Sandi Bachom
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| Sandi Bachom | |
|---|---|
| Born | Sandra Ann Bachom October 14, 1944 Washington D.C., US |
| Occupation | Producer, filmmaker, digital activist, new media maven, lecturer, author |
| Website | |
| sandibachom.com | |
Sandi Bachom (born 1944) is an American film producer, documentary filmmaker, digital activist, author, lecturer and social media maven. She has created hundreds of award winning digital films with millions of YouTube views. Bachom grew up in Hollywood and is based in New York City.
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[edit] Early life
Growing up in Hollywood, California, under the Hollywoodland sign, her parents worked for Walt Disney Animation Studios during the “Golden Years” (1939) where her father, Jack Bachom (1920–1961), was a film editor and her mother, Dorothy Higgins, was an airbrush artist, working on such films as Bambi, Pinocchio. Dumbo and Fantasia. Her father went on to be a film editor in the early days of television, on Alfred Hitchcock Presents, Leave It To Beaver, Grouch Marx’s You Bet Your Life, Hey Mulligan with Mickey Rooney and the feature films, Bob Hope's Alias Jesse James, Fun and Fancy Free. In the late 1950s, he was a producer for Bob Hope’s USO Christmas Shows and directed Stan Freberg’s first commercials. Her mother Dorothy was an airbrush artist for Howard Hughes and created greeting cards for Buzza-Cardoza and owned her own advertising agency in the 1950s giving Jay Chiat his first job as a copywriter. Her uncle Clair Higgins was cameraman on the Lawrence Welk Show, Space Patrol, Ernie Kovacs and Soupy Sales, he had the very first mobile video tape truck and did all the Ralph Williams Ford commercials, shooting 40 in a day.
Sandi graduated from Newport Harbor High School in 1962 and attended Orange Coast College and Fullerton College. She was involved in the Orange County folk scene in the 1960s and was a telephone operator, surfer and folksinger before moving to New York City in 1967.
[edit] Career
Beginning her career in advertising as an assistant producer at Young & Rubicam in the late 1960s, she has remained an award winning producer of television commercials, for hundreds of clients such as Pepsi, GE, Apple, Miller Brewing, HBO, Kodak, Dupont, Parfums Stern, Revlon, Southwest Airlines, Coke, Dr Pepper, Yoo-Hoo and Moviefone. She has won every industry award, two Bronze Cannes Lions, Silver Clio, Addy's, Andy's, One Show, Creativity Magazine, Ad Age and Adweek's Best Spots, including a Gold Cannes Lion for the Pepsi MC Hammer “Switch” spot voted one of Ad Age’s “50 Best Commercials of All Time." She was an Executive producer at BBDO, Backer Spielvogel, Young & Rubicam, McCann Erickson, NY Ayer. She was Director of Broadcast Production at Mad Dogs & Englishmen where she produced Moviefone trailers appearing in theaters and produced for every major advertising agency in the country spanning 3 decades and worked on the 1988 Dukakis for President Campaign, she has filmed on location in the UK, Paris, Rome, Ireland, Italy, the Caribbean, Morocco, Portugal, Japan and Australia. An early adapter of new media, she was creator of an electronic relational database, GetReel Inc, sold to hundreds of advertising agencies in the late 1980s as well as SpotCheck, distributed by the Creative Blackbook.
As cinematographer and editor, she has created hundreds of short films, “Schlockumentaries”, which have been viewed millions of times on YouTube, Current TV and the web. She is a regular contributor and VC2 Producer for Al Gore’s Emmy winning Current TV where she won the first Current TV/IFP Award for her three minute "pod", “Telling Jokes In Auschwitz” and "Shadow Boxer" was viewer voted to #1 by the Current TV community. Her films have appeared in the Cannes Short Film Corner, Current TV/IFP Festival, My Hero Film Festival, Dingle Film Festival, The Fighting Irishman Exhibit in New York and Omagh, Ireland and Action On Film Festival and the PBS Reel 13 Short Film Festival and has an imdb page. She is Director and Cinematographer of concert DVD "Kenny Vance and the Planotones: Live" and has shot hundreds of music videos and live music performances to be used in Electronic Press Kits (EPK's) for artists such as Diana Ross, Dr John, Les Paul, Steve Tyrell, Patti Austin, Marilyn Maye, Jay & The Americans, Kenny Vance & The Planotones, Mojo Mancini, Toph-e & The Pussycats, Gerdes Folk City 50th Reunion, 6th Annual Washington Square Park Reunion, Terry Silverlight, Garland Jeffreys and hundreds more, she directed and was cinematographer on the documentary Old Marxists Never Die about Sidney Gluck. She interviews the early Alzheimer's patients of the Stein Senior Center for her series, "This Is My Story."
She is the author of three books published by Hazelden. Denial Is Not A River in Egypt in its 8th printing, The Wrath of Grapes and Hell in the Hallway and received the Veritas Villa 30th Anniversary Award for her writings helping the chemically dependent and their families. She lectured at Texas Tech University to the College for Mass Communications on New Media[1] as well as the College for Addiction and Recovery regarding her books, a frequent guest on Fox & Friends, ABC News Now, CNN and MSNBC as a Digital Activist with her man on the street interviews, as well as hundreds of radio shows about her books. She lectures on New Media and the NING social networks and content she creates as well as her books. When Manny’s Music, "the greatest music store in the world" closed after 74 years, she created, “Manny’s Virtual Wall” which was profiled in The New Yorker,[2] hundreds of interviews include, Paul Simon, James Taylor, Bucky Pizzarelli, Tim Robbins, Leslie West, Les Paul, Henry Goldrich, Kreskin, Twisted Sister, Blues Travelers. Articles about her work have appeared in The New York Times, Crain’s Business Week, The New York Press, The New York Observer and the Irish Sunday Tribune.
Sandi is co-CEO of New Fusion Communications LLC producing concert series for use in theater screenings and co-creator of The Greenwich Village Music Festival 2012.
Filmed the Occupy Wall Street movement from the first week with 60 hours of HD video posting on YouTube where she has over one million views.
[edit] Bibliography
- Bachom, Sandi (1998) Denial Is Not A River In Egypt. Hazelden Publishing ISBN 1568381883
- Bachom, Sandi (2000) The Wrath of Grapes. Hazelden Publishing ISBN 1568385528
- Bachom, Sandi (2007) Hell in the Hallway. Hazelden Publishing ISBN 1592853684
[edit] References
- ^ Hoover, Brittany. "Sandi Bachom - a self-proclaimed "New Media Maven"". Texas Tech University. http://www.depts.ttu.edu/masscom/Publications/Mass%20Communicator/sandibachom.php. Retrieved January 27, 2012.
- ^ Seabrook, John (May 18, 2009). "The Wall". The New Yorker. http://www.newyorker.com/talk/2009/05/18/090518ta_talk_seabrook. Retrieved January 27, 2012.
