ScribbleLive

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ScribbleLive is a real-time engagement platform, focusing on real-time content creation, publication, and syndication. It is one of the largest content engagement companies in the world[1] and is used by major news organizations for real-time news delivery and event coverage. Privately owned company in Toronto, Canada and was founded by Michael De Monte and Jonathan Keebler in 2008.[2]

ScribbleLive differs from traditional blogging by the real-time nature of its content publication. Liveblogs are automatically updated, streaming in content as it is published without refreshing the page.[3] The ability to publish content as an event unfolds allows the publisher to share information instantaneously as it happens, not after the fact. A variety of content can be published via liveblogs, including SMS text messages, tweets, social media updates, voice mail, email, photographs, and video.[4]

History[edit]

Michael De Monte and Jonathan Keebler were both employees at CTV when they started working on what would eventually become ScribbleLive, investing $1,500 into the initial project.[5][6]

In 2009, De Monte and Keebler received seed funding from Rogers Ventures.[7]

On November 10, 2011, Scribble Technologies Inc., ScribbleLive’s parent company, announced that it had raised $4 million in new financing, led by Summerhill Venture Partners.[8]

ScribbleLive announced a second round of funding on June 19, 2013. This round of funding was led by Georgian Partners, and included Export Development Canada (EDC), Summerhill Venture Partners and Rogers Venture Partners. [9]

Features[edit]

The browser-based application allows users to post and edit content, insert images and video, create polls, provide comments, moderate and curate the social web. The application has also been used for Q&A sessions and live chats. Each event is archived[10] and real-time analytics generate statistics on the event's coverage.[11]

The platform allows for collaboration between different parts of an organization, by allowing writers and editors to publish to and edit a liveblog simultaneously.[12]

Social content is also curated through the application. Relevant Twitter hashtags or users can be followed in a liveblog, posting their content from Twitter as it created.[13][14] Content from Facebook can also be pulled in, although the amount of accessible conversations is lower due to the social network's privacy policies.

Event Coverage[edit]

During the Egyptian Revolution, Al Jazeera was faced with multiple attempts to disrupt its coverage from Egypt.[15] ScribbleLive set up a phone number that enabled Al Jazeera reporters to call in and leave audio messages on Al Jazeera's liveblog.[16] Reporters had to resort to phoning in live updates[17] to their Al Jazeera's liveblog, "to overcome the internet blackout and restrictions on its journalists, Al Jazeera was publishing audio messages from its correspondents in Egypt, powered by live-blogging platform ScribbleLive."[18]

When the 2011 Tohoku earthquake and tsunami hit Japan, Reuters.com used ScribbleLive to send live updates to their users, including news, videos, and photos from their journalists.[19]

References[edit]

  1. ^ Ellis, J. (2012). “Practice, pray, and have redundancies”: On the imperfect science of liveblogging. Nieman Journalism. http://www.niemanlab.org/2012/03/practice-pray-and-have-redundancies-on-the-imperfect-science-of-liveblogging/
  2. ^ ScribbleLive. CrunchBase. Retrieved from: http://www.crunchbase.com/company/scribblelive
  3. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from: http://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/
  4. ^ Ha, A. (2010). ScribbleLive Plans to reinvent the news article. Venture Beat. http://venturebeat.com/2010/09/30/scribblelive-plans-to-reinvent-the-news-article/
  5. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from: http://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/
  6. ^ (2008). Jonathan Keebler leaves CTV...TVScout.ca. Retrieved From: http://tvscout.ca/2008/07/18/jonathan-keebler-leaves-ctv/
  7. ^ Ingram, M. (2010). ScribbleLive: Cloud-Hosted Live-Blogging. Gigaom. Retrieved from: http://gigaom.com/2010/10/06/scribblelive-cloud-hosted-live-blogging/
  8. ^ Techvibes Newsdesk. (2011). ScribbleLive raises $4 Million from Summerhill Venture Partners. Tech Vibes. Retrieved From: http://www.techvibes.com/blog/scribblelive-raises-4-million-from-summerhill-venture-partners-2011-11-10
  9. ^ Etherington, D. (2013). ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push. "TechCrunch." Retrieved from: http://techcrunch.com/2013/06/19/scribblelive-raises-8m-to-continue-its-real-time-media-content-push/
  10. ^ McLellan, M. (2010). For live coverage, does your content management system “play nice with others?”. Knight Digital Medial Center. http://www.knightdigitalmediacenter.org/leadership_blog/comments/20101112_for_live_coverage_does_your_content_management_system_play_nice_wi/
  11. ^ Campbell, J. (2011). DAM Lowdown: ScribbleLive Brings Real-Time News, KIT digital Adds Another Acquisition. CMS Wire. http://www.cmswire.com/cms/digital-asset-management/dam-lowdown-scribblelive-brings-realtime-news-kit-digital-adds-another-acquisition-010585.php
  12. ^ Matherne, R. (2010). Cloud-Based, Collaborative Content via ScribbleLive. SixEstate. http://sixestate.com/cloud-based-collaborative-content-via-scribblelive/
  13. ^ Foremski, T. (2010). ScribbleLive - Live Media Technologies For Real-Time Newsrooms. Silicon Valley Watcher. http://www.siliconvalleywatcher.com/mt/archives/2010/09/scribblelive_-.php
  14. ^ (2012). Participatory journalism: What to watch in 2012. Gavatar. http://redefiningjournalism.wordpress.com/2012/01/10/participatory-journalism-what-to-watch-in-2012/
  15. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted. Journalism.co.uk. http://www.journalism.co.uk/news/al-jazeera-still-battling-interference-in-egypt-after-internet-blackout-lifted/s2/a542597/
  16. ^ Al Jazeera. (2011). Live Messages from Egypt. Al Jazeera. http://blogs.aljazeera.net/middle-east/2011/01/30/live-messages-egypt
  17. ^ Gahran, A. (2011). How Al Jazeera is putting audio updates from Egypt online fast. Knight Digital Media Center. http://www.knightdigitalmediacenter.org/news_blog/comments/20110131_how_al_jazeera_is_putting_audio_updates_from_egypt_online_fast/
  18. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted. Journalism.co.uk. http://www.journalism.co.uk/news/al-jazeera-still-battling-interference-in-egypt-after-internet-blackout-lifted/s2/a542597/
  19. ^ Lewis, R. (2011). ScribbleLive helps Reuters report breaking news live. Tech Vibes. http://www.techvibes.com/blog/scribblelive-helps-reuterscom-report-breaking-news-live-2011-03-30