Scallie or Scally, is also short for Scallywag, a term used as a name of a UK subculture of working class youth who had adopted a street fashion including the wearing of branded sportswear often with a baseball cap and with a hoodie worn down, not covering the face.
The word's origins lie in the Irish language. It is short for scallywag, which comes from an old Irish word for drudge or farmservant – sgaileog. It is a word which appears to be in common use within towns that have historic Irish communities, for example Knowsley, Liverpool, Manchester, Salford, St. Helens and Warrington. In Liverpool it is sometimes abbreviated to "scall". As one leaves the industrial belt of the Mersey and Irwell valleys the word appears to have been replaced by chav.
Scalie also skellie is 18th and 19th century Scots and means squinting, squint-eyed or lop-sided, awry. In the 20th century it could mean an error, going astray. 
The evolution of the scally
Although the adoration of brand name clothing stems from the Northern Soul scene, it is generally regarded that the first scallies were supporters of Liverpool F.C. who stood on the Anfield Road terrace end of their football stadium. The earliest occurrence of this new fashion trend was evident in the spring of 1977 where Adidas Samba footwear and Adidas t-shirts became en vogue with the Liverpool youth.
By the August 1977 Charity Shield game between Liverpool and Manchester United, Liverpool and Manchester United fans were noticeable with their new look - compared to Londoners who still dressed in the typical airwear 1970s look accompanied by wearing the respective colours of their teams.
By the 1980s, the 'Liverpool look' (it was rarely called scally back then) went overground and its 'look' was fed by travelling football fans who returned from Everton and Liverpool games in Europe with designer sports goods.
The 1990s saw a pivotal change in the characteristics of the scally with national re-invention through the comedy sketches by Harry Enfield. His tracksuit-wearing characters "the Scousers", with their phrases such as "calm down, calm down!" and "eh, eh, eh!", gave the scally a perhaps unwelcome national media exposure that, ironically, the Liverpool youth began to imitate.
The decade also saw footballers merge into the popular culture scene and sporting stars like Robbie Fowler and Steve McManaman were oft labelled by the British media as being scally characters as well as Spice Boys, lending the term an air of innuendo and hedonism.
In January 2008, Liverpool's opening Capital of Culture event featured an appearance by Riuven, a Scally rapper, whose songs reflect many aspects of scally life, notably pot smoking. Like The Streets, Riuven treads a fine line between reality and parody.
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