Saturn (store)
- Not to be confused with the Saturn Corporation.
Saturn is a German chain of electronics stores, now found in several European countries. Saturn sells household appliances, home entertainment, and media such as CDs and DVDs. With Media Markt it constitutes MediaSaturn Holding, owned by the German retail trade company METRO. It is known for its slightly coarse German-language advertising slogan "Geiz ist geil!" ("Stinginess is cool!" In German, "geil" can also mean "horny").
With around 128 stores Saturn is one of the big players in German electronics retail business. It also has 13 stores in Austria, 15 in Poland, 4 in Hungary, 10 in Spain, 16 in Italy, 36 in France, 6 in Belgium, 2 in Luxembourg, 2 in Russia, 8 in the Netherlands, 5 in Greece and 3 in Turkey.
In 2003 Saturn and Apple Inc. signed a contract for a "store-in-store" concept, allowing consumers to purchase Apple products in special sections of some branch stores.
