NHS, Inc.

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NHS, Inc.
Type Private
Industry Retail
Founded 1973
Headquarters Santa Cruz, California
United States
Products Apparel
Sporting Equipment
Website www.nhs-inc.com

NHS, Inc. is a United States skateboard distribution company based in Santa Cruz, California.[1] The company distributes the following brands: Santa Cruz, Creature, Independent Truck Co., Krux, Flip Skateboards, Ricta, Mob Grip, OJs, StrangeNotes.com, designarium, Bullet, Skateboarding Is Not A Crime, Nor Cal and Bern.

NHS's main products are skateboard-related,[2] but the company also manufactures snowboarding[1][3] and surfing equipment.[4]

History[edit]

As of October 2013, the Santa Cruz brand, distributed by NHS, is the oldest continuous skateboard company in the world.[5]

Teams[edit]

Santa Cruz Skateboards[edit]

Professional team[edit]

  • Shuriken Shannon
  • Emmanuel Guzman
  • Justin Strubing
  • Sid Melvin

Vert team[edit]

  • Jason Jessee
  • Tom Knox
  • Eric Dressen
  • Steve "Salba" Alba

Amateur team[edit]

  • Mikey Curtis
  • Josh Borden
  • Travis Erickson
  • Cody Chapman
  • Ethan Kessinger

Past professional team members[edit]

Screaminghand-tee.png
"Screaming Hand" Logo
Santacruz logo.jpg
Additional Logo

[edit]

The "Screaming Hand", designed by Jim Phillips Sr. in 1973, is the main logo of the Santa Cruz brand.[6] The logo has become a skateboarding icon and is recognized widely throughout the skateboarding community—as of February 2013, Phillips's son Jimbo also designs artwork for the Santa Cruz brand.

A controversy arose in February 2013, following the appearance of designs very similar to the Phillips's on clothing designed by Jeremy Scott. The clothes were featured at Scott's New York, US fashion show, held on February 13, 2013, and resulted in an outcry from Santa Cruz artists, as well as the skateboarding sub-culture. In response, Denike stated to the media:

We had never heard of Jeremy Scott until it was brought to our attention. It's obvious to us, the Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr. Scott. We are discussing this with our legal team to determine our next steps.[7]

Creature[edit]

Fiends[edit]

  • David Gravette
  • Taylor Bingaman
  • Al Partenan
  • Darren Navarette
  • Willis Kimbel
  • Stu Graham
  • Devin Appelo
  • Sean Conover
  • Adam Effertz
  • Sam Hitz
  • Neil Heddings
  • Truman Hooker
  • Alex Horn
  • Adrian Mallory
  • Silent Mike
  • Ryan Reyes
  • Chris Russell

References[edit]

  1. ^ a b (May 21–27, 1998.) "Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker" from Metro Santa Cruz, published by Metro Newspapers. Accessed September 2011.
  2. ^ "Decks". Santa Cruz. Retrieved 2011-04-12. 
  3. ^ "17 SNOWBOARDS FOUND". NHS, Inc. 21 April 2014. Retrieved 21 April 2014. 
  4. ^ "Home". NHS, Inc. 2014. Retrieved 21 April 2014. 
  5. ^ "SANTA CRUZ SKATEBOARDS OPENS A MUSEUM CELEBRATING 40 YEARS IN BUSINESS". ESPN X Games. ESPN Internet Ventures. 5 October 2013. Retrieved 11 October 2013. 
  6. ^ "Members". Santa Cruz Team. Retrieved 2011-04-12. 
  7. ^ Wallace Baine (22 February 2013). "Designer Jeremy Scott accused of plagiarizing work of Santa Cruz artists Jim and Jimbo Phillips". Santa Cruz Sentinel. Retrieved 11 October 2013. 

External links[edit]