Scope (mouthwash)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Scope Mouthwash logo (1997–2009)
Scope Mouthwash logo (2009–present)
Scope Outlast logo (2009–present)
Crest Plus Scope Outlast logo (2009–present)

Scope is a brand of mouthwash made by Procter & Gamble.[1] It was introduced in 1966, and for many years has been positioned in the marketplace as the purportedly better-tasting alternative to Listerine, the longtime dominant mouthwash product.[2]

Originally available only in mint flavor, Scope is still currently available in original mint (green), but also in a peppermint (blue) & new Scope White.[3] The Citrus Splash flavor was discontinued due to insufficient demand to meet the slightly higher cost of production. There is a new Scope Outlast and a new logo; the old logo on the scope mouthwash is still on sale in available stores. Scope also manufactures "Dual-Blast" mouthwash, which is claimed to remove odors such as garlic and onion from the mouth and throat.

On March 26, 2013 Scope introduced a viral video campaign for a bacon flavored mouthwash.[4] It was intended as an April Fools' Day joke.

Ingredients[edit]

Active ingredients of Scope outlast are (taken from bottle): Glycerin, Polysorbate 80, Sodium Saccharin, Sodium Benzoate, Cetylpyridinium Chloride, Benzoic Acid, Blue 1, and Yellow 5.[5]

Products[edit]

Dual-Blast mouthwash, Outlast Mini-Brush, Outlast Breath Mist (Manufactured by OraLabs, Inc.), Outlast Mouthwash Long Lasting Mint and Peppermint, Original Mint, and Scope white mouthwash (claimed to whiten teeth)

References[edit]

  1. ^ Hodock, Calvin (2007). Why Smart Companies Do Dumb Things. Prometheus Books. pp. 20–21. ISBN 1591025680. 
  2. ^ Klara, Robert (January 17, 2013). "Perspective: The Big Kiss-Off. Scope's prudish days are over". Adweek. Retrieved 2014-05-09. 
  3. ^ Jack Trout, Al Ries (2000). Positioning: The Battle for Your Mind. McGraw-Hill. pp. 65–66. ISBN 0071373586. 
  4. ^ Scope Bacon For The Breath That Sizzles (Official Website)
  5. ^ "Trib Tested: Scope Outlast Mouthwash". Tribune-Review/Pittsburgh Tribune-Review (subscription required). September 14, 2009. Retrieved 9 May 2014. 

See also[edit]

External links[edit]