Saxa (food product)
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Saxa is a brand of salt and pepper in the United Kingdom and Australia. Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]
Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]
[edit] References
- ^ Simon Bowers. "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". The Guardian. http://www.guardian.co.uk/business/2005/jun/17/8. Retrieved 2012-01-12.
- ^ "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. http://www.middlewich-heritage.org.uk/salt-and-canal.html. Retrieved 2012-01-12.
- ^ Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. http://menmedia.co.uk/tamesideadvertiser/news/s/529922_fury_at_loss_of_jam_jobs. Retrieved 2012-01-12.
- ^ Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". The Independent. http://www.independent.co.uk/news/business/news/tomkins-loses-bunstoguns-tag-with-sale-of-rhm-to-doughty-hanson-708307.html. Retrieved 2012-01-12.
- ^ Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing 11 (3): 18-32.
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