Educators in primary and secondary education often associate proper behavior with school spirit, especially in the context of situations when students are outside the school itself. Because student behavior reflects on the school, representing it well shows a degree of student investment in their institution's good name. This definition of school spirit is closely associated with good sportsmanship among students and their families at sporting events and is loosely based upon encouraging each other.
In the United States, an event closely associated with school spirit called a pep rally is held during or after school hours. Seasonal sports teams are usually recognized. These are held generally before a varsity-level sports game. Other participants are JROTC, Cheerleaders and marching band or pep band.