Samata at Annual Academy Awards, February 2013
Cambridge, Cambridgeshire, U.K.
|Occupation||Fashion Entrepreneur, Author, Designer and Writer|
Samata (born Samata Abudulai) on 23 January in Cambridge, UK) is a British-Ghanaian author, speaker and fashion designer currently based in London, England. As of July 2013 her book, The Fashion Designer's Resource Book, was published by Bloomsbury and has been praised by The Design Trust, ELLE and InStyle.
Samata is an autodidact fashion designer. Her womenswear clothing label has been worn by the likes of Dawn Angeliqué Richard and Jennifer Lopez with press to date including Vogue, Company, Cosmopolitan Magazine, Fashion United, Look Magazine (UK), Pride Magazine, ITN, London Lite, Fashion Africa, Red Magazine and The Daily Telegraph.
On 13 February 2011 was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress competition an international competition, benefiting MUSE School CA and MUSE Global, to create a dress made of sustainable materials. Samata was flown to Los Angeles to walk the "red" (green) carpet at the Global Green pre-Oscar party on February 23 in Hollywood alongside Suzy Amis Cameron and Hollywood producer James Cameron. In March 2011 Samata Angel was listed as one of Red Magazine's "One to Watch: Top 20 women under the age of 30",. On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain where she discussed her fashion industry journey and addressed the Prime Minister David Cameron, George Osbourne, Peter Jones (entrepreneur), Doug Richard, Vince Cable and an audience of MPs, entrepreneurs and media.
She is married to Jonathan Pattinson.
Samata was born Samata Abudulai and occasionally uses the alias and industry nickname "Angel", the middle daughter of two Ghanaian parents she was born into one of the country's aristocratic families; her paternal grandfather was the tribal chief, Yo Naa Abdulai III of the Dagomba people.
Samata went on to set up her own brand and came under the public eye when she made history by becoming the first British female to show during the Nolcha Fashion Week in New York [dead link] and she has since gone on to become the Red Carpet Green Dress 2011 Best Dress Winner. [
In 2007 Samata became the first British female to show during the Nolcha Fashion Week. Since 2007 Samata has worked with numerous organisations including the Arts Council of Great Britain and the London College of Fashion speaking to fashion design students and mentoring in the fields on fashion marketing, business and fashion enterprise.
In September 2009 fashion entrepreneur Samata Angel created looks for the ITV News team for the "Newsroom's Got Talent" fundraiser, exclusively dressing the likes of Romilly Weeks, Steve Scott (journalist) and Katie Derham for an exclusive Grease performance.
During 2007, Samata was also made Fashion Editor of The Talent Magazine, a glossy set to promote emerging talent. For the front cover of the first issue of the magazine Samata styled the front cover photo shoot, using British actor Nicholas Hoult and 14-year-old model Jessica Pain. Samata has since written articles on fashion trends, industry news and sustainability for The Guardian, Cision, Vogue UK and InStyle.
In 2006 Samata contributed to an international music project backed by Amnesty International entitled Enfants Soldats with a spoken-word piece entitled "My Right to Be a Child", discussing the plight of child soldiers. In December 2007 Samata travelled to Sierra Leone for a music festival to raise funds for a community development project.
Samata mentors young design students and actively encourages young people into enterprise through public speaking engagements and has spoken at a number of events including at the Leicester Square Odeon in London for ’4Entrepreneurs’, alongside Ruth Badger and Levi Roots, and at the Ministry of Justice Women's Issues Network (WIN) and Brilliant Women conference alongside Patricia Janet Scotland, Baroness Scotland of Asthal and Margaret Mountford.
In July 2010 Samata secured a publishing deal for her book, The Fashion Designer's Resource Book which was published in February 2013  with Bloomsbury Publishing house. The book has been named a 'must-buy' by fashion magazine InStyle, Ell.
Samata Angel's books are a must buy Samata Angel of Samata's Muse nominated for award Samata Angel interview as an up-and-coming design star Samata Angel interview Samata Angel interview Samata Angel New fashion designer profile "Samata's Muse in the Face of Asia"
- "Red's Hot Women: 20 Under 30 Awards / 20 under 30".
- Nolcha Fashion Week.
- British Council.
- "LCF: Inside the Industry", UAL, 10 November 2010.
- Enfants Soldats.
- Rule, S.: "Samata Angel's must buy books", Pride magazine, November 2008.
- Akinlose, F.: "Young Entrepreneur of the Year 2008", Precious Network, p. 34, November 2008.
- Jackson, S.: "Samata Angel is an up and coming clothing designer", Screen Nation, p. 87, Oct 2008.
- Rule, S.: "Samata Angel exclusive interview", Pride magazine, p. 88, April 2008.
- Hull, R.: "Fab 5: Top Fabulous 5", Flavour magazine, p. 19, April 2008.
- Hull, R.: "Samata Angel of Samata's Muse", Flavour magazine, p. 34, April 2008.
- Mutumba, A.: "New fashion designer profile", true magazine, pp. 20-21. Academic Press, November 2006.
- Asian Woman, pp. 29-32. Academic Press, Issue 23, October 2006.