Scott Davis (branding consultant)

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Scott Davis
ScottDavis.jpg
Born 1964

Scott Davis (born 1964) is an American marketing consultant and author of three books on brand and market strategy.[1][2][3]

Biography[edit]

Davis received his B.S. in Marketing Management from the University of Illinois, and his Master of Management from the Kellogg School of Management at Northwestern University. [2][4][5]

He began his career at Procter & Gamble, eventually moving to Kuczmarski & Associates where he would remain for 12 years as Senior Partner.[4][6][7] Davis joined Prophet in 2000 as a senior partner in charge of opening Prophet's Chicago location and was promoted to "chief growth officer" in 2010.[1][2][5][8]

Davis is an Adjunct Professor at the Kellogg School of Management at Northwestern University, as well as a guest lecturer at other graduate schools including NYU, Harvard, Notre Dame, Medill, and Columbia University.[3][4] He is also a contributing writer to publications including Forbes and Ad Age.[4][9]

Bibliography[edit]

  • 2000 Brand Asset Management: Driving Profitable Growth Through Your Brands
  • 2002 Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
  • 2009The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers[4]

References[edit]