San Diego County Fair
The San Diego County Fair (formerly called the Del Mar Fair) is a county fair held every summer at the Del Mar Fairgrounds in Del Mar, California. The fair is a major draw for San Diego County residents; in recent years, attendance figures have risen above a million annually, reaching a record attendance of 1,412,113 in 2011. San Diego county fair only opens in the early summer. Again in 2012, under the theme "Out of this world," The San Diego County fair broke another record attendance with 1,517,508 guests.
The fair began in 1880 as an agricultural fair. The location moved from place to place for several years, finally settling on the Del Mar Fairgrounds when it opened in 1936.
In 1954, the fair's name was changed to the Southern California Exposition and San Diego County Fair. In 1970, this was shortened to the Southern California Exposition. The fair was again renamed in 1984 to the Del Mar Fair, which lasted until 2002 when the name San Diego County Fair was reinstated. It is sometimes still referred to as the "Del Mar Fair" by locals.
Fairest of the Fair
From 1936 through 2003 the fair included a beauty pageant. The winner was originally called Queen of the Fair; in 1947 the title was changed to Fairest of the Fair. The winner and her "court of lovelies" were featured at the fair and in public appearances throughout the year. In 2004 the pageant was discontinued due to high costs and legal wrangling over a disqualified entry in 2003. The best known winner of the Fairest of the Fair pageant was the 1958 winner, a La Jolla High School student named Raquel Tejada, better known as actress Raquel Welch.
For decades the official greeter and host of the fair was Don Diego, a smiling caballero portrayed by Spanish actor Tommy Hernandez from 1947 until his death in 1984. The character was based on a real person, Don Diego Alvarado, whose family had a large land grant in the Del Mar area during the late 1800s; Alvarado was known for his grand parties and was regarded as the local symbol of a gracious host. Dressed in a huge sombrero, embroidered tunic and trousers, and boots, and toting a guitar, Hernandez promoted the fair as its goodwill ambassador. He escorted the Fairest of the Fair and other celebrities, and personally greeted ordinary fairgoers with a "Bienvenidos Amigos!" ("Welcome, Friends)".
After Hernandez' death the fair board decided to retire the character rather than try to replace Hernandez, who they felt had been uniquely qualified for the role of Don Diego. A 16-foot bronze statue of Hernandez as Don Diego, created by artist Maher Morcos, now stands at the fair's main entrance. The fair established a scholarship fund in 1986, the Don Diego fund, in his honor.
The fair features many musical and talent performances from artists of varying notability, from nationally known acts on the infield stage to local professionals to amateur groups. There are dozens of contests ranging from agricultural efforts to cooking to flower arranging.
As with many county fairs, animal exhibits are abundant. There are also two buildings full of commercial exhibits. There are exhibits featuring San Diego County's heritage, as well as exhibits specially designed for the fair's theme, which changes annually, making the fair somewhat different each year. The theme for 2010 was "Taste the Fun". The 2011 theme is "Race to the Fair".
Children and students are honored in the Kids' Best and Student Showcase displays, which feature artwork created by students ranging from kindergarten through community college. School yearbooks are displayed as well as woodworking, photography, and art projects constructed by high school students. All ages can display their talents in exhibits such as Design in Wood, photo and art shows, and Home and Hobby. Each day features a particular city or town in San Diego County.
Food also is a feature of the fair, with more than 100 food booths. There are many fair classics as well as other interesting or outrageous creations such as beef sundaes, fried Twinkies, and apple fries. Something new is added every year, such as fried cola in 2007, chocolate bacon in 2009, and fried butter in 2010.
With an average daily attendance of more than 50,000, it was the fifth largest fair in the United States in 2007, surpassed in attendance only by the State Fair of Texas, Houston Livestock Show and Rodeo, Minnesota State Fair and the Los Angeles County Fair.
Date and location
The fair is generally held from the second week of June through the Fourth of July, and is usually closed on Mondays.
- "Attendance Milestones". San Diego County Fair. Retrieved 2012-06-08.
- San Diego Union Tribune, March 19, 2006
- North County Times, June 25, 2006
- Los Angeles Times, May 24, 1985
- San Diego Fair:Don Diego Fund
- KPBS News, July 5, 2010