Saxa (food product)

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Saxa salt

Saxa is a brand of salt and pepper in the United Kingdom and Australia. Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]

Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]

References[edit]

  1. ^ Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". London: The Guardian. Retrieved 2012-01-12. 
  2. ^ "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12. 
  3. ^ Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12. 
  4. ^ Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". London: The Independent. Retrieved 2012-01-12. 
  5. ^ Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing 11 (3): 18–32. doi:10.1108/07363769410065445.