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ScribbleLive is a real-time engagement platform, focusing on real-time content creation, publication, and syndication. It is one of the largest content engagement companies in the world[1] and is used by major news organizations for real-time news delivery and event coverage. Privately owned company in Toronto, Canada and was founded by Michael De Monte and Jonathan Keebler in 2008.[2]

ScribbleLive differs from traditional blogging by the real-time nature of its content publication. Liveblogs are automatically updated, streaming in content as it is published without refreshing the page.[3] The ability to publish content as an event unfolds allows the publisher to share information instantaneously as it happens, not after the fact. A variety of content can be published via liveblogs, including SMS text messages, tweets, social media updates, voice mail, email, photographs, and video.[4]


Michael De Monte and Jonathan Keebler were both employees at CTV when they started working on what would eventually become ScribbleLive, investing $1,500 into the initial project.[5][6]

In 2009, De Monte and Keebler received seed funding from Rogers Ventures.[7]

On November 10, 2011, Scribble Technologies Inc., ScribbleLive’s parent company, announced that it had raised $4 million in new financing, led by Summerhill Venture Partners.[8]

ScribbleLive announced a second round of funding on June 19, 2013. This round of funding was led by Georgian Partners, and included Export Development Canada (EDC), Summerhill Venture Partners and Rogers Venture Partners. [9]

On June 14, 2014, Scribble Technologies Inc. acquired CoveritLive from Demand Media. [10]


The browser-based application allows users to post and edit content, insert images and video, create polls, provide comments, moderate and curate the social web. The application has also been used for Q&A sessions and live chats. Each event is archived[11] and real-time analytics generate statistics on the event's coverage.[12]

The platform allows for collaboration between different parts of an organization, by allowing writers and editors to publish to and edit a liveblog simultaneously.[13]

Social content is also curated through the application. Relevant Twitter hashtags or users can be followed in a liveblog, posting their content from Twitter as it created.[14][15] Content from Facebook can also be pulled in, although the amount of accessible conversations is lower due to the social network's privacy policies.

Event Coverage[edit]

During the Egyptian Revolution, Al Jazeera was faced with multiple attempts to disrupt its coverage from Egypt.[16] ScribbleLive set up a phone number that enabled Al Jazeera reporters to call in and leave audio messages on Al Jazeera's liveblog.[17] Reporters had to resort to phoning in live updates[18] to their Al Jazeera's liveblog, "to overcome the internet blackout and restrictions on its journalists, Al Jazeera was publishing audio messages from its correspondents in Egypt, powered by live-blogging platform ScribbleLive."[19]

When the 2011 Tohoku earthquake and tsunami hit Japan, used ScribbleLive to send live updates to their users, including news, videos, and photos from their journalists.[20]

In May 2014, The Boston Globe won a Pulitzer Prize for Breaking News "for its exhaustive and empathetic coverage of the Boston Marathon bombings and the ensuing manhunt that enveloped the city, using photography and a range of digital tools to capture the full impact of the tragedy."[21]


  1. ^ Ellis, J. (2012). “Practice, pray, and have redundancies”: On the imperfect science of liveblogging. Nieman Journalism.
  2. ^ ScribbleLive. CrunchBase. Retrieved from:
  3. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from:
  4. ^ Ha, A. (2010). ScribbleLive Plans to reinvent the news article. Venture Beat.
  5. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from:
  6. ^ (2008). Jonathan Keebler leaves Retrieved From:
  7. ^ Ingram, M. (2010). ScribbleLive: Cloud-Hosted Live-Blogging. Gigaom. Retrieved from:
  8. ^ Techvibes Newsdesk. (2011). ScribbleLive raises $4 Million from Summerhill Venture Partners. Tech Vibes. Retrieved From:
  9. ^ Etherington, D. (2013). ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push. "TechCrunch." Retrieved from:
  10. ^ Burns, M. (2014). ScribbleLive Acquires CoveritLive, Will Still Operate Both Brands. "TechCrunch." Retrieved from:
  11. ^ McLellan, M. (2010). For live coverage, does your content management system “play nice with others?”. Knight Digital Medial Center.
  12. ^ Campbell, J. (2011). DAM Lowdown: ScribbleLive Brings Real-Time News, KIT digital Adds Another Acquisition. CMS Wire.
  13. ^ Matherne, R. (2010). Cloud-Based, Collaborative Content via ScribbleLive. SixEstate.
  14. ^ Foremski, T. (2010). ScribbleLive - Live Media Technologies For Real-Time Newsrooms. Silicon Valley Watcher.
  15. ^ (2012). Participatory journalism: What to watch in 2012. Gavatar.
  16. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted.
  17. ^ Al Jazeera. (2011). Live Messages from Egypt. Al Jazeera.
  18. ^ Gahran, A. (2011). How Al Jazeera is putting audio updates from Egypt online fast. Knight Digital Media Center.
  19. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted.
  20. ^ Lewis, R. (2011). ScribbleLive helps Reuters report breaking news live. Tech Vibes.
  21. ^ "The Pulitzer Prizes". April 2014. Retrieved 16 July 2014.