Scott Mitchell Rosenberg
|Scott Mitchell Rosenberg|
|Born||1963 (age 50–51)
|Education||University of Denver, 1985|
|Known for||Sunrise Distribution
Cowboys & Aliens
|Children||Karlee and Kendall|
Scott Mitchell Rosenberg (born 1963) is a film, television producer, comic book publisher, and the chairman of Platinum Studios, an entertainment company that controls a large independent library of comic book characters and adapts them for film, television and other media. He is also the former founder and president of Malibu Comics, and is a former senior executive vice president for Marvel Comics.
Rosenberg began his career in the comic book industry at age 13 when he started a mail order company. Rosenberg graduated from the University of Denver in 1985 with a business degree.
Sunrise Distribution and Malibu Comics
In the mid-1980s, Rosenberg founded the small Commerce, California-based comics distributor Sunrise Distribution. Rosenberg's experience running Sunrise showed him that the new way comics were being distributed created openings for new, smaller publishers. He also recognized that the advent of the Macintosh computer and desktop publishing software allowed small companies to look bigger.
In 1986, income from his distribution business allowed Rosenberg to finance Malibu Comics; and in 1987, he also pumped money into a number of other independent publishers, including Eternity Comics, Aircel Comics, and Adventure Comics. (Rosenberg eventually acquired many of these publishers, effectively making them imprints of Malibu.)
Malibu's first launch, Ex-Mutants, as Rosenberg once said in an interview, "turned out to be a hit" and "all on a $400 marketing budget." During his time at Malibu, Rosenberg led comic spin-offs into toys, television, and feature films, including the billion-dollar film and television franchise Men in Black, based on the Aircel/Malibu comic The Men in Black by Lowell Cunningham.
Rosenberg's experience with Sunrise, however, was not as fortuitous, as the distributor began to suffer cash flow issues in 1987, and abruptly folded in 1988 during the infamous "black-and-white implosion." Sunrise's disappearance from the scene left a number of small publishers without the cash flow to continue, and they too went out of business.
Malibu survived, however, and Rosenberg brokered a deal in 1992, in which seven top-selling artists defected from Marvel Comics to form Image Comics. Rosenberg signed the artists to a label deal which made Malibu the publisher of record for the first comics from Image, giving the upstart creator-run publisher access to the distribution channels. This subsequently led to Malibu breaking all sales records for independent comics, as in 1992 Malibu grabbed almost 10% of the American comics market share, temporarily moving ahead of industry giant DC Comics. By the beginning of 1993, however, Image's financial situation was secure enough to publish its titles independently, and it left Malibu.
Rosenberg left Marvel in January 1997, and co-founded Platinum Studios with European rights agent Ervin Rustemagić. Platinum's "Macroverse Bible," a slate of comic characters acquired by Rosenberg, included titles such as Cowboys & Aliens, Dylan Dog, and Jeremiah (the latter two titles having been acquired by Rustemagić). Rustemagić left Platinum Studios in 2000. The company published a line of comic books in 2007–2008, and has sold film and television rights for a number of its titles (very few of which have actually been produced).
Platinum Studios posted net losses of $4.3 million in 2006 and $5.1 million in 2007. In 2012, the company was de-listed by the Securities and Exchange Commission and placed on its "Pink Sheets LLC" list. Several high-profile lawsuits were filed against Rosenberg personally for accusations ranging from embezzlement to misappropriations of company funds.
In January 2013, in a public struggle between Rosenberg and Platinum president Chris Beall, Rosenberg was accused of transferring company intellectual property from Platinum into a series of shell companies.
In early 2013, Platinum Studios itself seemed to consist only of Rosenberg, running what was left of the company out of his apartment. In 2014, 27 million shares of Platinum were acquired by KCG Holdings.
- Ultraforce (1995)
- Night Man (1997)
- Jeremiah (2002–2004)
- Dead of Night (2010)
- Cowboys & Aliens (2011)
- Profile at Forbes.com.
- Yanes, Nicholas. “Interview: Scott Rosenberg on Platinum Studios, Cowboys & Aliens, and the Future of the Comic Book Industry,” SciPulse.net (May 4, 2011).
- Ehrenreich, Ben. "PHENOMENON; Comic Genius?" New York Times magazine (November 11, 2007).
- Olbrich, Dave. "Malibu Comics Secret Origins (part 3)," Funny Book Fanatic (Feb. 11, 2009).
- "Distributor Finances Five Publishers," The Comics Journal No. 115 (April 1987), pp. 12–13.
- "Sunrise announces it may not pay some publishers until July," The Comics Journal No. 115 (April 1987), p. 24.
- "Sunrise Creditors Meet," The Comics Journal No. 122 (June 1988), p. 22.
- MacDonald, Heidi. "The utterly insane world of Platinum Studios," The Beat (January 17, 2013).
- "Bye Bye Marvel; Here Comes Image: Portacio, Claremont, Liefeld, Jim Lee Join McFarlane's New Imprint at Malibu," The Comics Journal #148 (February 1992), pp. 11–12.
- Platinum Studios: Awesome Comics. Accessed February 3, 2008
- "NewsWatch: Malibu Commands 9.73% Market Share," The Comics Journal #151 (July 1992), p. 21.
- "Malibu Moves Ahead of DC in Comics Market," The Comics Journal No. 152 (August 1992), pp. 7–8.
- "Image Leaves Malibu, Becomes Own Publisher," The Comics Journal No. 155 (January 1993), p. 22.
- Reynolds, Eric. "The Rumors are True: Marvel Buys Malibu," The Comics Journal #173 (December 1994), pp. 29–33.
- "News!" Indy magazine #8 (1994), p. 7.
- Press release. Scott Rosenberg Leaves Marvel; Acquires 50 Percent of Platinum Studios, The Free Library (Jan. 16, 1997).
- "Business Update, and Outlook: Platinum Studios Reports Fiscal 2007 Financial Results," Reuters (Apr. 1, 2008).
- The Deadline Team. "UPDATE: Platinum Studios Chaos: CEO Scott Rosenberg Refutes Fired Exec Chris Beall’s Version Of Events," Deadline (January 17, 2013).
- MacDonald, Heidi. "Is a holding company acquiring what is left of Platinum Studios?," The Beat (Mar. 4, 2014).