School Boy Records is an American record label established in 2007 by Scooter Braun through his School Boy Entertainment, part of SB Projects, a full-service entertainment and marketing company encompassing a wide range of ventures including Raymond Braun Media Group, SB Consulting, SB Management, and Sheba Publishing. The label has a special business arrangement with Universal Music Group. School Boy Records' success came with the signing of Asher Roth and his single "I Love College" followed by Roth's debut album Asleep in the Bread Aisle. They have also had huge success with Justin Bieber by the songs Baby (song) and One Time (song) also Carly Rae Jepsen and her No.1 hit song "Call Me Maybe" which has been certified five times platinum. As of September 2012, Braun has signed Korean rapper Psy, whose hit "Gangnam Style" has eclipsed charts around the globe. In late 2012, Universal Republic Records converted back to Republic Records, making all artists under the roster move to Republic. School Boy is now distributed by Republic Records.