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Satisfaction with Life Index

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World map indicating world happiness

The Satisfaction with Life Index was created by Adrian G. White, an Analytic Social Psychologist at the University of Leicester, using data from a metastudy.[1] It is an attempt to show life satisfaction in different nations.

In this calculation, subjective well being correlates most strongly with health (.7), wealth (.6), and access to basic education (.6). [2] [3] [4]

This is an example of directly measuring happiness—asking people how happy they are—as an alternative to traditional measures of policy success such as GDP or GNP. Some studies suggest that happiness can be measured effectively.[5][6]

This Index however,is not solely based on directly asking "how people feel",but also in its social and economical development.

Contents

[edit] Satisfaction Index

The customer satisfaction index represents the overall satisfaction level of that customer as one number, usually as a percentage. Plotting this satisfaction index of the customer against a time scale shows exactly how well the the supplier is accomplishing the task of customer satisfaction over a period of time.

[edit] International Rankings 2006

Rank Country SWL Rank Country SWL
1  Denmark 273.5 90  Japan 206.67
2  Switzerland 273.33 91  Yemen 206.67
3  Austria 260 92  Portugal 203.33
4  Iceland 260 93  Sri Lanka 203.33
5  The Bahamas 256.67 94  Tajikistan 203.33
6  Finland 256.67 95  Vietnam 203.33
7  Sweden 256.67 96  Iran 200
8  Bhutan 253.33 97  Comoros 196.67
9  Brunei 253.33 98  Croatia 196.67
10  Canada 253.33 99  Poland 196.67
11  Ireland 253.33 100  Cape Verde 193.33
12  Luxembourg 253.33 101  Kazakhstan 193.33
13  Costa Rica 250 102  South Korea 193.33
14  Malta 250 103  Madagascar 193.33
15  Netherlands 250 104  Bangladesh 190
16  Antigua and Barbuda 246.67 105  Republic of the Congo 190
17  Malaysia 246.67 106  The Gambia 190
18  New Zealand 246.67 107  Hungary 190
19  Norway 246.67 108  Libya 190
20  Seychelles 246.67 109  South Africa 190
21  Saint Kitts and Nevis 246.67 110  Cambodia 186.67
22  United Arab Emirates 246.67 111  Ecuador 186.67
23  United States 246.67 112  Kenya 186.67
24  Vanuatu 246.67 113  Lebanon 186.67
25  Venezuela 246.67 114  Morocco 186.67
26  Australia 243.33 115  Peru 186.67
27  Barbados 243.33 116  Senegal 186.67
28  Belgium 243.33 117  Bolivia 183.33
29  Dominica 243.33 118  Haiti 183.33
30  Oman 243.33 119  Nepal 183.33
31  Saudi Arabia 243.33 120  Nigeria 183.33
32  Suriname 243.33 121  Tanzania 183.33
33  Bahrain 240 122  Benin 180
34  Colombia 240 123  Botswana 180
35  Germany 240 124  Guinea-Bissau 180
36  Guyana 240 125  India 180
37  Honduras 240 126  Laos 180
38  Kuwait 240 127  Mozambique 180
39  Panama 240 128  Palestinian Authority 180
40  Saint Vincent and the Grenadines 240 129  Slovakia 180
41  United Kingdom 236.67 130  Myanmar 176.67
42  Dominican Republic 233.33 131  Mali 176.67
43  Guatemala 233.33 132  Mauritania 176.67
44  Jamaica 233.33 133  Turkey 176.67
45  Qatar 233.33 134  Algeria 173.33
46  Spain 233.33 135  Equatorial Guinea 173.33
47  Saint Lucia 233.33 136  Romania 173.33
48  Belize 230 137  Bosnia and Herzegovina 170
49  Cyprus 230 138  Cameroon 170
50  Italy 230 139  Estonia 170
51  Mexico 230 140  Guinea 170
52  Samoa 230 141  Jordan 170
53  Singapore 230 142  Syria 170
54  Solomon Islands 230 143  Sierra Leone 166.67
55  Trinidad and Tobago 230 144  Azerbaijan 163.33
56  Argentina 226.67 145  Central African Republic 163.33
57  Fiji 223.33 146  Republic of Macedonia 163.33
58  Israel 223.33 147  Togo 163.33
59  Mongolia 223.33 148  Zambia 163.33
60  São Tomé and Príncipe 223.33 149  Angola 160
61  El Salvador 220 150  Djibouti 160
62  France 220 151  Egypt 160
63  Hong Kong 220 152  Burkina Faso 156.67
64  Indonesia 220 153  Ethiopia 156.67
65  Kyrgyzstan 220 154  Latvia 156.67
66  Maldives 220 155  Lithuania 156.67
67  Slovenia 220 156  Uganda 156.67
68  Republic of China 220 157  Albania 153.33
69  East Timor 220 158  Malawi 153.33
70  Tonga 220 159  Chad 150
71  Chile 216.67 160  Côte d'Ivoire 150
72  Grenada 216.67 161  Niger 150
73  Mauritius 216.67 162  Eritrea 146.67
74  Namibia 216.67 163  Rwanda 146.67
75  Paraguay 216.67 164  Bulgaria 143.33
76  Thailand 216.67 165  Lesotho 143.33
77  Czech Republic 213.33 166  Pakistan 143.33
78  Philippines 213.33 167  Russia 143.33
79  Tunisia 213.33 168  Swaziland 140
80  Uzbekistan 213.33 169  Georgia 136.67
81  Brazil 210 170  Belarus 133.33
82  China 210 171  Turkmenistan 133.33
83  Cuba 210 172  Armenia 123.33
84  Greece 210 173  Sudan 120
85  Nicaragua 210 174  Ukraine 120
86  Papua New Guinea 210 175  Moldova 116.67
87  Uruguay 210 176  Democratic Republic of the Congo 110
88  Gabon 206.67 177  Zimbabwe 110
89  Ghana 206.67 178  Burundi 100

[edit] See also

[edit] References

  1. ^ White, A. (2007). A Global Projection of Subjective Well-being: A Challenge To Positive Psychology? Psychtalk 56, 17-20. The data on SWB and SWLS were extracted from a meta-analysis by Marks, Abdallah, Simms & Thompson (2006).
  2. ^ le.ac.uk[dead link]
  3. ^ University of Leicester (2006, November 14). "Psychologist Produces The First-ever 'World Map Of Happiness'." ScienceDaily. Accessed July 23, 2011.
  4. ^ BBC News (28 July 2006) "Denmark 'Happiest place on earth'". BBC News. Accessed 23 July 2011.
  5. ^ Pink, Daniel H. (December 2004) "The True Measure of Success" Wired.com Accessed 23 July 2011.
  6. ^ Brittan, Samuel (22 November 2001) "Happiness is not enough" Templeton Lecture Inst. of Economic Affairs. Accessed 23 July 2011.

Marketing management 12th edition by Philip Kotler, Kevin Keller, Prentice Hall, 2006.

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