Samata Angel

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Samata Angel
Samata Angel at Annual Academy Awards, February 2013.jpg
Samata at Annual Academy Awards, February 2013
Born Samata Abudulai
(1984-01-23) 23 January 1984 (age 30)
Cambridge, Cambridgeshire, England
Nationality British
Occupation Fashion entrepreneur, author, designer, writer
Years active 2001–present

Samata (born Samata Abudulai) on 23 January 1984 in Cambridge, England) is an English author, speaker and fashion designer currently based in London, England. As of July 2013 her book, The Fashion Designer's Resource Book, was published by Bloomsbury and has been praised by The Design Trust, ELLE[1] and InStyle.[2]

Samata is an autodidact fashion designer. Her womenswear clothing label has been worn by the likes of Dawn Angeliqué Richard and Jennifer Lopez with press to date including Vogue, Company, Cosmopolitan Magazine, Fashion United, Look Magazine, Pride Magazine, ITN, London Lite, Fashion Africa, Red Magazine and The Daily Telegraph.

On 13 February 2011 was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress competition an international competition, benefiting MUSE School CA and MUSE Global, to create a dress made of sustainable materials.[3] Samata was flown to Los Angeles to walk the "red" (green) carpet at the Global Green pre-Oscar party on 23 February in Hollywood alongside Suzy Amis Cameron and Hollywood producer James Cameron. In March 2011 Samata Angel was listed as one of Red Magazine's "One to Watch: Top 20 women under the age of 30",.[4] On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain where she discussed her fashion industry journey and addressed the Prime Minister David Cameron, George Osbourne, Peter Jones, Doug Richard, Vince Cable and an audience of MPs, entrepreneurs and media.[5]

She is married to Jonathan Pattinson.[citation needed]


Samata was born Samata Abudulai and occasionally uses the alias and industry nickname "Angel",[citation needed] the middle daughter of two Ghanaian parents she was born into one of the country's aristocratic families; her paternal grandfather was the tribal chief, Yo Naa Abdulai III of the Dagomba people.[citation needed]

Fashion debut[edit]

Samata went on to set up her own brand and came under the public eye when she made history by becoming the first British female to show during the Nolcha Fashion Week in New York[6] and she has since gone on to become the Red Carpet Green Dress 2011 Best Dress Winner. [

In 2007 Samata became the first British female to show during the Nolcha Fashion Week.[7] Since 2007 Samata has worked with numerous organisations including the Arts Council of Great Britain[8] and the London College of Fashion[9] speaking to fashion design students and mentoring in the fields on fashion marketing, business and fashion enterprise.

In September 2009 fashion entrepreneur Samata Angel created looks for the ITV News team for the "Newsroom's Got Talent" fundraiser, exclusively dressing the likes of Romilly Weeks, Steve Scott (journalist) and Katie Derham for an exclusive Grease performance.[10]

Fashion journalism[edit]

During 2007, Samata was also made Fashion Editor of The Talent Magazine, a glossy set to promote emerging talent. For the front cover of the first issue of the magazine Samata styled the front cover photo shoot, using British actor Nicholas Hoult and 14-year-old model Jessica Pain.[11] Samata has since written articles on fashion trends, industry news and sustainability for The Guardian,[12] Cision,[13] Vogue UK[14] and InStyle.

Goodwill work[edit]

In 2006 Samata contributed to an international music project backed by Amnesty International entitled Enfants Soldats with a spoken-word piece entitled "My Right to Be a Child",[15] discussing the plight of child soldiers.[16] In December 2007 Samata travelled to Sierra Leone for a music festival to raise funds for a community development project.

Samata mentors young design students and actively encourages young people into enterprise through public speaking engagements and has spoken at a number of events including at the Leicester Square Odeon in London for '4Entrepreneurs', alongside Ruth Badger and Levi Roots, and at the Ministry of Justice Women's Issues Network (WIN) and Brilliant Women conference alongside Patricia Janet Scotland, Baroness Scotland of Asthal and Margaret Mountford.


In July 2010 Samata secured a publishing deal for her book, The Fashion Designer's Resource Book which was published in February 2013[17] with Bloomsbury Publishing house. The book has been named a 'must-buy' by fashion magazine InStyle, The Design Trust and Elle.[18]

Fashion Industry Awards[edit]

Year Recipient Award Result
2006 UK Urban Fashion Awards Best Couture Line 2006 – Samata's Muse Won
2006 British Female Inventor and Innovator Network Exceptionally Creative – Samata Angel Nominated
2007 UK Urban Fashion Awards Best Womenswear Line – Samata's Muse Nominated
2007 Aristoc Ultra Woman on the Year – Samata Angel[19] Nominated
2008 Cosmopolitan Magazine Future Fashion Star of 2008 – Samata Angel Nominated
2008 Precious Young Entrepreneur of Year 2008 – Samata Angel Won
2009 Scottish Widows Entrepreneur of the Year 2009 – Samata Angel[20] Nominated
2009 Specsavers EveryWoman in Retail Inspiration of the Year – Samata Angel[21] Nominated
2009 BEFFTA Awards Best Female Designer 2009 – Samata Angel Nominated
2009 BEFFTA Awards Best Young Designer 2009 – Samata Angel Won
2011 Red Carpet Green Dress Best Designer 2011 – Samata Angel Won