Seagram's Seven Crown
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Seagram's Seven Crown American Blended Whiskey |
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| Type | Blended whiskey |
|---|---|
| Manufacturer | Diageo |
| Proof | 80 |
| Variants | Seagram's VO Canadian Whisky |
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Seagram's Seven Crown, otherwise known as Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod, and The Coca-Cola Company in 2000.
Seagram's Seven is typically consumed in combination with a non-alcoholic beverage. Popular mixers include cola and lemon-lime. Seagram's Seven with 7up is known as a 7 and 7. Seagram's Seven has an ABV of 40%.
[edit] Sales history
Seven Crown was extremely popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-one million cases in 1970, but only sold eight million in 1993.
[edit] See also
[edit] References
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