On July 4, 2007, the band posted a picture on their MySpace page saying "it begins..." , and there was much speculation as to what that may have meant. On the same day, the band released more information about the album, as well as the first single from it, "Faces", on their Myspace page. "The Deep End" was the second single released from the album, on August 26, 2008 with an accompanying music video. The song "Snake Devil" was released as a digital single on iTunes on October 26, 2008, and was an iTunes' "Single of the Week".
The album peaked at #80 on the Billboard 200 in the US. This was the band's last album before their break-up in 2010.