VisitScotland

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VisitScotland, formerly the Scottish Tourist Board, is the national tourism agency. It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Inverness, and London as well as other parts of Scotland. It operates alongside VisitBritain, an organisation with a similar remit for Great Britain as a whole.[1]

VisitScotland brought VisitScotland.com, a public-private partnership back into public ownership in 2008.

One of the organisation's tasks is attracting visitors to Scotland, which it does through advertising, promotional campaigns, as well as encouraging press articles on Scotland and what it has to offer the business or consumer visitor. Since the advert first shown in 2 March 2003 in cinema and television advertising, music entitled North by Paul Mounsey has been used. Advertising campaigns over the years have been as follows.

  • 2 February 2008, Live It
  • 19 February 2007, Carve It
  • 15 August 2006, City Break
  • 24 April 2006, Outdoors and Literary Festivals
  • 24 April 2006, Music Festivals and Golf
  • 2 February 2006, Pillow Fight
  • 22 August 2005, Extreme Sports
  • 20 August 2005, Blonde
  • 6 March 2004, Extreme Sports
  • 2 March 2003, See It (North by Paul Mounsey)
  • 5 January 2003, Live It

The high-profile of coverage afforded to VisitScotland shows the importance of tourism to Scotland's economy.[citation needed]

VisitScotland also aims to work with the tourism industry in Scotland to maintain standards in visitor attractions and accommodation provision, which it does through its quality grading schemes. VisitScotland works with its industry partners on area tourism partnership agreements. VisitScotland also runs the Thistle Awards, which are awarded to the best tourism businesses each year. Winners in 2013 include Wilderness Scotland and the Glenlivet Distillery Visitor Centre.

One aspect of VisitScotland's work is managing a network of websites featuring a variety of travel interest and holiday activity themes. These include golf, walking, cycling, City Breaks, adventure, Ancestral, Ski Scotland and Wildlife.

See also[edit]

References[edit]

  1. ^ "> Partnerships". VisitScotland.org. 2008-03-27. Retrieved 2011-12-18. 

External links[edit]