Seagram's Seven Crown

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Seagram's Seven Crown
Seagrams 7 Crown.jpg
Seagram's Seven Crown
American Blended Whiskey
Type Blended whiskey
Manufacturer Diageo
Proof 80
Variants Seagram's VO Canadian Whisky

Seagram's Seven Crown, otherwise known as Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in combination with a non-alcoholic beverage, such as a highball. Popular mixers include cola and lemon-lime. Seagram's Seven with 7up is known as a 7 and 7. Seagram's Seven has an ABV of 40%.

Sales history[edit]

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.

See also[edit]

References[edit]

  1. ^ "Bookmarkable URL intermediate page". Ehis.ebscohost.com. Retrieved 2012-03-03.