Say Anything is the fourth full-length and self-titled studio album by American rock band Say Anything, after originally being scheduled to be released through RCA Records on October 13, 2009, it was delayed to November 3. Say Anything frontman Max Bemis posted a blog entry on the band's official site on July 30 announcing its release, and said the album "literally defines everything about the band we've built so far." Max Bemis confirmed through Twitter, on June 21, that the first single from the album will be "Hate Everyone". The single was released on August 25. The second single from the album was "Do Better."  On September 15, 2009 the song "Property" from the upcoming album was made available to fans who signed up for the Say Anything official mailing list on the band's official website. The complete album was uploaded to the band's Myspace page on October 29, 2009.
In an online chat with fans on March 14, 2008, Max Bemis stated that the band has plans to record a new record called This Is Forever. He said it will be "about God and how we relate to him."AbsolutePunk reported on August 1, 2008, that J Records "picked up the option for Say Anything's next release." On November 10, Bemis announced that the focus of the fourth album changed and the new record will be self-titled. He noted that the album, which will be released in 2009, will ask "what the point of all of it was."
Though Max has explained that he was very proud of In Defense of the Genre, he described it as being more of an "homage to sort of a lot of the bands that we liked and, like, a style that we respected." He then explained that the new album would be "more concise and would be a bit more original, I want to say, and sort of pop out like ...Is a Real Boy did." He also explained that this CD has both the catchiest and most mature songs they've ever recorded and called it a "step forward."
During a concert at the College of Saint Rose in Albany, New York on April 25, 2009, Max Bemis proclaimed to the crowd that the newest album titled "Say Anything" is complete, and will be released "early summer," after stating that he was married two weeks prior to the event on April 4, 2009.
According to Say Anything's In Studio website, on May 21, 2009, Max posted a blog entry stating "I just wanted to let you guys know we’re done recording our new record, entitled "Say Anything", and we’re moving into the mixing phase. It should be out this fall. This record is kind of a new start, or at least a new phase in the Say Anything story."
Max Bemis stated on his Twitter that the next single from the album would be "Do Better" and that Say Anything will debut their live performance of "Do Better" on the Angels and Airwaves Spring Tour 2010. "Do Better" debuted on April 5, 2010 at The Warfield in San Francisco.