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Scope is a brand of mouthwash made by Procter & Gamble. It was introduced in 1966, and for many years has been positioned in the marketplace as the purportedly better-tasting alternative to Listerine, the longtime dominant mouthwash product.
Originally available only in mint flavor, Scope is still currently available in original mint (green), but also in a peppermint (blue) & new Scope White. The Citrus Splash flavor was discontinued due to insufficient demand to meet the slightly higher cost of production. There is a new Scope Outlast and a new logo; the old logo on the scope mouthwash is still on sale in available stores. Scope also manufactures "Dual-Blast" mouthwash, which is claimed to remove odors such as garlic and onion from the mouth and throat.
On March 26, 2013 Scope introduced a viral video campaign for a bacon flavored mouthwash. It was intended as an April Fools' Day joke.
Dual-Blast mouthwash, Outlast Mini-Brush, Outlast Breath Mist (Manufactured by OraLabs, Inc.), Outlast Mouthwash Long Lasting Mint and Peppermint, Original Mint, and Scope white mouthwash (claimed to whiten teeth)
- Hodock, Calvin (2007). Why Smart Companies Do Dumb Things. Prometheus Books. pp. 20–21. ISBN 1591025680.
- Klara, Robert (January 17, 2013). "Perspective: The Big Kiss-Off. Scope's prudish days are over". Adweek. Retrieved 2014-05-09.
- Jack Trout, Al Ries (2000). Positioning: The Battle for Your Mind. McGraw-Hill. pp. 65–66. ISBN 0071373586.
- Scope Bacon For The Breath That Sizzles (Official Website)
- "Trib Tested: Scope Outlast Mouthwash". Tribune-Review/Pittsburgh Tribune-Review (subscription required). September 14, 2009. Retrieved 9 May 2014.
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