Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.
Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." 
^"The Crumbs You Leave Behind". New York Times. January 28, 2006. Search Engine Watch (searchenginewatch.com) offers a useful guide, Protecting Your Search Privacy: A Flowchart to Tracks You Leave Behind, that takes a comprehensive look at search privacy, from your computer to your Internet service provider to the search engine itself to third parties that traffic in search information. Also on Search Engine Watch: Private Searches Versus Personally Identifiable Searches, which explains that there's an important difference between private information and private information that can be actually linked to an individual with confidence.|accessdate= requires |url= (help)