 2009 in acknowledgment of her work within the fashion industry and fashion enterprise education. As of February 2010 Samata became an ambassador for the exclusive Transatlantic Network 2020, a sustainable, multilateral network that engages with future leaders from North America, the UK, and the rest of Europe to collaboratively address global issues. Other ambassadors include Rajeeb Dey, Ben Hammersley, Marisa Catalina Casey and Alison Goldsworthy, Director of Wales' first campaigns consultancy, Task 2. In November 2010 Samata was named in the Black Women in Europe: Power List 2010.[1] As of December 2010 Samata became a member of Courvoisier's exclusive member only community, the Future 500 and launched her Official Facebook page. On February 13, 2011 was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress competition an international competition, benefiting MUSE School CA and MUSE Global, to create a dress made of sustainable materials.

Samata was flown to Los Angeles to have her own model walk the "red" (green) carpet at the Global Green pre-Oscar party on February 23 in Hollywood alongside Suzy Amis Cameron and Hollywood producer James Cameron Red Carpet Green Dress News announcement. In March 2011 Samata Angel was listed as one Red Magazine's 'One to Watch: Top 20 women under the age of 30'[2] alongside Technology and Digital Media Correspondent, UK Telegraph. On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain by initiative co-founder Rajeeb Dey where she discussed her fashion industry journey and addressed the Prime Minister David Cameron, George Osbourne, Peter Jones (entrepreneur), Doug Richard, Vince Cable and an audience of MP's, entrepreneurs and media.

In May 2011 Samata Angel was announced as the Global Campaign Director of the Red Carpet Green Dress Competition which will run at the Oscars 2012.

Contents

[edit] Biography

[edit] Early life

Samata Angel, born Samata Elizabeth Catherine Abudulai and uses the alias and industry nickname 'Angel' as her design name. She was born and raised in Cambridge, UK and is the middle daughter from two Ghanaian parents. Angel grew up in Cambridge and moved to London to obtain a Bachelor of Science in Economics, Finance and Management from Queen Mary, University of London after briefly starting a Radiography course at City University. Samata started writing short poems from a young age and was invited to perform a collection of her poetry at the Tate Modern[3] for the Surrealism and Minimalism Festival in 2006 celebrating the opening of the new Tate Modern Collection Displays which had been changed for the first time since the gallery opened in 2000.[4] She still writes spoken word and poetry in her spare time.

[edit] Fashion debut

Since moving to London from Cambridge in 2001, Samata has worked in and around the fashion industry. Samata is an autodidact fashion designer. While at university she was heavily involved in London’s fashion scene, working for boutiques and assisting backstage at fashion shows for brands such as Ugly Kids Club. While at University she secured a job as Head of PR for an international Japanese clothing label which led to a role as Head of Marketing and Sales for the label following her success in the role. She then went on to work as Head of PR for Elival Fashion Incubator, a 3-storey boutique in the King's Road area of London for under a year at the age of 23. While in this role Samata also became fashion editor of The Talent Magazine and when the boutique closed Samata set up her clothing label Samata's Muse, focused on producing clothing for women. Samata Angel cites Versace as her favourite brand, with the infamous Jungle Dress being her favourite design piece.

[edit] Achievements and career success

Samata is a prominent face on the British fashion industry and is often named a key face on the British scene.[5] Angel has been featured on global websites and in magazines and newspapers such as Vogue, Look Magazine (UK) Pride Magazine, New Nation, Concrete Loop, Fashion Capital and Fashion Africa. To date Samata counts Jenny Holloway, Terry Mansfield and Charles Thompson (Screen Nation Film & TV Awards) as her mentors. Samata Angel cites Vogue as her fashion go to resource and being featured on the website for her work with the London College of Fashion as a career highlight. Through her work in the fashion industry she has gone on to receive industry awards and nominations such as Specsavers EveryWoman in Retail Inspiration of the Year 2009 and being made the Red Carpet Green Dress 2011 Winner.

In 2007 Samata became the first British female to show during the Nolcha Fashion Week[6] and was profiled by leading black entertainment logo Concrete Loop . In 2007 Angel was made an Ambassador for Enterprise Insight, a national campaign to encourage more young women to have ideas and make them happen either through running their own business or social enterprise or by making an idea happen at work. Since 2007 Samata has worked with numerous organisations including the Arts Council of Great Britain[7] and the London College of Fashion[8] speaking to fashion design students and mentoring in the fields on fashion marketing, business and fashion enterprise.

In September 2009 Fashion entrepreneur Samata Angel donated exclusive Samata's Muse dresses and created looks for the ITV News team for the 'Newsroom's Got Talent' fundraiser, exclusively dressing the likes of Romilly Weeks, Steve Scott (journalist) and Katie Derham for an exclusive 'Grease' performance. ITV, the biggest commercial television network in the UK, and broadcaster of the most talked about television, hosted a celebrity fun filled talent night in aid of two fantastic charities; Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. Samata Angel also donated exclusive Samata's Muse dresses for the charity fundraiser.

[edit] Awards

Main article: List of awards and nominations received by Samata Angel

[edit] Fashion Journalism

During 2007, Samata was also made Fashion Editor of The Talent Magazine, a confident, young and inspiring new glossy set to promote emerging talent. Angel is rumored to have been the mastermind and creative drive behind the fashion content of the magazine which she left after its successful launch.[9][10] While working as Fashion Editor of the Talent magazine, Samata worked on putting together an issue focusing on key industry issues affecting models, fashion designers and other industry creatives.

Samata Angel and Janice Dickinson during London Fashion Week September 2010

In particular, her work on this issue impacted teen and male models Samata interview the Gregory Triplets (three brothers taking the modelling world by storm), providing information and useful guidance to protect and inform during their early career. For the front cover of the first issue of the magazine Samata styled the front cover photo shoot, using British actor Nicholas Hoult and 14-year old model Jessica Pain. The magazine was distributed nationally to 3000 casting directors, modelling agencies, production houses, directors and TV companies, in addition to 20,000 copies circulated quarterly around the UK to all newsagents, Tesco, Borders and WH Smith.

Samata Angel regularly attends London Fashion Week and also works as a freelance journalist for leading British fashion website, Fashion Capital, covering key industry events, fashion weeks, industry parties and maintaining a blog for fashion designers through the website. *Angel, Samata.[11]

[edit] Goodwill Work

In 2006 Samata contributed to an international music project backed by Amnesty International entitled Enfants Soldats with a spoken word piece entitled 'My Right to Be a Child'[12] discussing the plight of child soldiers.[13] In December 2007 Samata traveled to Sierra Leone for a music festival to raise funds for a community development project. Samata organised the fashion show element of the production, coaching models from the UK and from Sierra Leone on runway walking. Samata was responsible for recruiting celebrities and models to take part and support the event, including securing the involvement of the United Nations World Food Programme initiative CatWALK the World, Blood Diamond actor David Harewood, Screen Nation Award founder Charles Thompson, recording artist Sway DaSafo and Dawn Angelique Richard currently in multi-platinum group Diddy - Dirty Money alongside P.Diddy. Samata coached Dawn and the other models in runway walking and styled the fashion show.

As an ambassador for Enterprise Insight, Samata mentors young design students and actively encourages young people into enterprise through public speaking engagements and has spoken at a number of events including at the Leicester Square Odeon in London for ’4Entrepreneurs’, alongside Ruth Badger and Levi Roots, and at the Ministry of Justice Women's Issues Network (WIN) and Brilliant Women conference alongside Patricia Janet Scotland, Baroness Scotland of Asthal and Margaret Mountford.

[edit] Books

Samata’s work within the fashion industry has impacted and inspired a number of groups, namely fashion design students and aspiring designer, women in business, particularly of ethnic backgrounds, entrepreneurs and talented creatives. After carrying out research within the fashion industry on key industry issues Samata launched a guide book series which provides much needed business acumen to fashion design graduates. In September 2008 'Fashioning your Life - A Clothing Designer's Guide' launched providing advice in the fields of marketing, promoting, manufacturing, setting up, money management, design copyright and other important areas. Volume 1 and Volume 2 were published through Lulu and feature exclusive quotes from the likes of Nigel Barker and Nick Ede. Also listed in the book series are the top fashion schools in the world including Central Saint Martins College of Art and Design and Parsons The New School for Design. Samata is currently working on a revised version of her guide book stating " I was really proud of my first books but I have learnt a great deal about publishing and I have also developed more of an understanding of the fashion industry since then. My revised book will be combination of an educational resource alongside a lifestyle book for fashion entrepreneurs." In July 2010 Samata secured a publishing deal for her third book with Bloomsbury Publishing house.

[edit] Music

Samata Angel also uses the name Samata X for her music activities. She is a musician who has recorded with hit-producer DaVinChe.

[edit] References

Samata Angel's books are a must buy[14] Samata Angel of Samata's Muse nominated for award[15] Samata Angel interview as an up and coming design star[16] Samata Angel interview[17] Samata Angel interview[18] Samata Angel[19] Shopping Made Us Rich[20] New fashion designer profile[21] Samata's Muse in the Face of Asia[22]

[edit] Notes

  1. ^ http://networkedblogs.com/bmkvF
  2. ^ [1]
  3. ^ [2]
  4. ^ [3]
  5. ^ Hull, Rachelle (April 19, 2008), "Top Fabulous 5", Flavour Magazine: 19 
  6. ^ [4]
  7. ^ [5]
  8. ^ [6]
  9. ^ [7]
  10. ^ [8]
  11. ^ "Samata Angel for Fashion Capital", Fashion Capital, (March 2009)
  12. ^ [9]
  13. ^ [10]
  14. ^ Rule, S: "Samata Angel's must buy books", Pride magazine, November 2008.
  15. ^ Akinlose, F: "Young Entrepreneur of the Year 2008", Precious Network, page 34, November 2008
  16. ^ Jackson, S: "Samata Angel is an up and coming clothing designer", Screen Nation, page 87, Oct 2008.
  17. ^ Rule, S: "Samata Angel exclusive interview", Pride magazine, page 88, April 2008.
  18. ^ Hull, R: "Fab 5: Top Fabulous 5", Flavour magazine, page 19, April 2008.
  19. ^ Hull, R: "Samata Angel of Samata's Muse", Flavour magazine, page 34, April 2008.
  20. ^ Look magazine, page 20-21. Academic Press, March 2008.
  21. ^ Mutumba, A: "New fashion designer profile", true magazine, page 20-21. Academic Press, November 2006.
  22. ^ Asian Woman, page 29-32. Academic Press, Issue 23, Oct 2006.

[edit] External links

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